BMW AG is currently the leading joint venture company in China. Although Yang Dongxu has always wanted to focus on national brands and also wanted to bring R&D centers to China, in the current domestic market, national brands are in danger of entering the mid- to low-end market. It is simply a fantasy to dominate the domestic mid-to-high-end automobile market.
Putting aside the argument that the moon is rounder in foreign countries than in China, in the automotive field, whether it is an engine or a gearbox, whether it is a wheel hub or a bearing, in addition to imitating the liberation of the former Soviet Union, which was stupid and careless in using materials, and what remains an unsolved mystery until later generations The horizontal-bar roaring tractor and other aspects of domestic automobile companies have indeed been completely destroyed by foreign countries.
After all, technology accumulation does not happen overnight. Although domestic technology in the automotive field is catching up. However, the competition in the entire automobile industry is very fierce. Everyone is working hard to move forward. It is not easy to catch up from behind.
And currently, major international automobile companies are imposing a technological blockade on the domestic automobile industry while suppressing it in various ways. For example, if the technology of a certain component in China becomes advanced, the price of this component in the entire automotive field will drop rapidly.
It seems that because China produces this component, production exceeds demand and the price falls. But in fact, the major automobile companies have bad intentions and want to use such targeted measures to prevent China's automobile research and development from recovering the costs.
Such continuous technological blockades and various suppressions have made domestic automobile development difficult, and it has slowly begun to become a foundry for world automobile companies. Some automobile companies have even begun to give up their own research and development.
Yang Dongxu really wanted to help the automobile manufacturing industry, but he was really powerless and could only sigh and work hard to develop his own. Let the domestic automobile industry not completely become a pig-killing target for foreign automobile giants to take whatever they want.
In the conference room of BMW Motor Company, Yang Dongxu couldn't help but sigh while listening to the reports of the people below and the plans of BMW Motor Company in the next few years.
After last year's financing, BMW's sales volume can be said to have experienced a jaw-dropping growth. Major shareholders have used their own resources to continuously endorse BMW Motors.
In this way, whether it is the Audi series of official cars, the Mercedes-Benz series of business cars, or the BMW series, which is soon to be called the car of the third child, they have all achieved great sales. The production of Maserati's core sports cars has set a record in history. most.
In the field of high-end automobiles in the domestic market, BMW can be said to be unique, and it dominates many joint venture brands. Only German Volkswagen, which also has a share of official cars, can barely keep up with BMW.
But this can only keep up with the sales of business cars brought about by the influence of official cars. Other aspects are still being played to perfection.
BMW's sales have further increased this year, especially after the introduction of overseas imported models, whether they are official cars or commercial vehicles, their reputation has been overwhelming.
Yang Dongxu really wanted to tell the public that the so-called imported cars actually have the same production technology for engines and gearboxes. It's just that one is produced abroad and the other is produced domestically with different labels. Even many parts are marked as domestically produced.
But car buyers don't seem to listen to this at all, and they don't believe it even if someone tells them. I would rather spend more money to buy an imported car, or even put down a deposit and wait a few months. In short, I want imported cars rather than domestic ones.
Therefore, if Yang Dongxu throws away the BMW joint venture brand at this time and completely localizes the automobile company, it will be a disastrous consequence for the company's mid-to-high-end market.
So sometimes it's not that he doesn't want to do something but that he can't do it. Even if he is a time traveler, the domestic consumption concept of these high-end products is here, and he thinks that foreign cattle and imported cars are decent to drive. What can he do?
"Three requirements. First, the use of official cars is currently popular, and we must win more official car markets this year. Second, we must spend money and advertising on business cars to further our reputation.
Don't let customers feel that the car is just a means of transportation. Let the car become a luxury item in their hands and something they can show off. The boss who can drive any kind of Mercedes-Benz series of business cars is the rich boss.
This concept must be penetrated into the hearts of every consumer through advertising and operations. Thirdly, we have been in F1 for several years and it is time to win. "After listening to the report and the discussion among shareholders, Yang Dongxu made three requests.
Naturally, everyone has no objections to these three requirements, especially the precise psychological positioning of business cars is even more impressive. Although this is not the first of its kind, it definitely captures the hearts of consumers.
As for F1 racing matters, most of them need to be completed by the branch in Italy. Yang Dongxu packed up Maserati and took over it. In addition to clearing out some of the company's top executives, the rest of the company's structure was basically retained. He even sent researchers poached from the Soviet Union to supplement the engine research laboratory.
At present, the Maserati series of sports cars only OEM some parts in China and do not produce them domestically. They are all produced in Italy and then imported into the country.
The situation in the domestic market is like this. As long as you can make a lot of money from imports without tariffs, others will do it if they don't do it. For the development of the company, it is impossible for him to struggle with money.
Participating in F1 and winning the championship is not only his obsession, but also the loyal desire of Maserati's old employees and even Maserati's emphasis on fans, the elegant and noble queen who is loyal to him.
If you say that in China, the queen always feels a level lower than in the past, but after that, the queen has appeared more than once, and even now many existing royal families are also headed by the queen. The most famous one is the Queen of England, and the female prime minister is in It is not uncommon abroad either.
Therefore, even in the hearts of male customers, the queen is no weaker than the king Ferrari, and some people even feel that the queen is very inspiring when she kills the king.
And now Maserati, with the generous support of Yang Dongxu, who wants technology and money, has already dressed up the somewhat poor queen. The only thing missing is the F1 racing champion to crown her crown, so this must be won.
Perhaps domestic sports car racing is about fame, high prices and fashion sense. With Masati's current reputation in the world, although it is surpassed by Ferrari, it is basically the same in the minds of domestic consumers because the prices of the two are similar.
But in the eyes of foreign consumers, besides Masati and Ferrari, they have other sports cars to choose from. The sports car market is not as popular as the domestic market when it first started. People there have already developed culture and class, so the desire to compete with Ferrari in the international market is full of gold.
After the meeting, the company's top shareholders have a dinner together, which is a reserved item after major decisions are made at each shareholders' meeting. Instead of choosing the popular revolving restaurant, I directly ordered a luxurious box at Yang Family Banquet.
"What if the big boss lowers the price by a few points?" Bai Feng held up the wine glass at the dinner table and looked at Yang Dongxu with a smile.
In addition to the general direction, today's meeting also had a resolution, that is, shareholders should try their best to promote various series of BMW cars within their own companies.
A few years later, an elder sister said something very heart-wrenching to a domestic automobile company, "You don't even drive the cars you produce yourself, but you sell them to consumers..."
With one sentence, all the CEOs of domestic automobile companies were tied together and defeated with one move. These CEOs had no room to resist. Yang Dongxu did not want to be tied to a KO in a few years, so he implemented this policy early.
Anyway, no matter in terms of reputation, quality or design, BMW is second to none in many things. It is very respectable when driven out, so there is no reason why it cannot be implemented within the company.
Compared with the period of silence after being released from prison, Bai Feng can now be said to be high-spirited and has the same magnanimity as when he scolded Sister Fang Qiu in Hainan.
After the beginning of the new year, PHS has put the other three major communication operators in a very ugly position. The backward technologies do not require any funds for research and development, as long as these technologies are fully understood and used.
There is no need to invest heavily in building base stations, because people continue to use fixed-line lines and use fixed signal bands.
Although there are frequent scoldings in the market with "Hey, hey, hey, fuck me" signals that are not good, you can't stop people from taking advantage of them. The cost of one mobile number is almost as much as two others.
"You know where the production costs are and what the profit points are. And in order to maintain the brand image, it is not a matter of discounts, but it must be this price, and the lowest discount is this." Yang Dongxu glared at Bai Feng speechlessly. .
This high-spirited eldest sister seems to have been very uncomfortable under his pressure in the past few years. Some time ago, she was upset when the turned serf looked down on her. She and Bai Qian were always at odds with each other at the dinner table.
Because Bai Qian was able to rise up, she played a vital role in pulling the strings, so she was even more angry, and she would not let go of Yang Dongxu, the instigator.
In fact, Yang Dongxu expressed his wish for this matter, and the person was indeed introduced by himself. But he really didn't expect that someone with a good vision directly took over cable technology and other high-precision technologies and suddenly turned around. It was indeed unfair for Bai Feng to target him like this.
However, when he was wronged and Bai Feng was angry, he always had some confidence not to do anything, especially when Bai Qian, who seemed to be smiling but not smiling, was sitting next to him.
"Stop making trouble, Bai Feng." Lai Tianqing, the big brother, spoke.
Although in this circle, because Yang Dongxu is the most profitable and can lead them to make money, he has a strong voice, and many times others can only listen to his words.
But at present, the boss in the circle is Lai Tianqing. No matter in terms of age, background, or capital, Lai Tianqing is the best. After all, Yang Dongxu can make money, but he can’t bear it because he has a mine at home, and he also has a lot of money. More than one mine.
Bai Feng curled his lips and felt embarrassed for his boss. Although it was a bit strange that several competitors in the same industry were members of the same circle, when the competition was mostly competition, the benefits they gained from cooperation were abundant enough. So it is not unusual to have huge profits like this.
"I have no objection to using my own company's car, but it's still the kind I mentioned before. In the city, it's easy to run to the mines, or other places with bad road conditions, it's better to use off-road vehicles." After stopping Bai Feng and causing trouble, he came to Tianqing. He spoke.
Yang Dongxu nodded in understanding and said that BMW, an off-road vehicle company, has begun to include it as a research object, and is now looking for off-road vehicle companies abroad that have good technology but poor management and are preparing to acquire them to accelerate this process.
