In the courtyard restaurant in the morning, Yang Dongxu lowered his head and sipped soup from a clay pot. Sitting opposite him was Zhuo Qing'er. If you want to watch the complete version for free, please search it on Baidu. I don’t know what happened to him in the past few days. He fell in love with mixing noodles and simmering soup in earthen pots.
To be precise, I inexplicably miss mixing noodles and simmering soup in earthen pots. In his last life, he stayed at a construction site in Nanchang, Jiangxi for several years, so he ate rice noodles and soup stewed in earthen pots for several years. He was not used to it at first, but later he gradually started to like it.
After leaving Nanchang, he went to work in other places. Although he also sold rice noodles and simmered soup in earthen pots, he always felt that something was missing. Maybe this is sentiment, in layman's terms it's hypocrisy.
As for why he has become so pretentious recently, he can't explain clearly. Perhaps it was because of Zhou Ya's relationship with his family that he felt a little emotional about his relationship with his family in his previous life.
Poor and low-income couples suffer from everything. To be precise, poor and low-income families suffer much the same. The relaxation of the relationship between parents and grandparents in this life is not without the role of economic prosperity.
It is said that the richer people are, the stingier they are. This stinginess is actually relative to the wealth of the rich. For example, when a multimillionaire buys vegetables for a few cents per pound, he will be considered stingy if he talks to Caifan about price discounts.
In fact, poor people sometimes become more stingy as they get poorer. Rural people are simple, but there are also people who curse at the top of their lungs because one of their chickens is missing, and there are even fights because others rub a little bit of their fields. In short, the generosity of the poor is a kind of poor generosity, and being poor and generous once will cause constant quarrels between husband and wife, mother-in-law and daughter-in-law, which will lead to family conflicts.
So Yang Dongxu has been thinking about a question recently. It is said that money cannot buy love, but in this life, being rich has affected his family. In addition, Yang's mother and grandparents, who had quarreled in the previous life, live in peace and even have the warmth of a family.
The brother-in-law who has been a bachelor all his life has his own family. Although he occasionally does things a little bit without thinking, compared to the previous life, he is definitely a world away. All of this is because the Yang family is wealthy, so can money really not buy love?
"What are you thinking about?" Zhuo Qing'er stretched out his hand and waved it in front of Yang Dongxu's eyes, which were out of focus and in a daze while eating.
She has never been in Nanchang, so she is not used to the rice noodles with chopped peppers. However, the soup simmered in an earthen pot tasted very good. Although it was the first time to drink it, and because of the novelty, it tasted a little better than the usual porridge, so he ate steamed buns, fried dough sticks and other snacks while drinking the simmering soup.
"Nothing? How's the brand building going?" Yang Dongxu put the meatloaf in the soup into his mouth, and then slurped the mixed noodles in the bowl.
Although we know that all the nutrients of crock pot soup are in the soup, as a wealthy person, he should only drink soup and not eat meat patties, ribs, or cuttlefish segments.
But Yang Dongxu likes to eat this, and subconsciously wants Cui Ma to put more ingredients in an earthen pot when simmering the soup. However, I thought that adding more main ingredients seemed to destroy the soul of the simmering soup, so I resisted.
This feeling of wanting to eat but not being able to fully satisfy all the requirements according to one's own wishes, when you taste it carefully, it seems to be very life-like, and it also makes sense. Well, he started to be pretentious again.
With his current wealth, let alone eating meatloaf and simmering soup in an earthen pot, there are two meatloaf and pork ribs in the simmering soup. Even if he puts all the meat pies and pork ribs in the earthen pot, he can afford to eat them every day for several lifetimes.
"Wedding photography is making good progress. Although most people now choose Western-style weddings, some wealthy people and celebrities are gradually beginning to like the grandeur and traditional beauty of Chinese-style weddings.
Part of this is due to the influence of traditional thinking, but more of it should be that qualified people want their wedding to be different and distinguish themselves from ordinary people. Zhuo Qing'er said.
He nodded like this, if he wasn't an out-and-out Chinese with a certain amount of wisdom. You will feel baffled by some of the Chinese people's thoughts.
For example, in the beginning, Western-style products were pursued by wealthy people, because foreign products seemed to be synonymous with high-end, luxury, and advanced products. If you don't sell them, it will feel like the money in your pocket is not money but waste paper.
But when some people in the middle class of domestic economic development began to afford foreign tea products, wealthy people began to play with luxury goods. When some wealthy Chinese people also follow suit and want to experience the feeling of being rich.
Some of the top rich people in the country are beginning to return to tradition. So ten years ago in China, if you could own some advanced electronic products or home appliances, as well as cars, you were considered rich.
Five years ago, those who could afford well-known foreign brands and get the latest styles were also wealthy people. Now the top group of people have begun to play with antique calligraphy and painting, and even the courtyard houses in Yanjing have begun to increase their prices.
At this time, if you show off those luxury goods in front of these people, they will probably just smile lightly, because your so-called brand bags, rings, or clothes are not as valuable as a piece of porcelain in their eyes. attraction.
In short, the rich pursue it first, and after a while, the poor flock to it. It seems that they feel that they are rich too. But when they could really afford these things, they suddenly noticed that the rich still looked at them with contempt. The rotten wood that was no longer needed in my old house has become a treasure in the eyes of these rich people.
"What about the clothing brand?" Yang Dongxu continued to ask.
"Ordinary-grade products with foreign brands are very popular, and they already have a certain degree of popularity. We have invited several celebrities to endorse our products domestically, and we are currently negotiating with several well-known Hollywood stars internationally, but I have discovered a phenomenon. "
"What's happening?" Yang Dongxu looked at Zhuo Qinger curiously.
“Some foreign guests seem to be very interested in domestic traditional beauty. For example, silks, cheongsams, Hanfu, Tang suits, etc. that are simplified and modified to conform to European and American styles are very popular with them.
For some complex embroidery, some families with historical background, and even princes and nobles are potential customers. For example, when I went on a business trip to Italy last time, a princess from the royal family was very fascinated by Su embroidery.
These people may have a certain demand for big brand clothing, but they never buy it, and more often choose to order it.
This situation is just the opposite in China. Except for a few people who insist on ancient culture, most people prefer these big brands and even want to have an English mark printed on their foreheads. "
"After being humble for a long time, I want others to admit that I am a human being now, so I put on other people's clothes, speak their language, and even take on their own names. In this way, I want to be recognized by others. A group of pitiful people with low self-esteem. It's just a bug." Yang Dongxu shrugged.
Although Zhuo Qing'er was surprised by this phenomenon, he was already used to it. Not to mention that the national economy is just about to enter the fast lane of rapid recovery.
Even in later generations, many domestic technological products are no worse than foreign ones, and may even be the best in the world. Chinese people still feel that foreign products are of higher quality, while domestic products always seem so rustic.
Of course, this also has something to do with the fact that many domestic companies have failed to establish the reputation and credibility of their products after their wild development. As soon as we see domestic products, our first reaction is: Is this product of good quality? It’s not like the price tag is 1,000, but the materials are only 1 yuan, right? It’s too tacky, I’d better buy Nike
"Then us"
"The reason for switching from overseas to export to domestic sales is because you insist on being responsible for your own profits and losses and don't want to lose too much money in the early stage. Since this is the trend of this era and you want to do this, then this is the way to go.
However, in addition to the brand that exports to domestic sales and soaks in foreigners' bath water abroad and then ships it back to China for sale, you need to create a brand that is completely Chinese.
This brand takes the high-end luxury route, in short, it focuses on ancient Chinese style. Regardless of whether there are people selling it, the price will not be lowered or even raised.
Celebrities first ask Hong Kong's big names to endorse them, such as the Four Heavenly Kings and so on. Although Hong Kong's film and television industry is in decline, the influence of Hong Kong stars is still not comparable to that of mainland stars.
Then we also invite big names to endorse us internationally. In short, it doesn’t matter whether the brand makes money or not. Whoever is famous can be hired as the endorser. We only buy ads during the prime time period and just spend money to create a brand. The flagship store should be as luxurious as possible. , how expensive are the clothes? "
"Why do I feel like you're trying to trick me?" Zhuo Qing'er looked at Yang Dongxu with suspicion.
Although the Huaxiu brand now has a certain degree of popularity, it is very profitable especially when exporting to domestic sales. But according to Yang Dongxu's request, even if he throws the big money into it, it will probably just make a noise. This plan is simply a bottomless pit, and it is the kind of bottomless pit that was thought up by a brainless person.
"You will definitely lose money in the first two years, but after two or three years, as long as there are no quality problems, the brand will be established, and it will also have the possibility to compete with big foreign clothing brands." Yang Dongxu finished pulling out the mixed noodles. Picked up a bun and took a bite.
"Really?" Zhuo Qing'er frowned, still full of doubts, feeling that his idea was very nonsense.
"There is a saying that extreme vulgarity is fashion. A century of shame has made the Chinese people feel very inferior. Even when the news media reports something, whenever some foreign celebrities or politicians say something good about China, they all get excited. It’s like celebrating the New Year.
In fact, maybe people just talk about it casually, and there is no 'reading comprehension' like interpretation in the reports. But what can be done if the Chinese like this tone?
For the same reason, Chinese people feel that local clothing brands are not high-end. One reason is indeed that there is a gap between domestic design concepts and international design concepts, which prevents the clothing designed by our designers from keeping up with the trend.
But this is only a secondary reason. The most fundamental reason is that everyone feels that wearing foreign brands gives face, while wearing domestic brands is embarrassing.
So at this time, if you want to establish a clothing brand that is completely Chinese, the only thing you need to do is to make these people who like to wear face on their bodies realize the value of your brand of clothes.
In other words, let the general public know that the clothes of this brand are expensive and extremely expensive. When a customer grits his teeth and buys a set of Huaxiu brand clothes, he makes others envious when walking on the street.
Or even a friend asked you what you recently posted? All Huaxiu clothes are affordable. Your brand is basically considered successful. The next thing to do is how to further tap the potential of this brand and maintain its popularity and credibility. "
Zhuo Qing'er looked at Yang Dongxu blankly. She did feel that the method Yang Dongxu said was a scam. But after listening to the explanation, you have to say that this plan is like throwing money at a nouveau riche. Although it is very expensive, it is indeed very useful, and it is simple and crude and hits the point.
When a customer buys Hua Xiu's clothes and is really envied by others and feels that he is so rich that he can even afford Hua Xiu's clothes, that is indeed when the brand becomes successful.
Even Zhuo Qing'er can imagine the pride of those customers wearing Huaxiu brand clothes and the envy of others, and then a seed is planted in the hearts of people who cannot afford Huaxiu clothes, and then these people will become as if they are pursuing International brands also use frugality to pursue Huaxiu.
"In addition to clothes, you can also make perfumes and cosmetics. Chinese incense and some traditional Chinese medicine skin care products are actually more reliable and more useful than those foreign high-tech chemical products. There is also a big market for them." Yang Dongxu asked Zhuo Qing'er, who was a little dazed, to expand his thinking.
