In the Millennium Supermarket office, Yang Dongxu and Hu Dashan sat on one side, and opposite them sat a gentle man wearing glasses. The man was wearing a slim-fitting suit, but he did not wear a tie. Two buttons of his shirt were unbuttoned, making him look strict but casual.
Looking at the man sitting opposite, Hu Dashan, he felt very conflicted. He had long realized that as the ship of Millennium Supermarket got bigger and bigger, it became more and more difficult for him to control it.
But he still worked hard and spent more than half of the year traveling across the country, trying to do the best he could.
But there are some things that just don't require hard work. The gap in talent, accumulation of knowledge, and narrow vision make him barely a half-brain worker, and he uses physical strength to make up for the lack of talent. .
However, with the further development of the domestic economic environment, the industry in Yang Dongxu's hands has changed from a person who steadily executed orders at the beginning to one that stabilizes the domestic market and marches towards the international market, and the requirements for the capabilities of corporate managers are becoming higher and higher.
With his ability, it may be okay to manage the traceable logistics. Then he will take charge of the Millennium ship, which is ready to set sail. Even with Yang Dongxu guiding the general direction, he has encountered difficulties, obstacles and even hidden rocks along the way. Ability in processing.
"What do you think of the current situation at Millennium Supermarket?" Yang Dongxu leaned back in his chair and looked at Zhang Tianming opposite.
This is the talent Li Ji selected for himself after thousands of selections. He is a graduate of the Department of Economics of Oxford University, the former assistant to the president of Tesco, and later the general manager of the Hong Kong division.
Originally, Tesco was also optimistic about the domestic retail market and was preparing to enter the mainland. He was nominated as the president of the China Division. As a result, Tesco, currently the world's third largest retailer, has some operational problems.
Coupled with the fact that Carrefour is currently aggressively competing with China's local retail industry, the opportunity to enter the mainland market is good, but the cost has also increased rapidly due to the fierce competition.
Therefore, Tesco plans to slow down its plan of aggressively attacking the mainland and let Zhang Tianming come out to try and open a few Tesco supermarkets in major mainland cities to serve as a bridgehead.
So Zhang Tianming, the general manager of Tesco in Hong Kong, became the president of China Division with only two or three kittens under his command. However, he is very optimistic about the mainland market, so when things get tough at the beginning, he is full of fighting spirit rather than discouragement.
But just when he was gearing up to integrate the limited resources in his hands and stabilize the company first, Tesco's top management changed to a CEO. The other party was pessimistic about entering the mainland market, so they suggested canceling the plan at the shareholders' meeting, and instead thinking about entering small Southeast Asian countries that giants like Wal-Mart and Carrefour have not noticed.
This proposal was supported by some shareholders, and China Mainland Investment Fund began to decline sharply. Then it happened that Zhang Tianming was transferred back to the headquarters to wait for other appointments.
Because the general manager of the Hong Kong division has already been appointed, he has no position for the time being after leaving China, so he can only be idle for the time being.
After all this back and forth, he lost the general manager of Hong Kong, lost the position of president of China Division, and after decades of hard work, he was transferred back to the headquarters and became the assistant to the president. How could he endure this.
It happened that Li Ji discovered Yang Dongxu when he was helping Yang Dongxu look for talents in the retail industry. After in-depth understanding, he decisively came up with the bargaining chip of Millennium Supermarket option shares with an annual salary of one million plus 1%.
Zhang Tianming has been at Millennium Supermarket for a month now, but he has never officially taken up the position. Instead, he has been assigned the position of deputy general manager. He has traveled around the country to gain an in-depth understanding of all the conditions of Millennium Supermarket, and combined with his previous work for Tesco to enter the mainland market. market research and preparation, so I started to formally report to Yang Dongxu today.
"The current situation of Millennium Supermarket is very good. It makes me feel a bit wasteful." Zhang Tianming adjusted his glasses and said.
This is not a compliment, nor is it bragging right off the bat to show off one's superior abilities. Rather, it is stating the facts, because Millennium's operating conditions are indeed surprisingly good.
He can be considered an old man in the retail industry, and he is well versed in the methods and methods of retail market expansion. Whether it is finding policy sponsors from the local government, spokespersons, or franchisees, he is very familiar with these methods.
But how did Millennium Supermarket expand? All supermarket facades were purchased. If there was no suitable investment location for the facades, we directly cooperated with Hurricane Construction to build them directly.
I have a lot of procurement contracts with suppliers, four long-term contracts for vegetable plantations with large farmers, 10 long-term procurement contracts with pig farms across the country, plus some electrical appliances and daily necessities. Seafood and more.
Millennium Supermarket has a wide range of products that can be put on the shelves without any shortcomings, and they are all sourced from first-hand sources, which has an absolute advantage in price.
And by laying the foundation step by step like spending money, Millennium Supermarket's debt ratio did not exceed 10%. After seeing this statistic, he thought he was dazzled.
With such a foundation and such capital, the result was that Carrefour was hit by a wave of attacks and was thrown into confusion. This made him feel that the owner of this company was a pig-headed person. If nothing else, Carrefour could be crippled simply by engaging in price wars.
Even if you don’t play price war, play with suppliers, play with logistics system, play with product price/performance, which one doesn’t have an advantage? What's more, Millennium Supermarket has a stable of 3 million loyal members. You are fully armed with machine guns and cannons, but you can't defeat a man with a kitchen knife. Isn't this stupid or something?
He didn't have enough time to learn more about Millennium Supermarket, and after accidentally listening to Hu Dashan introduce his big boss's net worth and business, he instantly changed from looking down to looking up to and even respecting.
It’s not that the big boss is too stupid, it’s that the big boss doesn’t have much time to pay attention to things in the retail industry. He has big things to be busy with.
In his opinion, Millennium Supermarket, which is capable of rectifying the domestic market and marching towards the world's retail industry, is not ranked among the top three companies in the hands of big bosses. What else can he say besides offering his knee?
"What do you think of the menacing Carrefour?" Yang Dongxu asked.
"Just take the firewood out of the pot." Zhang Tianming said decisively.
"Oh?" Yang Dongxu looked at him with a half-smile, as if he was willing to hear the details.
"Price war!" Zhang Tianming said.
"There are hints from above. I don't want to leave a bad impression on foreign companies in this regard." Hu Dashan said.
"It's just a hint, isn't it? The hint means that we understand and we can do it if we want to. If you don't understand, then you don't know. If you don't know what to do, just do it, right?"
"This..." Hu Dashan frowned, saying this was a bit of a rogue thing. If it were placed elsewhere, he would feel fine. But he felt that Zhang Tianming was a fool for playing rogue with the government.
In other words, although this foreign monk is good at reciting sutras in front of the big boss, he does not understand the domestic situation at all. Domestically, if you make the government unhappy, you will reap the rewards.
"Continue." Yang Dongxu said without saying anything, his expression changed.
"According to my survey, the country actually supports local enterprises, and some policies are even very supportive. Not only are there discounts for foreign companies, but there are also discounts for domestic private enterprises. And if you have connections, you can get even greater discounts.
This is why there is an illusion that domestic companies are squeezed out of their living space by foreign companies, and that the country gives preferential treatment to foreign companies but not to domestic companies.
It is because of domestic enterprises' own problems, whether it is technology, management, or development prospects. Domestic companies are not much different from foreign companies, but the country still supports local companies and is even willing to borrow money for development.
From this point, it can be seen that the state still supports local enterprises. Otherwise, there would be no tariffs enacted to protect local products.
So this hint is just that some leaders have unclear understanding of Millennium Supermarket. In the past, they had the impression that local companies were low-tech companies and could only make a round of cool money. From the perspective of political performance and long-term planning, they were not as direct as foreign investment.
But this does not apply to Millennium Supermarket. Although Millennium Supermarket is only a domestic retail business, it has not yet entered the international market. But our capital, management, and applicable technology are no worse than those of the international retail industry.
So of course we can dominate the retail market, why should we ignore those hints that we don’t understand clearly and cut ourselves off? A price war in the retail market is the most direct and effective way. We have abundant capital and can lose money for a year or two without any problem. But whether it is Carrefour or Wal-Mart, as multinational companies, their stocks will fall if they lose money in a quarter. "
"Tell me about your specific method." Yang Dongxu nodded. Although the price war is a way of hurting the enemy by 1,000 and losing 800 to yourself.
But I have to say that this trick is very useful now. The foundation of Millennium Supermarket is very good. If you lose a wave of blood, you will lose weight at most. But if Carrefour loses a wave of losses and fails to deal with it, it will collapse. So if this move is used well, it can be said to be a surefire move.
Of course, it would be another matter if Carrefour gritted its teeth and used its abundant capital to fight Millennium. After all, as the world's second largest retail giant, Millennium would not be able to survive if it launched a ruthless attack. But Qian Qian is not his own big boss and he also has strong capital, so Zhang Tianming is confident to win this battle.
And more importantly, as he said, whether Millennium Supermarket loses money for a year or two, Millennium Supermarket will have a harder time at most. But if Carrefour loses a quarter, the valuation published in the financial statements will fall accordingly. Carrefour will not be better off if it has suffered losses for half a year, let alone a stock crash, and must adjust its strategic focus to let investors see hope.
"National brand!" Zhang Tianming said a little excitedly.
"Huh?" Yang Dongxu was stunned for a moment and then figured out something.
"First hold a press conference and ask Millennium Supermarket to invest in the complete acquisition of Hong Kong-owned shares. Turn Millennium Supermarket from a joint venture to a sole proprietorship, and then set up the banner of a national brand to capture Dayi first.
At this time, regardless of the above hints or those who want to find trouble, they will stand on the opposite side of the nation. The advantages of foreign-funded enterprises turn into disadvantages. The switch between offense and defense makes those leaders who are not optimistic about us dare not not be optimistic about us. If they are not optimistic about us, they are traitors. "
"Your idea is really..." Yang Dongxu looked at the gentle Zhang Tianming. The more he looked at him, the more he felt that under the gentle appearance in front of him, there was a gangster's soul hidden.
First there is a price war between big rogues, and then there is moral restraint. This method is undoubtedly a bit dirty, but you have to say that this method of playing three blues is very useful, and Yang Dongxu himself can't help but feel a little excited.
I just like the way you can't stand me and can't get rid of me. Doesn't foreign capital increase the halo above your head? Do you have to bring it in to suppress local companies that already have capital for the sake of the halo?
Okay, I'll turn this halo into a black light for you. As a local enterprise, if you don't have an advantage, you must establish a national brand banner, so you must provide supportive policies and give full support. What's more, Millennium Supermarket has abundant capital, which is no worse than foreign capital.
At this time, if you want to get close to foreign capital and suppress Millennium, you are a traitor. How do you want the people to see you, and how do you want your leaders to see you? Should I consider my reputation when I want to promote you as a leader? You are all traitors. If I promote you, am I colluding with you?
In short, once this sign is established, it will be tough even if no one is justified, not to mention that Millennium is still standing up to reason. So this idea is very rogue, but very useful. It directly puts red and blue BUFF on Millennium plus King Kong body protection.
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