Today, the city center of Jianggan District in Hangzhou is extremely lively because two large supermarkets have opened at the same time. More importantly, these two large supermarkets are right next to each other. Each one has more firepower than the other and the discounts are bigger than the other. , which made many onlookers very happy.
The spectacle of panic buying in supermarkets and traffic jams outside supermarkets. In addition to supermarket security guards, traffic police also need to come to clear the roads. Many people who come to buy things talk about it.
Until it closed at nine o'clock in the evening, the square in front of the supermarket was still crowded with people, as if all the citizens of Hangzhou City had come.
After closing, many shelves have become empty. Even some home appliances on the second floor that are not usually easy to sell have been sold out by two-thirds, and many brands have been sold out.
Looking at the tired salesmen, Yang Dongxu clapped his hands to attract everyone's attention: "Everyone has worked hard today, but we also got off to a good start. All employees' wages have been doubled today."
"Oh...Long live the boss." The sales employee who was exhausted after a long day suddenly became excited.
Millennium Supermarket's wages are generally higher than those of other retail employees, and the benefits are also good. Everyone who comes out to work wants to make money, so no one doesn’t like getting double wages after a tiring day.
"But before you receive your wages, you still need to stand for the last shift. The truck will arrive at the back door of the supermarket in a while. Everyone is working overtime today. First, clean up the garbage inside the supermarket, especially the leaves and other things on the shelves in the vegetable section. Clean it up.
The salespersons in the commodity area will get off work overtime to put new products on the shelves. The salespersons in the vegetable area will clear the shelves and leave early. However, tomorrow you have to arrive an hour early before opening to put tomorrow's fresh vegetables on the shelves. Don’t worry, whether you leave late or arrive early, you will be considered as double overtime pay. "
Many employees initially frowned when they heard that they had to work overtime, arrive early and have to clean, but then they heard that the company was doubled. There were more smiling faces in an instant, and everyone began to actively work on the things at hand.
"Has the turnover statistics been calculated?" After a brief mobilization meeting, Yang Dongxu came to the cashier. Due to store area restrictions, there is no dedicated office in this supermarket, so several accountants count the money to review and calculate the accounts. Supermarket security guards stood nearby to prevent accidents.
"The specifics haven't been calculated yet, but it should be around 700,000, of which electrical appliances account for the bulk. Electric appliances are heavily discounted today, whether they are VCDs or TV sets. Not only those in the store, but also the stockings in the warehouse have been reduced. A third of it. But..."
Hu Dashan paused here, Yang Dongxu nodded and the first two people walked towards the door. Hu Dashan walked to the door and handed Yang Dongxu a cigarette. He didn't refuse, and the two of them lit it and smoked it one after another.
"In addition to the double wages of employees today, the transportation fees we compensated when the goods were sold at almost their original price, and the cost of raffle prizes, it is roughly estimated that we lost about 100,000 yuan today, not counting the rent and water and electricity of our supermarket. It costs something.”
If only one supermarket is open, even promotions will make money, because the discount does not need to be too large and a profit model of small profits but quick turnover can be adopted.
However, the two large supermarkets were obviously competing for customer traffic in a ring, and the selling price was basically at a loss. Therefore, when Yang Dongxu chose to open on the same day, he was prepared to lose money, but he did not expect to lose so much in one day. .
Even though he is a billionaire now, 100,000 is only a dime to him, but this is a protracted battle. Carrefour, which has just entered the country, is aggressive and wants to dominate the world.
The opening of the arena today is just the beginning. Carrefour plans to open at least 40 stores today. Although Millennium currently has almost a nationwide layout.
But when Carrefour opens with a big promotion, some old stores will definitely do some discounts in order to retain old customers. So don’t say that a supermarket loses 10 yuan a day, even if it only loses 50,000 yuan.
40 stores lost 2 million a day, and this was just the beginning of the battle against losses in a day. The price war in the retail industry is undoubtedly a protracted war, which can take as little as a few months or as much as a year. Although we won’t engage in price wars every day, if we earn a lot of customers during holidays, we will lose 2 million yuan a day, and we need to prepare for at least 50 million yuan in estimated losses in that half-year period.
This is just a conservative estimate. If the situation is really red-blooded and the bayonet is red, it will not take half a year, or even a month, to burn out the 50 million.
"If you don't have enough money, I have already prepared in advance. Even if Millennium Supermarket does not make a profit or even loses money this year, we must suppress the momentum of our opponents.
In the retail industry, once the opponent has a firm foothold, it will be difficult to regain the market later. Therefore, we must attack them head-on and seal their throats with a sword while they have not yet established a firm foothold. "Yang Dongxu reached out and patted Hu Dashan on the shoulder.
At the same time, he also expressed his determination. You must know that when Millennium Supermarket expanded ferociously last year, even if the profits from one store were used to open the next store, the annual profit would be 320 million.
This year, including the new store opened today, the total number of stores opened by Millennium Supermarket across the country has reached 136, basically completing the nationwide layout, and there is no need to tighten the belt and open new stores quickly. Therefore, the conservative estimate of earnings this year can also double.
That is at least 620 million in revenue, and this number is only a lot more. Using so much money to fight, and being ready to transfer more funds to join at any time, shows Yang Dongxu's determination to maintain the domestic retail industry.
"I'm just afraid of the top..." Hu Dashan pointed at the night sky with a cigarette in his fingers.
He has no doubt about Yang Dongxu's financial resources. Not to mention other things, just a portion of Haina's annual income is enough to support Millennium Supermarket in all kinds of troubles, not to mention other industries in Yang Dongxu's hands.
He was not afraid of a price war in the institute, especially after Yang Dongxu gave him the guarantee that he would be able to lose money. And since there is no problem with the capital chain, the only thing that can change the outcome is policy.
We must know that from the general trend, the country has liberalized most of the domestic market in order to introduce foreign investment, and has issued many preferential policies. At this time, Millennium is working hard with Carrefour, and even intends to squeeze Wal-Mart, the world's largest retail giant. This approach may not be liked by the superiors.
"As long as it doesn't break the law, why should I give up the market I already occupy? Just do your own thing. If you really want to do something dirty, I will directly file a lawsuit and point my finger at those people's noses to ask what national brands do. You are very good, why should you cooperate with them to betray the country?" Yang Dongxu sneered, showing his white teeth.
If the two retail giants saw the future richness of the cake in the Chinese market, they would compete with him for the market regardless of cost. After that period of time, both parties may not be able to bear it anymore, and Yang Dongxu may accept the possibility of sitting down and talking calmly with the other party.
But if it is because the other party is putting pressure on the government, it will intervene at the political level. He doesn't mind humiliating those who speak out.
Originally, due to the introduction of foreign investment, Millennium Supermarket was weaker than these foreign-funded enterprises in terms of taxes and various subsidies. It was able to survive because it had enough funds in hand, and it now has a rudimentary logistics advantage.
We have not asked the country for help in regional protection, and we are already striving for self-improvement. As one of his own, he wanted to turn his elbows away without helping. If he didn't believe it, he couldn't find a sensible leader to help him speak out.
The purpose of the country's liberalization of foreign investment into the country is to develop the economy, but not to allow all of China's market economy to be occupied by foreign capital. It's okay for those who have no ability to swallow their anger. Who makes us inferior to others?
You have an advantage but you don't have an advantage, and then you help outsiders bully your own people? Yang Dongxu just wants to give these brainless people two words: Haha!
“The supermarket membership card technology and system at Dongxu Technology have been basically developed, and we are undergoing final debugging. It will take at most half a month to install it in Millennium Supermarket.
So for half a month, we don’t have to worry about anything and work hard to the end. We can’t let even a single customer go. When the membership card system goes online in half a month, we will directly take the customers who apply for membership cards into our basket. By then, if the other party He gritted his teeth and insisted on talking about other things. "
"Okay." Hu Dashan nodded.
Having been in the retail industry for so many years, he is full of expectations for the soon-to-be-launched membership card system. This kind of membership card system can be applied for free without any fees. Every time you make the same purchase, you need to have excess points stored, and the points can be redeemed. Product design. Just think about it and you can predict the popularity it has already launched.
And when a customer has more and more points in their membership card, and when they buy goods of the same value, their first preference will definitely be to the supermarket where the membership card is issued, because with the same money, they can buy what they want. , there are still points you can get.
"How is the implementation of recruiting family members of martyrs, active or retired, and family members of disabled police officers and soldiers as much as possible among employees?" Yang Dongxu asked.
This rule was set when Millennium Supermarket first opened. Millennium Supermarket has expanded rapidly over the years, and it also expanded with loans. Therefore, it has been smooth sailing. I have to say that this decision has played a very good supporting role.
“Currently four-fifths of Millennium Supermarket’s employees are recruited from citizens within the scope of this regulation, and the supermarket carries out inventory every month.
For some products that are about to expire, in addition to being sold at a discount, we will also provide benefits to employees at a discount, or directly donate them to orphans in welfare homes and nursing homes. "After hearing this rule, Hu Dashan couldn't help but look at Yang Dongxu deeply.
When Yang Dongxu first proposed this regulation, Hu Dashan thought that Yang Dongxu was flattering the country in order to obtain more benefits.
But since the establishment of Millennium Supermarket, this regulation has been consistently implemented. And every year more profits are used for charity relief, and they never take the initiative to let the media report to gain a good reputation. This approach seems to be sensational at first, but after persisting, you have to admire it from the bottom of your heart.
"You must do this well. If you have any difficulties that cannot be solved, tell me in time. The establishment of a corporate brand is not only about the quality of its own products and services. The utilitarian aspect of social responsibility is also a bonus, and once it is done Well, it can add a lot of points.”
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