I had a meeting in the morning to read documents, took an extra ten minutes to eat at noon, and then listened to Huang Ying's separate report on the company's current financial situation. In the afternoon, Yang Dongxu drove to BMW Motor Company.
The share transfer agreement has been signed in Yanjing, so today is the first shareholder meeting of BMW. He, the major shareholder, must be present, not only Wu Aibing but also Wu Aibing.
When holding a shareholders' meeting, clarify the development plan of the automobile company, listen to the opinions of new shareholders like Lai Tianqing, and take these new shareholders to see the company's automobile production line, as well as learn about the research and development of new cars, etc.
The shareholders' meeting is actually just a formality. The company's plans have been prepared for a long time and there have been no problems. Naturally, shareholders like Lai Tianqing who have just joined will not point fingers, at least not now. After a while, they will only have their own opinions. That's another story.
The main purpose of coming to Shanghai is to take a look at the production line of a car company, even though I don't know much about technology. But take a look at a very advanced production line and understand how a car becomes a car from screws and parts.
Then I saw what the car production line looked like, how it looked like after it was spray painted and the interiors were made, and then I saw the rows of newly rolled-out cars that had been tested and then put on trucks and transported to all parts of the country. To be honest, it looked like this. Great sense of accomplishment.
"The newly developed models are the same as the previous market positioning routes, basically targeting the mid-to-high-end market. Government cars mainly embody grandeur, and the BMW A4 does this very well.
Therefore, the new generation of cars is going to be upgraded on the A4, and the general framework remains unchanged. However, development of a new generation of A6 has begun. However, A6 is a comprehensive upgrade and innovation, so it will take a little more time.
The mid-range market focuses on the Mercedes-Benz series of business cars, which are known as boss cars for their stylish appearance. The new models are divided into two types, one is a mid-range model with a price tag of around 500,000, and the other is a high-end sedan. Luxury cars in the 10,000 level, followed by Maserati series sports cars in the high-end market..."
Outside the R&D room, Yang Dongxu pointed to some concept drawings on display, as well as the models that had been finalized and prepared for production, and introduced them to Lai Tianqing and others.
"I like this luxury business car. Can you give me an internal price when I buy it as a shareholder of the company?" Zhu Hengyi asked with a smile while looking at the customized Mercedes-Benz luxury model.
"If you order 10 of these models, the sales department will take the initiative to lower the price for you without asking." Yang Dongxu shrugged with a smile.
BMW is different from other car companies in terms of management. Other car companies basically have a general manager in charge of two major departments: production and sales.
This is not the case at BMW AG, where production and sales are separated. To be precise, company management and sales are also separated. The current general manager of BMW is a foreigner transferred from Italy.
To find a foreigner as general manager, Yang Dongxu mainly wanted to absorb advanced foreign management experience in the company. However, as the general manager, he is in charge of the company's employees and the employees on the production line, but he does not care about sales.
Sales is an independent department of BMW. They are directly linked to after-sales and are only responsible for car sales and after-sales services. Except for finance, the management part is not included in the company's overall management and operations.
The person in charge of the sales department is a professional manager that Yang Dongxu found in China. Apart from some of the intimidating names and high education, in fact, it is more suitable for Chinese people to do sales in China. Foreigners cannot play with domestic human relationships at all. set.
"I like this sports car." Qian Liang pointed at the silver-gray Maserati sports car and said.
3200GT is Maserati's new sports car this year. The Maserati series of sports cars have always focused on low-key luxury. It doesn't look as exaggerated as other sports cars, but it always feels slightly noble when parked next to other sports cars.
The GT series sports cars are a perfect combination of sports elements and kingly style, combined with excellent car performance. Yang Dongxu is full of expectations for this new sports car.
"It does look good." Lai Tianqing couldn't help but nodded.
In fact, generally speaking, sports cars are mainly targeted at young people. Of course, this is based on the habits of mainlanders. The wealthy generation in the mainland are not as showy as foreigners. Old men like to drive around in sports cars.
Therefore, for business needs, luxury Mercedes-Benz commercial vehicles are the favorites of these wealthy generations. Their grand and steady appearance and luxurious and restrained design are in line with the aesthetics of successful people.
The second generation of rich people naturally like sports cars. In terms of publicity and visual impact, there is really no good way for Yang Dongxu to surpass Porsche and Ferrari. There is no way that Maserati is the queen of sports cars and is also the queen of fashion. Not a king?
With the same historical background, the same advanced car design concepts and technical reserves, they are better than you from the beginning. If you follow the trend and imitate, you will definitely be beaten to death.
Therefore, Yang Dongxu has always insisted on the style of Maserati's noble queen. Although it does not look so flamboyant, it will definitely lose some young users with flamboyant personalities, but it can definitely lock the hearts of girls. Fashionable girls like it, but the king's domineering style is not very attractive to girls. , and the queen is definitely every girl’s dream.
Therefore, the main target of this model is the somewhat restrained rich second generation men, as well as all young women who like luxury sports cars. In China, never underestimate a woman’s spending power and her ability to make men pay for things.
"Silver gray is designed for men, while red and royal blue are targeted at women. In fact, the blue version for men is also good, and the red version is a bit confusing, but it's okay if you want to."
"When you talk about the red sports car, what does your Yanjing car mean?" Bai Feng said.
Yang Dongxu smiled and didn't answer. This girl didn't know why something was wrong lately, but she always felt like she wanted to find trouble.
"Government vehicles will be used according to our previous cooperation, but commissions and other matters will definitely not be according to the previous standards. However, if you get enough orders, I guarantee that the year-end dividends and due commissions will definitely satisfy you.
My suggestion for business cars is to give each of my bosses and managers one car. It would be better if you replace all the public cars used by managers or above in your company, or the cars used for business receptions, into luxury Mercedes-Benz cars. .
As for sports cars, if you have a way to help, you can help. If there is no way, just ask the sales department to formulate a sales plan. The main focus is on government vehicles and commercial vehicles. "Yang Dongxu clapped his hands to attract everyone's attention and said.
The people present naturally had no objections to what he said. As shareholders of a car company, these things are indeed what they should do. However, there are some doubts about using this luxury version of Bai Feng in a public car.
"Isn't it too conspicuous to use this?"
"Such a luxurious car for public use will definitely be stained, but didn't I just say that you can turn it into a reception car? For example, telecommunications companies have not been actively conducting technical cooperation with foreign telecommunications companies recently, and these international companies You must have some cards to welcome the cooperation, right?" Yang Dongxu smiled and winked.
Lai Tianqing laughed and scolded him. As long as the car is bought by the company, whether it is used entirely for business reception or driven by the boss himself, it can obviously be used flexibly. After all, the car is bought back. You can't do it when there is no reception task. Let him sit idle and waste it, right?
And with big bosses like them who have status and capital taking the lead, the cars produced by domestic companies that are just for appearance will definitely be upgraded to a higher level.
There is no way anyone can make China look good. It is a very important thing. If you want to do business, you must prop up the facade. Is it the same as driving to negotiate a contract and building a bicycle?
As long as this model begins to appear on the market, it will appear in several reception news that can be published in newspapers. Don't come to Tianqing and others to gain connections, there will be a lot of bosses who want to buy cars. If they can't afford the luxury version, they will buy a mid-range one to maintain their reputation.
After visiting the car company, it was already five o'clock in the afternoon. Yang Dongxu had a dinner party in the evening, so he didn't invite Tianqing and others to dinner. They were all acquaintances and had their own work arrangements. Come to the car company and have a look. Don't worry after the meeting. , everyone began to do their own things, and several people left the Magic City that night.
Naturally, he would not make an appointment at the conspicuous Oriental Pearl TV Tower for dinner in the evening, but would make an appointment at the Yang Family Banquet. This has become a habit of Yang Dongxu. As long as there is a Yang Family Banquet where he has business dealings, he will definitely choose the Yang Family Banquet instead of other places for dinner. .
Qian Liangcai's position has been corrected after not seeing him for a while. If I remember correctly, there will be a change of government in a few years. The high-ranking official of the Demon City in front of him entered the central center in a step forward.
For such a feudal official, one of the future leaders of the highest power center, Yang Dongxu must have managed this relationship with the greatest respect and goodwill since he had contact with him.
"I heard that your automobile company is going to build a branch factory in Shenzhen. Why is the investment environment in the city not good enough?" After sitting down, Qian Liangcai asked directly after taking a few bites of food.
"It has nothing to do with whether the investment environment is favorable or not. The investment environments in Shanghai and Shenzhen are different. I can't say which one is better and which one is worse. The successful development of both cities proves that you are taking the right path.
The reason for investing in and setting up a branch factory in Shenzhen is entirely due to the transportation needs of automobile production and sales. Domestic land transportation is currently a big problem. Although shipping, loading and unloading does not go abroad, there are still a lot of security checks.
It would be more convenient to build a branch factory there. In this way, the cars produced in the factories here in Shanghai will be transported to the north for radiation, and the radiation range there will be handed over to Shenzhen, which can save a lot of trouble. "
"Land transportation is indeed a problem, and the cost remains high, but the country is now investing in funds to improve it. Moreover, your market division has put the city at a disadvantage. Everyone knows that the consumption power in the south is stronger than that in the north." Qian Liang He said it half-jokingly.
"Haha, that's not necessarily the case. Although the south is richer, the people in the north have no ambiguity about their spending power on high-end cars."
