Recalling the various variety shows he had watched online before, Yang Dongxu shook his head and immediately felt that American variety shows were really just like that. Putting aside the fact that it is produced in the United States, and putting aside what everyone thinks of some American competition programs that are similar to drafts, they are all fair and impartial without as many tricks as domestic drafts. In fact, these programs are just like that.
Take the popular talk shows as an example. Perhaps due to cultural differences, domestic people do not find those foreign talk shows so funny. But you have to say that although talk shows first became popular in the United States, their development in the United States has been lackluster.
When talk shows entered the country, although in the early days they were imitated in various forms in the United States, with the emergence of the "Tucao Conference" later, you have to say that it was an innovation in talk shows.
When thinking of American variety shows, Yang Dongxu can't help but think of domestic variety shows. With the improvement of domestic living standards, although popular TV series can satisfy ordinary people's boredom at night, the happiness they can provide is undoubtedly becoming increasingly scarce.
Therefore, variety shows are ready to come out, which is the demand of the market. However, currently only the official satellite TV's "Variety Show" is the only one in the country, and this leader has also entered a period of weak programs. Several improvements have achieved minimal results. The ratings are getting worse day by day.
September 26th, "Happy Boy" finals. After the track sung by Yiting Technology's "Happy Boy" received millions of downloads in one day. The live ratings of the finals reached an astonishing 33.6%, and the average ratings since the top 16 have been as high as 26.3%.
For this reason, because of the previous gambling contract, only advertising revenue was included. Haina Technology has made 110 million U.S. dollars in just three months, and its total advertising revenue has reached 180 million U.S. dollars, which shocked everyone.
It also caused extensive discussion. Because among Hollywood movies, any movie that can make hundreds of millions of dollars is a pretty good achievement.
The Hollywood movie "Prison in the Sky", which performed very well last year, had a total box office of 224 million US dollars, but the investment was as high as 53 million. This is just the cost of filming. If publicity expenses are also included, the total cost will be at least 100 million.
What about "Happy Boy"? From the previous auditions, to the rental of the club hall, to the stage layout, and the publicity expenses in the entire process, it was only 30 million yuan.
But what about total revenue? If you include the TV broadcast rights, the brand value of the brand's instant success, and the song sales it drives, it does not count the profits that may be created after recruiting new people. A conservative estimate is around 250 million, which is more powerful than most Hollywood movies.
As long as an emerging industry that can attract money succeeds, capital will swarm in like sharks smelling blood. It has only been a few days since the finals were broadcast, and Heiner has received many applications from people who want to buy the rights to produce this talent show in their own countries. Not only from Heiner, but also from the four major record companies. When receiving such an application, the price offered is very attractive.
But there is one request, that is, I hope that the organizer of the talent show can send some managers to help form a team so that the quality of the talent show that can be broadcast in the country can be guaranteed. There are even people who want to rent on-site audio equipment and filming equipment at high prices.
With such an alluring application on the desk in front of them, the four major record companies couldn't help but feel a little agitated. Although the copyright is jointly held by five companies, as long as the money earned from licensing is no longer made by Yang Dongxu, it will be divided equally among the five companies.
But the one who gained the most from this matter was still Yang Dongxu, because besides authorization. People also need management talents for the program team, such as assistant directors, photographers, and sound equipment.
And these all belong to Heina and have nothing to do with them at all. At the beginning, they saw Yang Dongxu working hard and working hard. Both the front desk and the backstage were as tired as dogs.
He also kind of laughed at the other person, who was just like a coolie just to make money, and didn't want to cross people into the program group for training. Because the copyright is shared by five companies, if they want to film another issue, they will not be able to film a second season if they don't agree with Heiner. Since Yang Dongxu was willing to pay and someone would take care of all the hard work, they were happy and free.
But looking back now, they were just big fools. Now even half of the camera crew that was originally hired to shoot the movie have become members of Heiner. Even if they have not become members of Heiner, their positions can be replaced by many people who have previously worked as interns on the program team.
In other words, after going through the talent show, Haina has cultivated a professional variety show team for himself. Apart from the small amount of money they shared and a few newcomers who were popular, the four of them seemed to be beautiful on the outside, but they were actually strong on the outside but weak on the inside.
Even if Yang Dongxu gave up the copyright of "Happy Boy", they would not dare to say so with patting their chests. I will definitely be able to eliminate a talent show with the same level as the first season of "Happy Boys". At this time, the four companies gradually recovered and understood the importance of talents.
Sitting together for another meeting, the representatives of the four record companies looked at Yang Dongxu with resentment in their eyes. During this period, although the company had a good harvest of profits and hot newcomers, the influence of the record company also further increased.
The Yiting Technology shares obtained have at least tripled after three months of constant speculation. But they still couldn't be happy. Haina, who was obviously the weakest before, unknowingly gained more than the four of them combined. They always feel like their intelligence is being mocked.
Even now, Heiner still cannot affect their status in the record industry, but Yiting Technology has become popular and has become the undisputed leader of music websites in the United States and even the world.
And with such a thick thigh that suddenly became popular, Haina, whose development had been hindered in various ways, finally gained a firm foothold in the United States and had his own promotion channel. We can expand the market slowly and steadily.
"Don't be so unhappy. Whether it's the investment in Yiting Technology or the investment in this talent show, you have made a lot of money. Almost all of the 20 newcomers who were able to launch instant hits with a little retraining of professional knowledge were eliminated. The four of you divided it up, and Haina got two. Now each of them is a cash cow, and you have made a lot of money."
Yang Dongxu, who is sitting in the main seat in the office, was able to sit in this position because he contributed the most money and was the chief planner and director of the entire talent show. But he is still sitting here today and he is undoubtedly well-deserved. The divisional bosses of the four major record companies sitting below, even though they look unswerving, have undoubtedly recognized his status in their hearts.
"Next, how do we sell the copyright?" Joss first calmed down his emotions. Although the Asian boy in front of him had played such a trick under his nose, he felt that his IQ was insulted. But as a division general manager who is still active on the front line in his 50s, he still has the heart to recognize the excellence of others.
"It must be licensed. There is no reason why you can't make money if you have money. But you can only license it to one country or part of the region, and you will definitely not sell international licenses. In other words, if they want to create such a draft, they can do it in their own country, and internationally It’s better for them not to get involved in this matter.”
After Yang Dongxu said these words, the four of them were even more certain that the person in front of them must be a little fox. However, there was no unanimous vote for this proposal.
The four major record companies are not without competitors. After all, there are more than four international record companies. Licensing is for making money, and it is disgusting enough for them to have something like Hainer. You don’t want your competitors to use the cash cow you have cultivated to enhance your own strength.
"When will filming start for Season 2?"
"The second season will be postponed to next year. When "Happy Boy" was held, weren't there many feminists who said that we discriminated against women? Then let's make the first season of "Happy Girl" first.
Anyway, the whole program process is to replace the male contestants with female contestants, but there is not much difference. At the same time, it can also get through the fatigue period after the audience is excited about "Happy Boy".
If "Happy Girl" can maintain the popularity of "Happy Boy". Then we have two flagship programs in hand. The second season of "Happy Boy" will be filmed in the first half of next year, and the second season of "Happy Girl" will be filmed in the second half of the year.
Three to five months are left in between to allow the audience to get through the period of aesthetic fatigue and at the same time cultivate audience enthusiasm. Not much else about these two shows, there is basically no problem in filming them for three or four seasons. "
Not only do domestic movies like to join in the excitement and continue to release sequels, but even today you made "Big Brother" which became popular, followed by "Second Brother", "Third Brother" and "Thirteenth Brother".
The same is true here in the United States. They will never let go without squeezing every last drop of value out of a popular movie series, variety show series, or various popular and profitable projects. Even if the second part is worse than the first, the third is worse than the second. As long as this IP is still valuable, they will continue to shoot it.
"How will the crew be arranged for this shooting?" Ethan asked.
"Heiner will provide half of the show crew members. If any of you want to come in and learn, join us as assistants. But this time the crew members' salaries cannot be calculated as before. I think the crew members are worth 3 million US dollars." The salary is very much in line with today’s Hollywood prices.”
"It fits your balls." This is the common curse in the hearts of the four district bosses.
Is this the price for a first-tier NBA star now? Looking at the entire behind-the-scenes staff in Hollywood, excluding those big directors who have already become famous and have countless people investing in making movies, have you ever seen a crew member whose total salary exceeds 1 million?
But they are better than others in this regard. If the positions of the two parties are reversed, even if they feel unhappy, they can only admit it by pinching their noses. This time they must send elite soldiers and generals to join the group to learn. When you have a mature program team, let's see how proud you are.
Yang Dongxu naturally knew what these people were thinking, but he didn't care. Anyway, even if he disagrees with this matter, there is nothing he can do about it. After all, the four major long-form companies that were fooled once cannot be stupid again.
So instead of fearlessly resisting, it is better to put money in your pocket. Previously, half of the crew members joined the crew of "Happy Girl", and the remaining half was leased to other parties that licensed "Happy Boy" to lead the crew, and a large number of behind-the-scenes talents could be cultivated. After all, he made the profit.
. m.
