Will "Happy Boy" be a hit?
This is undoubtedly an undoubted issue. It will definitely become a fire, and it will be a big fire. As long as the organizer, that is, he himself does not commit suicide. Basically, it is a sure thing that this show will be a hit.
So it makes no sense not to take a gamble even if you already know the trump cards. The only thing Yang Dongxu is not sure about is how popular the program will be. For example, it is not certain whether the ratings are 10% or 15%.
However, he felt that advertisers would have no objection to the plan of using the average of popular American TV series as the bottom line, and if it exceeds one percentage point and increases advertising fees by 10%. Because under normal circumstances, you can't buy 1% of the ratings with the same money.
The outcome of the meeting was naturally based on Yang Dongxu's opinion. Who made him the largest shareholder in the first season? You are the boss and you have the final say. I will settle the accounts with you in the second season.
So when the auditions were going smoothly, the advertising agency business was getting heated. In the end, the sports brand Nike became the overall title sponsor of the first season of Happy Boys with the highest price of 15 million US dollars, and accepted a bet that the bottom line would be 7%, and the advertising fee would increase by 10% for every one point higher in ratings. agreement.
Is it difficult to achieve a yield of 7%? If we put it after 2010, when various video websites and various entertainment activities filled all human free time, this ratings would not be so easy to achieve. After all, the people who watched TV every day at that time were not only the older generation, but also young people. It’s rare to watch it carefully a few times a year.
But it is indeed not high now, even after the construction of the U.S. information highway has been initially completed and the Internet has begun to spread in the United States. Only good programs or TV series can basically have a ratings of over 5%.
Although it is not as exaggerated as the 60% or even higher ratings of a certain domestic phenomenon-level TV series. But it is very real and stable, but because there are many types of entertainment activities here, you don’t necessarily have to choose to watch TV. Therefore, the ratings want to be above 7%, unless it is some relatively good program.
So when the bottom line was set at 7%, the representatives of the four major record companies disagreed, but because Yang Dongxu accounted for the majority of the revenue, he insisted on agreeing and the other four companies had to shut up.
And Yang Dongxu only agreed, no doubt because he felt that such a good program, although it could not reach a ratings of 70 or 80% in the United States, it had at least a 10% rating, and it could not even be a hit. It's possible to 20%. Doubling the advertising fee or halving the advertising fee is not an easy choice.
Yang Dongxu is personally in charge, and according to the standards of future popular variety shows, Dongxu Technology provides the best audio equipment. Then spend money and shoot it with Hollywood movie-level luxury.
Since the top 64 were born after the audition, the ratings of the "Happy Boys" talent show have been soaring. I originally thought the price was higher because of the TV station or the advertiser. After the show about the birth of the top 64 in the first season of the first season was broadcast, everyone's hearts returned to their stomachs, knowing that this time the bet was safe.
And Yang Dongxu was almost exhausted. After many years, Director Xiaoxu once again picked up the microphone of the chief director and personally filmed on site. During the entire filming process, even the Hollywood filming team felt that this young director's requirements were too high. It’s too high, but every scene requires reshooting, and more than a dozen cameras were filmed together for free. After the filming, the editor cried because they needed to select the parts that Yang Dongxu was satisfied with from more than a dozen shots and then edit them to Together.
Such fastidious shooting requirements and a lot of but meticulous work. When the first episode was aired, the ratings reached 5.3%. Although it peaked without appearing, it still reached a high level.
A total of 4 episodes were filmed for the top 64. There were 16 players in the first level. The winner was promoted in pairs and the loser was directly eliminated. Yang Dongxu controls the program time to about 90 minutes, which is one and a half hours, equivalent to a movie.
The editing is as tight as possible, coupled with the tasteful and often to the point comments, it can be said that there is no point in the whole process. As long as the TV station has locked the program, few people will change the channel midway.
One episode per week, "Happy Boy" has been soaring for a month. The ratings of the last episode directly broke the 10% mark, and the average ratings reached 6.8%, which is only 0.2 points away from the 7% rating of the gambling contract. percentage point.
Everyone knows that breaking through this 0.2 percentage point is only a matter of time. When everyone was predicting whether this program would hit incredible ratings, the top 32 competition was held as scheduled.
Compared with the editing used when the top 64 contestants take the stage for the first time to ensure the viewing effect, all programs starting from the top 32 will be shown in the form of live broadcast.
A live large-scale variety show is definitely a rarity in this era, and it is also a very good gimmick. After a month of brewing, the popularity of the program suddenly exploded in the third week of the second month, with the ratings reaching an astonishing height of 16%.
As the game progresses, the top 16 will determine the top eight, and then the top eight will determine the top four. The ratings of the show are rising like no end. After entering the top 16, almost every rookie in the top five drafts will be selected. Under the secret promotion of record companies, more or less, they began to have their own support groups and their own fans.
Major entertainment newspapers also reported on it, making headlines no less than three times. In this way, "Happy Boy" became completely popular, and the rookies who entered the top 16 of the draft followed suit. In less than two months, 16 newcomers were produced. "Happy Boy" has the same ability to create stars as it does to attract money. People were stunned.
When the "Happy Boys" competition was going on smoothly, there were no accidents in three consecutive live broadcasts. Yang Dongxu finally breathed a sigh of relief. A lot of work began to be handed over to the team below to run. He only focused on the shooting effects and process planning. This allowed him to finally have some rest time after being busy for more than a month.
At the end of the live broadcast again on weekend night, Yang Dongxu greeted the staff and started to pack his things hard, when suddenly a man walked up to him.
"Hey, Brother Chen Long, why are you here?" Looking at the familiar face of the short man in front of him, Yang Dongxu stepped forward and hugged him with a look of surprise.
"Come to promote the movie." Chen Long said with a smile: "I heard that the program you produced is very popular in the United States, which is amazing."
After speaking, Chen Long gave a thumbs up. Although Hong Kong and Taiwan movies are very popular in Asia right now. But as early as the 1980s, the Hong Kong and Taiwan stars who dominated Hollywood on the other side of the ocean had little status here in Hollywood.
Chen Long is undoubtedly one of the Hong Kong and Taiwan stars who wanted to enter the Hollywood market very early, but the results have not been very satisfactory. It wasn't until 1995 that he opened up the American market with "Red Zone", but even then his status in Hollywood was still not very high. Even though he is the best among all the Asian stars who have entered Hollywood now and in the future.
In his previous life, Yang Dongxu read some news on the Internet about the final failure of Asian stars to enter Hollywood. There is a sentence that sums it up well. In a Hollywood market dominated by white people, it is difficult for a yellow person or even a black person to get a good role. This is almost an unspoken rule.
The roles generally given to yellow or black people are either small roles or evil or violent villains. For example, the female celebrities who come to Hollywood in the future are fine, while the male ones basically started as villains, including Jet Li, Chow Yun-fat and so on.
It can be said that Yang Dongxu had a deep understanding of this when he was filming "Happy Boy". At first, when the Hollywood film shooting team heard his shooting requirements, they were all perfunctory. In the end, they were severely punished by him several times before they became honest. . But even though he is honest on the surface, he still looks down upon him in his heart.
Later, the ratings of "Happy Boy" continued to rise, and these people shut up. In terms of audio equipment, Dongxu Technology ranks second, and no one dares to claim that it is number one.
The audio equipment in the top recording studios of all European and American record companies is produced by Dongxu Technology. As a result, when setting up the stage on site, when they heard that all the equipment was shipped from the mainland, the staff all curled their lips and thought it was too backward.
After trying out the sound quality, I was obviously surprised. But I didn’t want to admit my ignorance, so I kept asking if this was a Korean product or a Japanese product. In their impression, the products of these two countries are still somewhat impressionable. Are they still at war with China?
"Rush Hour, right?" Yang Dongxu asked with a smile.
He remembered that Heiner had reminded him about this before. After all, Heiner also invested in this movie. It’s just that I was so busy during this period that I forgot about it.
"Yes, are you still busy here? How about finding a place to sit for a while?"
Although he finally opened up the American market with movies, he admired Yang Dongxu from the bottom of his heart when he faced Yang Dongxu who became extremely popular as soon as he started. As soon as he got off the plane, he ran off to find Yang Dongxu without even adjusting the time difference.
In fact, it's not just him who admires him. With the variety show "Happy Boy", "Xiao Xu", who is also well-known in Europe and the United States, has now risen to a higher level in the mainland and has become a unique existence. .
A good person is a good person. If he doesn't take action, he will definitely become a blockbuster. This made people who originally gloated and said weird things about Haina's unfavorable development overseas shut their mouths completely this time. And my heart became even more sour, and I shouted to the sky with envy and jealousy why it wasn’t me.
"It's okay. The basic preparations for tomorrow have been completed. Just broadcast live tomorrow. Just put away some trivial things. What do you want to eat? I'll treat you." Yang Dongxu greeted the on-site management staff and took his own The clothes and Chen Long walked out together.
"I just got off the plane and I'm not very hungry. I can eat whatever you want with you." Although Chen Long and Yang Dongxu didn't have much interaction when they were in China, as a Hong Kong film star, he has a close relationship with Haina. very good. Several movies have specifically sought out Heiner for investment, so the relationship between the two of them is considered familiar after repeated appearances.
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