When Elton John was born in the suburbs of London, England, he was the creator of the theme song of "The Lion King" in 1994 and a world-renowned music artist.
The famous Canadian singer is Celine Dion, who became popular all over the world with the theme song of "Titanic" in 1997 and is still popular this year.
The godfather of American soul music, the founder of rap, hip-hop and disco music genres, James Brown and the Queen Madonna. and Li Zongsheng from Haina, China, became the judges of this talent show, and the already popular talent show instantly set off a new climax.
"Aren't you going to put it on the fire grill?" Li Zongsheng, who had rushed to the United States after arranging work in the mainland, saw Yang Dongxu complaining for a while.
Although he has just entered his forties in the Chinese music scene, he is definitely a leader, if not the leader. But compared with the judges promoted by other record companies, apart from other things, in terms of overseas influence, he is a head lower.
"Why is this a fire rack? This is a world-class stage, okay?" Yang Dongxu said seriously: "I admit that English music is the mainstream of current popular music and occupies an unshakable dominant position.
But don’t underestimate the number of Chinese, okay? Chinese is the second most spoken language in the world. I discussed this draft with Chaoting TV. Even though it is anchored by the American side, they will also anchor it. Coupled with the broadcasts in Canada, Japan, South Korea and Europe, it almost covers Chinese people all over the world. With such a large audience base, what are you afraid of? "
"That's what I say, but after all, English songs are the mainstream. As a person who is good at Chinese music, I always feel a little unsure about being a judge and mentor for an talent show that mainly focuses on English songs."
"Do you really have no confidence? Or did you see that the other judge is too strong and weak?" Yang Dongxu looked sideways at Li Zongsheng.
"Get out of here? Although there are many seniors here this time, I need to learn with humility. But I also have my own strengths, okay?" Li Zongsheng pushed Yang Dongxu, he was humble but also had his own arrogance.
After all, as Heiner has become the largest record company in Asia, as the company's chief music director, how can he secure this position without two brushes?
Putting aside the classification of mainstream or non-mainstream, when it comes to musical literacy, he does have a lot to learn because he is young, but he still has two shoulders and one head and says he is giving up. How is that possible?
Once everyone is here, the audition work begins immediately, and all the major record companies are no strangers to auditions. It’s just that in the past, the draft was conducted in schools to examine art students.
Each record company's team directly settled in the school and let the students perform on stage one by one to directly select the candidates. Or some campus competitions for superstars or something.
This is undoubtedly the first time for a global audition with such a face, and it is also the biggest gimmick. Children from ordinary families are no worse at singing than those from any art school, and can even beat these art students to win the championship.
This is undoubtedly the focus of attention in any country. After all, no country does not like stories about grassroots counterattacks.
Because most people are ordinary people, they are ordinary people and do not have the superior life enjoyed by the rich and nobles. So they are jealous of the rich, but they never want to become rich themselves. Such a grassroots counterattack drama is very consistent with their own inner desire to counterattack the rich, so they have a strong sense of substitution and can easily reach a spiritual climax.
Another point is that most people think that students from art schools should sing well. After all, this is what you learn. But if someone from the grassroots sings well, even if his level is the same as that of students from art schools, everyone will not Everyone thinks this person is awesome.
Coupled with the psychological bad boy plot, the talent show has attracted widespread attention when it was launched and the auditions were still underway. It has the potential to become a phenomenon even before the main event begins.
The live broadcast and rebroadcasting matters that were originally negotiated with major TV stations were a bit difficult to negotiate at the beginning because the TV stations kept the price very low. But as soon as this phenomenon came out, it was no longer Heiner looking for the TV station, but people from the TV station directly blocked the door of the temporary office of the draft. The price changed from the original low price to the current higher price.
"People are all bad-tempered." This is what Yang Dongxu said after learning about this situation.
You didn't want any of the concessions and benefits you received before, and the master just didn't want to pay attention to you. Now I beg to come to my door to kneel down and pay a high price for live broadcast and broadcast.
In the conference room where the draft team was temporarily formed, Yang Dongxu sat in the main seat. Sitting below are Joes, general manager of EMI's U.S. division, John Davis, general manager of Sony's U.S. division, Joseph Garcia, general manager of Warner's U.S. division, and Ethan Williams of Universal.
Seeing that whether it is Sony or Universal, which belongs to the French Vivendi consortium, the general managers in the United States are all Americans, Yang Dongxu's idea of looking for an American general manager for Haina became even stronger.
"The live broadcast and rebroadcast matters have been settled. If you don't have any objections, let's talk about the advertising agency." Yang Dongxu softly spoke.
This made the bosses here look at the young guy in front of them with complicated eyes. Originally, Yang Dongxu paid most of the expenses for the draft, but they didn't say anything, but they still understood clearly in their hearts. After all, Hainer was the one asking for help, so they could naturally act aloof.
But with the follow-up of auditions and various publicity, this talent show became popular before it was broadcast, and it became more and more popular. They should have been happy, but now they are a little unhappy.
Because Yang Dongxu takes the lion's share of all expenses, he naturally also takes the lion's share of all income. This is the income division ratio stated in the contract.
Who would have thought that following the past practice, we would have a talent show where finding sponsors for a campus singing competition would be a headache. After all this hype, the promotion results came alive immediately. The live broadcast rights and broadcast rights were not only sold for a sky-high price.
Even the advertising sponsorships that I originally wanted to ask for are now coming to me one by one, and the offer is so suspicious that they think they are all joking.
And even if we charge according to this average price, plus the live broadcast and broadcast rights of the TV station, this draft has already paid back before it even starts, and there is even a slight surplus. And if the show really becomes a phenomenon after it is broadcast, then Yang Dongxu will make a lot of money.
This is undoubtedly the result of their love-hate relationship. Their love must be because the show is so popular. Whether they are signing newcomers who have won rankings or secretly supporting newcomers, they will have a good and high start.
Naturally, what he hates is that someone is sitting next to him eating meat, while he can only watch helplessly. Although the copyright of "Happy Boy" is jointly owned by five companies, Yang Dongxu paid the most for this time and he accounts for the majority of the profits. If they want to share the profits, they have to wait until the next season, which is undoubtedly very painful.
"Don't look at me so resentfully. I didn't expect the situation to be so good from the beginning. I paid more because Haina was the weakest. You don't agree with not paying more, don't you?" The four people looked at each other with obedient eyes. Yang Dongxu said that he didn’t want to do this either.
Such words and expressions made the four of them even more disgusted in an instant. If it weren't for the fact that the other party was tall and young, all four of them would have wanted to attack in a group.
"Okay, don't be depressed. Now that we have a good start, let's think about how to make this show more popular. After the first success, shouldn't we have to produce a second and third season?
The first season is more popular than expected. So in the second and third seasons, whether it is live broadcast and broadcast rights, advertising fees, or other income, it will be enough to make everyone smile. "After disgusting a few people, Yang Dongxu stopped irritating them and comforted them.
The greasy expressions on the four people's faces softened a lot, although they still felt uncomfortable not being able to eat meat this time. But I have to say that the future pie painted by Yang Dongxu was very tempting, so several people put away their resentments and discussed the matter seriously.
"What are your plans for program advertising?" It was Global's Ethan who spoke about the revenue issue of the talent show that became popular before it was aired. Let no one here dare to underestimate the young man in front of him.
They were able to prosper in ancient China and made Haina the leader. It’s not just because it’s an art desert and it’s easy to do it, it’s because the people have real skills.
"We don't necessarily only accept advertisements from one company. We can accept advertisements from many companies at once. For example, if we name the one with the most money, we will give it the title of overall sponsor. In addition, in addition to the program's LOGO, the advertising company's LOGO is the largest. Or the product that needs to be promoted is always shown to the camera and placed in a conspicuous position.
At the next level, you can get a friendly sponsorship for broadcasting or something. For example, when the program introduces advertisers, the boss will introduce the title first, and then mention the sponsors of such-and-such company, such-and-such food, etc.
When the host announces these advertisers, we can display the other company's logo or product on the screen, and divide the positions and the number of times they appear in front of the program camera at some secondary positions based on their advertising fees. "
After Yang Dongxu finished speaking, the conference room fell into silence. The four people looked at him as if they were looking at a monster. He was stunned and at the same time seriously sighed, or was speechless, and looked at a shameless person with complicated eyes.
As businessmen, they know that businessmen are only interested in profit, but for a small amount of advertising fees, they have to include so many advertising companies in one program, and speak in such a dignified and natural way. This is the first time for them. meet.
"If you have no objections, we basically follow this general framework and let the people below polish it before telling the advertisers. Now they will talk about advertising pricing.
There are two options now, which is to buy out at a fixed price based on different advertising positions. The second plan is based on ratings. For example, we set a 5% basis. If it is lower than 5%, we will only charge half of the original advertising price. If it is higher than 5%, the advertising fee will increase by 10% for every percentage point higher, and so on. "
"Which one do you prefer?" Jos asked.
"Of course it's the second one. With things starting so well, there's no reason not to take a gamble." Yang Dongxu said without hesitation.
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