Easy to listen to. This music website, which seems very weird when explained in English, has an incomprehensible persistence.
For example, its name can obviously be translated in English, or an abbreviation can be made for convenience. This is very common among companies with English names, but the other party has always put the two Chinese characters "Yi Ting", which are completely unfamiliar to people who are accustomed to English, on the eye-catching homepage of the website.
Many times there are users who like this music website. If they want to recommend this website to their friends, they can only send the URL instead of directly mentioning the name, and let their friends search for it themselves. Because Americans, British people, or most people around the world don’t understand Chinese, let alone spell Chinese characters. There is even no Chinese input function in the American input method.
But it is such a website that has become famous so fast that people can’t believe it. It has become the music website with the most clicks and the most paying members in the United States.
Even after that, several well-established IT companies took advantage of the trend and launched their own music websites, hoping to quickly get a piece of the pie. I am still suppressed by this website and cannot resist.
And when such an Internet company is connected with a Chinese record company whose development situation makes people speechless. Joss seemed to have found the reason why the other party had to hang up two Chinese characters and it was difficult to search for them. This undoubtedly resonates with the British music he has always wanted to promote. This is also the reason why he is willing to accept the other party's invitation to have dinner.
British music has been brilliant in the past, although it is still good now and is one of the mainstream pop music in the world. But it undoubtedly takes a back seat to other music, which Joss cannot accept. He wants to create another Elvis, or make British music popular again, but it is undoubtedly very difficult to do this.
Monopoly is called monopoly because once the industry is dominated, it is difficult for others to squeeze in. At this time, the three major record companies in the world were undoubtedly three big mountains, and EMI was becoming increasingly pressured and unable to breathe.
So when Yang Dongxu sent Joes an email with Yiting Music, he was undoubtedly moved. From the earliest phonographs, to magnetic tapes, to the compact discs that have become popular in recent years. The development of music carriers also promotes the vigorous development of the entire music industry, and online music is undoubtedly the focus of the next music carrier, even the mainstream.
He has been paying attention to Yiting Music since last year, after acquiring the online copyright of songs from three major record companies. Yiting Music has also discussed the online copyright of songs with other music companies, and EMI is one of them.
He has been trying to promote British music in various ways. After signing an online song contract with Yiting, he carefully studied this website, although he was surprised by the speed of its success. But I saw another channel to promote British music.
Facts have proved that his vision was correct. Many of the British-style songs recommended by EMI on Easy Listening Music are much more popular than the CDs they sell. It even set off a wave of nostalgia for classic songs.
"You have made a very good website. If you want to raise funds, I am very interested." After sitting down, the red wine and steak were served. Jos picked up the red wine glass in his hand and gestured to Yang Dongxu.
"I just acquired an NBA team, so...I'm not short of money." Yang Dongxu smiled lightly.
Joss' expression paused for a moment, then he took a sip of red wine and lowered his head to cut the steak in front of him. Yang Dongxu also lowered his head and started eating steak. He said that he purchased a team not to show off, but to let the other party have a certain understanding of his financial resources, so as to achieve more sincere cooperation.
The two of them stopped talking and ate the steak in front of them in silence. After the meal, the two of them found a cafe to sit down. This was undoubtedly the place to talk about things.
"What do you think of Hollywood?" Joss asked very directly after sitting down.
"Although Hollywood is in the United States, it is global. This is what makes her great."
"Where's the music?" Joss continued to ask without changing his expression.
"Purely based on the entertainment industry hierarchy, music may be ranked third in the future."
"Why not second, or first?" A look of curiosity appeared on Jos's stern face.
"The development of the industry is closely related to the development of society. In the past, music could only surpass movies and become the largest entertainment industry. It is because compared to movies, music is easier to obtain, and it is first of all easy to carry.
Secondly, it is because of the social significance it contains, which can resonate with people who listen to the song. But convenience is always one of the highest subconscious selection criteria for human beings. Yang Dongxu said.
The look of interest on Jos's face became even stronger. It was obviously the first time he heard such an explanation of the music industry, so he nodded to express his recognition of the other party's opinion, but also asked his own question: "The future of music It seems more convenient to choose, like that MP3 you got."
"This is because the Yiting website has become so popular so quickly because it is convenient. This also proves my point just now. Compared with the convenience of music, movies will become more and more convenient in the future.
Compared with movies with visuals and storylines, although the emotions expressed by music are delicate, it is difficult to have the direct impact of movie images. No matter how well the MV is shot, it only lasts a few minutes. "
"anything else?"
"To develop diversified music, music cannot compete with movies in this regard. Take British music as an example, from the beginning of mountain rock and roll, to later the Beatles, then punk, and British folk songs.
For every music wave, a corresponding music category is born and leads a period of time. In this respect, music is not as diverse as film. "
"They are all musical works that draw nutrients from real life. I don't think the music is worse than the movie." Joss retorted.
Faced with Jos's rebuttal, Yang Dongxu smiled faintly: "To give a simple example, let's take magic. Movies can use various special effects to shoot a magic movie, but you can't use a song to make people feel that magic is What? This is beyond what musical emotion can express.
The emotions that can be expressed in music, for example, can be more profoundly interpreted in a movie. But it’s hard to condense the emotion of a movie into a song. "
"Some of the resonance that music can bring to people cannot be replaced by movies."
"As long as it resonates, no one can replace the other. A song can move people, and a movie can also make people cry. Compared with the resonance of music, movies are more simple and direct.
You can't expect everyone to understand all the emotions expressed in a song. But the emotions expressed in a movie can be more easily felt when viewed with eyes. "
"Musicals can do this, too." Joss still didn't want to admit defeat.
"That's just a niche. To be precise, anything that rises to the level of art will gradually become a niche. You can't expect people who are busy with work and life every day to understand musicals and operas that require a certain amount of artistic accomplishment. stuff. All they need is a Coke and a box of hamburgers, and then they sit and chat and they’re happy.”
"Then why don't you go make a movie or start a music website?" Joss snorted coldly. Although he didn't want to agree with the young man in front of him, he had to admit that what he said was the truth.
"Heiner makes music and movies. And the income from movies has exceeded the income from records a few years ago."
"Then what do you mean by coming to me?" Joss was a little angry. He felt that the other party was looking for trouble.
"Make a variety show about music."
"Variety show?" Joss frowned, unable to understand the full meaning of this term for a while.
"We can think of it as a talent show, but it is somewhat different from traditional talent shows. His audience is not just for students from major music academies, but also for the general public."
"It seems a little bit interesting." Jos thought for a while and asked: "How to operate it specifically?"
"I have already written the plan. After identifying other partners, we can hold a simple meeting to discuss it with each other."
"Other partners?"
"Sony, Universal and Warner, in order to make this variety show an epoch-making talent show, I decided that the five major record companies will join forces to produce this variety show. You are the first one I contacted among the invited partners."
"Then I feel very honored." Jos said lightly, and then changed his tone: "Of the five major record companies you mentioned, apart from me and the other three, the other one wouldn't be your Hainer, right? "
"Is there anything impossible?"
"To put it bluntly, young man, Hainer may be very powerful in your country, but internationally he may not even be as good as a small music company in Hollywood."
"So I got Yiting Technology together. The audition is undoubtedly to promote newcomers. And if the songs sung by newcomers can cause a wave of listening on the Internet.
In this way, no matter whether this rookie in the draft can win the final championship, he has a foundation that can be popular. Then at least with a little guidance from the company behind the scenes, that talent show can make a group of newcomers popular. "
"Is this the reason why you let Haina take a ride?" As an old man in this industry, Joss undoubtedly saw Yang Dongxu's purpose in doing so.
Haina is only rude when it comes to overseas expansion. In addition to being unable to break through the blockade of publicity, the inability to increase the popularity of its signed artists is also a headache.
If this talent show can be successful, then even if Yang Dongxu does not want to win the final championship, he can still bring out a few famous newcomers. In this way, if he spends money on promotion and promotion, he will almost gain something. No longer working as hard as before for more than a year, the entire company is still lifeless and unknown.
"Is there any problem? I contribute money and efforts, so I naturally have my demands. And your purpose of coming to see me today is not because you want to promote British local music?
If in this talent show, one or two new British singers get a good ranking on this stage in talent shows across the United States or even the world. Many people like the British style songs they sing, so even if you don't win the final championship, you will be satisfied, right? "
"Whose is the final champion? Yours?" Joss smiled with sarcasm.
./chapter/53855_
.. vertex m.
