Yang Dongxu once again flew to the United States, but this time he was not here to manage his own team. After getting rid of Derek's laziness, he is now more active in playing basketball. The 76ers' performance is rising steadily and he doesn't need to worry too much.
This time I came to the United States because of Yiting Technology. Compared with the domestic Internet, it is still in its infancy. The United States, which has gone through extensive construction of the information superhighway, is undoubtedly the most developed Internet country in the world.
Therefore, various Internet companies and industries emerged at the historic moment, and Yiting Technology is the leader among them. With the popularity of MP3, Yiting Technology has slowly entered people's field of vision.
As computers become more and more popular, Yiting technology has unknowingly become part of the daily life of Internet surfers. After turning on the computer, almost all people who surf the Internet will click on Yiting Technology to see if there are any new songs they like, or whether their favorite idols have been promoted recently.
That's right, in addition to downloading and listening to songs online, under Yang Dongxu's suggestion. Yiting Technology has also built a place similar to Tieba, where people who listen to music can have a place to discuss each other's favorite songs.
This undoubtedly allows netizens who originally only opened Yiting Technology to listen to music to stay in Yiting Technology longer. In other words, Yiting Technology has another kind of user paste.
Subsequently, after dealing with several ticket fraud incidents and rejecting the record company's recommendation request, Yiting Technology's credibility continued to increase, and its market share also began to be greatly improved.
This made the record company, which originally just felt that there was an additional revenue channel, gradually come to terms with it. They felt that they might have inadvertently cultivated an enemy, and that it was still a cancer that had grown on themselves and that it would be extremely painful to remove it now.
And when the rankings of the most popular new songs and the most popular old songs of the month calculated by the Billboard music rankings are different from the rankings of songs on the click list and likes list for this week listed on the Yiting website. The public began to believe more in the impartiality of Yiting Technology, which made their feelings about this cancer become clearer.
When a music website has at least one million clicks every day and has more than 100,000 loyal users paying. This actually already has the basis for IT companies’ hype.
If you develop some high-end concepts, match them with current hardware, and throw them directly into the capital market for financing, you can definitely make a lot of money. Then, with the help of the resources and connections of venture funds, we continued to speculate. Keep speculating until the listing position and then divide the cake. As for whether the company can persist to the end, perhaps only God knows. Making money is the most important thing.
Therefore, after Yiting Technology became popular in the United States, it attracted the attention of many limelight funds. Especially when the music discussion forum came out, making this website with huge traffic more sticky. Valuations gained another small increase.
In fact, not only venture capital is interested in this website, but even record companies, which feel like they have a cancer on their bodies, are also interested in Yiting Technology. Since the deal is now done, and there is no way to change this situation in a short period of time, if Yiting Technology can turn this cancer that may grow on your body into a part of your body, you may be able to become stronger.
On the outskirts of Los Angeles, California, USA, Hollywood is the center of the world's film dream factory and music industry. It has the world's top entertainment industry and luxury brands, leading and representing the highest level of global fashion.
Although Hollywood today is not as prosperous and powerful as it was in later generations, Hollywood now exists as a global film dream factory and has already shown its prowess and begun to influence the world.
Especially in recent years, as the level of film shooting has continued to improve, and some previous internal relationships have been sorted out, Hollywood has become more and more open and free. At the same time, Hollywood has continued to welcome foreign capital too much, and its development speed has increased. A huge improvement.
The constant integration of various world elements has become the root of her ability to influence the world. With such a healthy development, Hollywood can be said to be making rapid progress.
Although the number of visits to the United States has increased in the past two years, this is the first time I have come to Los Angeles. Even though Haina Entertainment Company set up a branch here as early as last year and sent elite soldiers to expand the market, the development situation But it was a bit difficult.
Except for the singer who was originally popular in China and gained some popularity in the Chinese market in the United States, he has not made any achievements in movies and TV series. There are only two or three local American artists signed, and the development situation can be said to be bleak.
This situation undoubtedly poured cold water on Haina, which was previously very optimistic and actively expanded overseas markets. In addition, the company's top executive Fu Decai was further marginalized, and Luo Wenhua took the blame and resigned.
Since last year, people in the circle have begun to discuss whether Haina's expansion into overseas markets is a big failure. The current persistence is just a meaningless waste of money to maintain face.
Even the failure to expand overseas markets is a big blow to the rapid development that has been smooth and smooth in recent years. The rapid development of Haina may be interrupted by this, and the impact of this may also shake the foundation of domestic Haina development. After all, this failure proved that the powerful Haina was not omnipotent and had weaknesses that they could not achieve.
Especially in the face of this situation, Haina's senior management actually turned a blind eye and let it go for more than a year. The original rumors seemed to have become a final fact.
To be honest, the failure of overseas market expansion was indeed a blow to Yang Dongxu, making them more aware of the more complex international market. Haina's approach to domestic development didn't work.
Maybe he can do what Heiner did before, copying some classic songs and signing some promising artists in advance. But there is a prerequisite for using this method as the basis for development, that is, whether it is a classic song or a promising artist, Haina must be able to release it.
After all, no matter how good something is, you have to be able to show it to more people, and only then can the good thing be worth the price. Failure to attract more people's attention is undoubtedly equivalent to losing the market.
In the United States, Yang Dongxu obviously does not have the same connections in China. He did not even have the connections that a wealthy family assisted Haina when he first developed in Hong Kong. This is the root cause of Haina's failure in expanding overseas markets.
So looking back now, when he was expanding overseas markets, he had a headache and had a meeting with Luo Wenhua and several people to discuss, how ridiculous it was to send someone from China to discuss.
Some people who may be capable at home may not adapt to the local environment when sent abroad, and this has been proven to be the case. And it’s not just the company’s management who is acclimated, but many artists are also acclimated. Their originally ambitious passion has now been beaten to pieces by reality.
Faced with this situation, Yang Dongxu obviously didn't have any good solutions at the beginning. At the same time, because of the Asian financial crisis last year, he really didn't have the energy to solve this matter, so he could only postpone it until now.
After coming to Los Angeles, Yang Dongxu did not go to the Haina branch company, nor did he work with several major record companies. Instead, he took a night's rest first, and then treated an old British man to a high-end French restaurant for dinner the next day.
José Blade, a very traditional old British man, short in height, fat with a big belly, wearing a black bowler hat, a black windbreaker and shiny black leather shoes, the second-largest man in the United States appears in front of him. The little old man in the modern and prosperous city is like the old traditionalist who came out of the foggy London.
Faced with this little old man, Yang Dongxu showed great kindness and took the initiative to greet him at the door of the restaurant. But the person didn't respond to the extended hand. Instead, he took off his black hat and put it on his chest. I bent down.
You can't say that others look down on you, because for traditional British people, this kind of courtesy is considered a great respect for the other party. So it can only be explained that the culture is different. If you are embarrassed, just embarrass yourself. You can't blame others.
Because of the awkwardness when they first met, Yang Dongxu didn't know what to talk about for a while, so the two of them walked into the restaurant in silence.
Yang Dongxu occasionally used the corner of his eyes to observe this little old British man whose whole body exuded a stiff and old aura, but the other party was actually observing him.
To be honest, when someone found a connection and told him that a Chinese record company wanted to cooperate with Baina, Joss refused without thinking.
As the head of EMI's U.S. division, although the squeeze from major record companies has been miserable in recent years, EMI is definitely doing much better than this Chinese company.
Especially after she learned a little about the development of this Chinese record company in the United States, he felt that it was an insult to him that the other party wanted to cooperate with him. How can an elephant cooperate with a sick cat?
But when the other party's boss forwarded an email to him through his connections, he hesitated. As a traditional Englishman, the biggest reason why he came to work in the noisy Los Angeles was not the attractive salary.
He was born in a wealthy family since he was a child. His grandfather and father were both nobles and he had always lived a good life. He came to the United States to work and actively expanded various contacts in order to promote British music.
Although he has achieved some achievements over the years, it is obviously not good enough. EMI was originally one of the three major record companies in the world.
But in recent years, it has been surpassed by Universal and Warner. Forget about Universal and Warner. Originally, they were a giant, and they were always ahead of EMI. However, Sony, which came from behind, developed rapidly and occupied the third position, pushing EMI to fourth place. This is undoubtedly unacceptable to Jos.
Even if the company headquarters is very positive about his work in the United States, EMI's annual market share and revenue in the United States are also steadily increasing, but the opponent's improvement speed is undoubtedly faster. Even though EMI has been developing in a good direction, the distance between it and its competitors has not shortened, but has continued to increase.
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