Half a month later, Fu Decai's negotiations with the four major record companies entered the detailed discussion stage. However, the online copyright of the songs was already in hand, so the Yiting website was officially launched.
In order to make Yiting Music and MP3 an instant hit, Yang Dongxu can be said to have spent a lot of money this time. He directly offered $10 million over three years and hired the now-hot celebrity Jordan to endorse him.
This endorsement fee is definitely the highest price in this era. After all, Jordan is a sports star. He mainly endorses sports brands such as jerseys and sneakers. For electronic products, even Motorola mobile phones, he hires movie stars rather than sports stars.
But Yang Dongxu felt that the endorsement fee seemed high, but it was not a loss at all. First of all, everyone thought that he paid this high price because he was interested in Jordan, who would return to the basketball court and win the championship this year. After all, after all the hard work, Jordan performed well last year, and this year he has a high demand for winning the championship.
So I'm ready to bet that Jordan can win the championship in the 1996 season and perform well in the next few years. But only Yang Dongxu knew it in his heart. He is not betting on Jordan to win the championship this year, but he knows very well that the great Jordan, who came back after retiring from basketball due to his father's murder, will not only win the championship this year, but also win three consecutive championships again.
So even if he performed well after returning from the 1995 season, Jordan's annual salary this year was only 4 million. But he still directly fired the exorbitant endorsement fee of 10 million for three years and hired a sports star to endorse electronic products and websites.
Therefore, after the contract was announced, everyone felt that the foreign company Dongxu Technology was crazy and unreasonable. You must know that Jordan is 33 this year. Even if his performance has been good since he came back, it is certain that he will decline as usual in the next two years. After all, you can't expect a 33-year-old man to break out of his peak form in his twenties. .
It has been criticized by major newspapers and TV stations, but what Yang Dongxu wants is this effect. If it doesn't cause a sensation, how can you make headlines?
At this time, it doesn't matter whether you praise him for being brave or criticize him for being a lunatic. In short, the exposure rates of MP3 and Yiting websites have stabilized this time. And with the three consecutive championships since the beginning of this season, he basically doesn't have to worry about the sales of Yiting Music and MP3.
The endorsement contract was not negotiated with Jordan, but with his agent. Because it was a high-priced endorsement, there were not many changes in the negotiations. After all, the agent could also get a commission from the endorsement, so he couldn't let it go if he finally encountered such a big deal. So it only took two days from contact to signing.
Then Yang Dongxu found a decent advertising company to shoot a few promotional covers for Jordan. When the other party has time to play, he can do promotions with the team.
Of course, there is also a rule that when taking a short break from playing on the field, Jordan needs to wear the MP3 player next to him and place it in a prominent position. He can listen to it or not just keep it with him to increase the exposure of some products.
Neither his agent nor Jordan had any objections to such loose requirements, so on the third day after the two parties signed the agreement, Jordan, who had no games, simply went into the studio to take pictures.
On August 8, Tunghsu Technology opened its first direct MP3 store in Manehattan. Jordan, as the brand spokesperson, attended the store opening ceremony. In addition to Jordan, Chinese female star Maggie Cheung and some business partners attended the store opening ceremony.
After much deliberation, Yang Dongxu chose Maggie Cheung as the female spokesperson for MP3 instead of anyone else. Compared with other female stars under the banner, Maggie Cheung, who has won international awards, is somewhat famous.
And in terms of future development, Maggie Cheung's international status is higher than other female stars. Moreover, this elegant oriental woman has outstanding features and is very representative. At least in the eyes of Westerners, she is a beauty, instead of thinking that the strange-looking oriental women represent oriental beauty.
And anyway, no matter which Chinese female celebrity you find, she will always accompany you here in the United States. So Yang Dongxu chose Maggie Cheung, who was relatively more promising.
As the world's financial center, there are undoubtedly many wealthy people in Manhattan, coupled with the previous controversy over tens of millions of endorsement fees. Before the store opening ceremony even started, there were already many people watching.
Regardless of whether these people came to see Jordan or were really interested in MP3 players, the scene was very lively and made people feel comfortable.
After the store opening ceremony, Jordan conducted an on-site autograph signing. The discounted opening price of US$800 made many onlookers hesitate.
But Jordan's influence is undoubtedly huge, especially when he has headphones on his ears and a silver-gray MP3 player in front of him. His natural black music cells follow the rhythm of the music in the headphones. Many people hesitated before entering the store to experience it first under the guidance of enthusiastic sales staff.
This experience instantly made many people fall in love with this little guy. In addition, if there is any quality problem, it will be returned within one week, and if there is any non-human problem, it will be reported for repair within six months.
Many people bought one and registered their information on the spot to register an account for Yiting Music, and apparently downloaded 20 songs. Although the compact shape still feels bulky to Yang Dongxu, in the eyes of modern people, it is so cool that it can be put into the pocket at will.
So after a period of hesitation, the originally awkward sales scene instantly became heated, and a long queue formed directly from the store to the outside. The five counters in the store were on sale at the same time and demand still exceeded supply.
"Successful!" Ye Rongrong, who had been nervous looking at the hot sales scene in front of her, could no longer hide the excited smile on her face.
You must know that although Dongxu Technology's VCD has long been out of the world, Dongxu Technology has never opened a direct store in a foreign country. All direct-operated stores are basically in China, with a few in Hong Kong at most. All overseas sales are through agents.
"Successful." Yang Dongxu smiled and nodded.
Although I am very optimistic about MP3, I also understand the sensation that such an epoch-making product will cause. But to be honest, just now, when everyone was hesitating and just looking at Jordan instead of entering the store, his heart started to grow.
However, this anxiety only lasted for a moment, and was instantly filled with the bustling scene of customers pouring into the store.
With a good start, the end result of the day will naturally be surprising. In addition to the 121 MP3 players sold in the morning due to Jordan's autograph signing, another 85 units were sold in the afternoon until the store closed at night.
A total of 206 units were sold in one day, with total sales reaching US$164,800 each. Although this sales volume is not as crazy as the sales of Motorola's new mobile phones, it still makes Yang Dongxu very satisfied.
After all, this is just the sales of a physical store in the United States, not the total sales of MP3s. According to the latest data compiled yesterday.
The total sales data of MP3 through Millennium Supermarket's physical stores, Hong Kong physical stores and agents, as well as Korean agents and Japanese agents, except for the pre-cooling sales of less than 100,000 on the first day, the sales of every day thereafter The sales have reached 300,000, and the daily sales are still rising steadily.
The total sales so far have reached an astonishing US$5.65 million. You must know that this is only half a month's sales. This month's sales are likely to exceed US$10 million.
Although sales in China and nearby countries are so hot, it is directly related to the influence of Haina's stars. But this also proves that the MP3 market is really starting to boom. It is basically no problem to achieve sales of 100 million US dollars today.
So he hosted a small celebration party in the evening and invited all the clerks and Maggie Cheung and others who did not go back. The big celebration will be carefully prepared with the company employees after returning to China.
"Hey, Jim, is this the new Walkman that just came out?" Students in a university had just finished school. Several male classmates wearing basketball uniforms walked towards the school's basketball court. A black classmate was holding a silver player in his hand. The gray MP3 player put the headphones into his ears very ostentatiously, which attracted the attention of the white classmates next to him.
"NO, NO, NO...this little thing is not one of those cheap tape recorders. It is called MP3 and you can listen to songs without putting a tape in it. If you don't want to listen to the songs, you can download other songs from the Internet at will, and He also has a radio function.”
The black student put an earphone into his classmate's ear with a proud look on his face. My hands were playing with the MP3 player, switching songs, turning off the song function, turning on the radio, and started searching for signals.
"It's so cool. Is this the latest product from Apple or Motorola? I want to buy one." After listening for a while, the eyes of the white classmate looking at the MP3 player became intense.
"No, no, no, this is a product of a Chinese company." The black student kept shaking his head.
"China? That country that still uses manpower to farm the land, are you sure?" The white classmate looked surprised.
"That should be correct." The black student was a little unsure, "I see that the manufacturer on the product manual is Chinese."
"A product from China?" The white student, who had originally had fiery eyes, began to look hesitant, "How much does this thing cost?"
"800 dollars."
"Oh, NO, why are the products produced in a peasant country so expensive? I can even buy a mobile phone." The eyes of the white students began to look disgusting.
"It may be a little more expensive, but it's really good. And this price is the opening discount price. It is said that their price will return to US$900 in two days."
"Oh Shet, this company must be crazy. How can anyone buy it for $900? Jim, I advise you to return it as soon as possible. This thing may break in a few days."
"Impossible." The black classmate looked at the MP3 player in his hand and hesitated for a moment, then shook his head: "Probably not. When you purchased it, it clearly stated that you would be able to return it within a week and have a one-year warranty. And this is mine. The quality of the products endorsed by the idol Mr. Michael Jordan should be guaranteed.”
"Jordan? The quality of the sports products he endorses is indeed good." Since they like playing basketball, they all know about Jordan, so the white students' faces became hesitant when they heard that Jordan was the endorser.
He is currently wearing Jordan's No. 23 jersey, and the sneakers he is wearing are also endorsed by Jordan. Although the price is indeed a bit more expensive, they feel really good when worn.
