Zhou Ya's assistant opened the handbag in her hand and took out an MP3 player with an apricot red body that looked very stylish but not too exaggerated.
Dom's eyes lit up when he saw the MP3, and he reached out and snatched it from his assistant before Yang Dongxu handed it to him. Then he plays with it like a child getting a favorite toy.
After playing with it for a few minutes without reading the manual, Dom understood the functions of this MP3. Then I took the data cable and eagerly imported the songs from the computer into it.
Dom's laptop is the latest model, so the component connecting the data cable is the USB interface currently agreed by Microsoft and several other major computer manufacturers. The current MP3 transmission cable is equipped with exactly this. The overall design of the data cable is the same as that of later mobile phone chargers.
When you put the plug on, it becomes the charger, and when you unplug it, it turns out to be a USB data cable. Such a simple and clever design made Dom admire the genius of the manufacturer.
As everyone knows, apart from the manufacturer’s brilliance, the current patent for this USB interface is actually not owned by Microsoft and Great Computer Company, but belongs to Dongxu Technology.
While other computer manufacturers are still unifying this port, Dongxu Technology has reached technological maturity one step ahead and can directly enter the market for use. The data transfer rate is more than ten times that of other computer hardware manufacturers.
So unknowingly, Dongxu Technology obtained the patent and ownership of this seemingly inconspicuous little port in an inconspicuous way. Although the patent fee is very low, it has become Dongxu Technology's first step into the world.
After downloading the song, exiting the download and opening the MP3 playlist, Dom danced happily when the music started playing: "Oh, God, it's amazing, it's amazing. It's simply an epoch-making product, BOSS, what is this, where can I buy it?" arrive?"
For an IT nerd, there is nothing more exciting for them to see electronic products that break the rules. A small MP3 instantly conquered Dom, a lover of electronic products.
"No need to buy it, this is yours." Listening to the sound quality played by the MP3 is no different from that played by the computer. Even though he had done experiments at Dongxu Technology, Yang Dongxu felt a little relieved when it was confirmed again. Take a breath.
"Oh, BOSS, you are greater than God. I love this little baby so much." Dom almost rushed forward and kissed Yang Dongxu.
"It also has a radio function. You can read the manual and try it out. Also, its storage hard drive can only store about 20 songs, and each song cannot last more than 4 minutes, otherwise the storage quantity will be reduced." See Looking at the excited Dom, Yang Dongxu seems to have seen the popularity of MP3 after it was launched.
"And the radio function is great, 20 songs? This is also a great product." Dom continued to admire, although the storage capacity of 20 songs will be a scum in future generations, but in current electronic products Under the hardware conditions, as Dom said, it is definitely an epoch-making product.
"Okay, you can study this slowly later. Let me discuss it now. If this music website that can provide listening and downloading songs is launched, what preparations need to be made?" Yang Dongxu put the power bank and power bank in the assistant's hand. The bag of other small things was placed in front of Dom, and he knocked on the table to draw his attention.
"The website basically has no problems. I have tested it on a small scale before, and all loopholes and problematic areas have been corrected. As long as you rent a good server, you can go online immediately. But our song reserve is a problem. There's nothing wrong with a small-scale test. But if it goes online, we don't own the copyright to any of these songs." Dom reminded him reluctantly putting down the MP3 player in his hand.
Different from domestic music websites, as long as there are existing songs in the world, you can upload them online at will. Even if someone seriously pursues or even files a lawsuit regarding copyright, it will still be delayed for a long time.
But it is different in foreign countries, where the copyright protection laws are very complete. If there is infringement here, not only will the products be removed from the shelves, but they will also face huge compensation and penalties.
"I will discuss the copyright issue. You just need to tell me what preparations are needed to go online." Yang Dongxu said with confidence.
Not to mention that the four major record companies now want to rope him in to squeeze the living space of the small record companies that keep popping up. Once MP3 becomes popular, the dividends from downloading songs online will not be easily given up by record companies. Therefore, Yang Dongxu is confident to negotiate in this regard.
"Recording and publicity issues are the key." Dom's face became serious: "Although there are direct recordings now, the recording time of each song is equivalent to the singing time of the song, so a song is at least a few minutes long. Time, it takes a lot of time to input 24 hours a day, which is a huge workload.
Publicity is related to the number of clicks on the website, although currently no product can pose a threat to us. But the technical threshold for building this website is not too high. So we have to be ready to hit the ground running and then distance ourselves in an instant. Let the guys who want to come in feel the pressure. "
"We can see if we can find other people to help with the input. Let's talk about the publicity issue first." Yang Dongxu nodded and couldn't help but look at Dom in surprise. Originally, he felt that the other party, a technical geek, wanted to do everything except technology. I almost didn't expect that the other party was fully qualified to be the general manager, and he immediately grasped the key points of the product.
"This can be done in two steps." Dom had obviously made a draft before: "For the first online promotion, we can cooperate with Yahoo and put our web link on Yahoo, or search for some music information. At that time, our ranking can be high. The second is offline promotion. If you have enough money, you can ask celebrities to endorse you, and our webpage can hang photos of the endorsement celebrities to further attract traffic."
Nowadays, website promotion is obviously different from that of later generations. In later generations, when promoting some new software products, network traffic will basically be used, but now offline promotion is obviously more important than online, and even more expensive.
"Yahoo?" Yang Dongxu rubbed his chin with his fingers.
Before coming to the United States, Yang Dongxu had a detailed understanding of the American Internet industry. He learned that although the U.S. Internet industry is much more developed than China's now, it is actually not that good compared to later generations.
Not to mention anything else, whether it is Microsoft, Intel or Cisco, they are still very focused on hardware research and development. Although there is nothing wrong with this, after all, without hardware support, everything else is nonsense, but there are indeed very few network products. Not to mention that games have just started, but the various designs are indeed very crude.
Take today's search engines as an example. Yahoo is the only one in the United States and even the world that can do it. Google has not yet been established, and Yahoo's development is still groping forward, and it has not accurately positioned itself on the search engine, let alone other products.
"Is there anything else?" Yang Dongxu continued to ask after wandering for a moment.
"There is also the issue of payment. When we buy the copyright, we must pay money. Whether it is employee wages, research and development, or publicity expenses, money is needed, so how to make a profit is the problem." Dom looked at Yang Dongxu.
In fact, he planned to ask this question first, but when he saw the MP3, he thought a little more, so he asked it now.
If there is no MP3, Yiting Music website has relatively narrow charging channels. It must charge users according to the number of song downloads. But there is a problem with this fee, that is, current online payment is not as developed as later generations.
It’s okay if users package purchases and remit money. After all, the credit card business in the United States is developing very well now, but if you only sell a song for a few cents or a few cents, this is a problem. Paying once to buy a song can easily make users impatient and lose them.
The emergence of MP3 made Dom think that his boss was planning to bundle and sell them. For example, people who buy MP3 can download as many songs for free, and use the selling price of MP3 to supplement the operating costs of Yiting Music website. But thinking of this, Dom felt a little unwilling.
As a technical otaku with emotional intelligence and understanding of management, he has his own arrogance. He is absolutely easy to listen to music. It is a perfect product. Such a perfect product should not be treated as an add-on to the bundled sales of basic products.
"What do you think?" Yang Dongxu asked instead of answering Dom's question.
"If it is not bundled with this little thing and sold as a benefit, then we can only refer to eBay's operating model." Dom said.
"eBAY! eBay?" Yang Dongxu had a thoughtful look on his face.
Although there are not many Internet products in this era, some giants in later generations have begun to appear. For example, last year, in 1995, Amazon was established, and eBay was also established.
In the future, eBay will definitely not be as good as Amazon, and I don’t know how many streets it will be thrown out of. But in terms of current market share, eBay is actually more powerful than Amazon, otherwise Dom would not directly talk about eBay instead of Amazon.
"You can refer to it, but we still need to have our own characteristics in the theme structure." Yang Dongxu said after pondering.
Dom didn't speak, and looked at the little boss who gave him a lot of surprises on the phone with bright eyes, wanting to hear what other powerful insights he had.
"We can set up a membership system." The corners of Yang Dongxu's mouth turned up into a smile that made Dom look very sinister.
However, this feeling passed away in a flash, and now his main attention was still on the three words "membership system" and waiting for the next chapter.
"YiTing Music still needs to be bundled with MP3, but it is not the kind of bundling that treats YiTing Music as a benefit. It is a mutually beneficial and win-win cooperation.
First of all, people who buy MP3 will get a one-month membership of Yiting Music. That is to say, when purchasing MP3, the sales staff will immediately help the purchasing customer register as a member of Yiting Music.
So easy to listen to music to get the first batch of very high-quality customers. The rights of members are that they can listen to songs for free on the Yiting Music website and have the right to download 20 songs for free. "
