First he arrived in Ningbo, and then Yang Dongxu flew to Shenzhen. Although he didn't want to pay attention to these people because he was angry, business still had to be done, and Ye Rongrong called him, and the mass-produced MP3s were finally offline. So while these foreigners are interested in recording equipment, they can show it off.
To be honest, after seeing MP3 players that were about the same size as lighters in later generations, Yang Dongxu could not find any sense of beauty in the finished MP3 player in front of him.
The boxy one is bigger than a cigarette case, and a charger with a similar size is inconvenient no matter how you look at it. It is incomparable to the MP3 player that can be easily put into your pocket in later generations.
But the MP3 player in front of us is undoubtedly the most advanced thing in the world. Not only can it be used on the radio to listen to the radio, but the download volume of 20 songs is definitely not comparable to that of a cassette tape. Nowadays, CD technology continues to develop, and a CD can be filled with only about 12 songs.
Although this takes up most of the space with the song and video on the CD, the product in front of you is really awesome. When paired with an external battery, the power bank can last for six hours, which is more powerful than a mobile phone. .
What's more important is that the mobile battery can be used repeatedly, and it will run out of power after a day of listening. You can charge it when you go home at night, and you can listen to it by yourself the next day. It's not like a stationary battery, you can only throw it away and buy a new one after use.
Batteries that can be compared with mobile phone batteries are definitely not cheap. In addition, the overall production cost of MP3 has reached more than 300 US dollars. According to the current exchange rate, it is nearly 2,500 yuan. This is just the production cost.
Of course, this is the production price of the highest configuration, and the production cost of lower configurations ranges from US$100 to up to US$300.
But according to Yang Dongxu's idea, if the price is to make at least double the profit, the price of a complete MP3 set will basically start at US$700. After all, you have to exclude employee fees and transportation fees, as well as profits for dealers, etc. .
700 US dollars is nearly 5,000 yuan, and if you scrape it together, you can buy a low-end version of Motorola. This year, Motorola produced the world's first flip phone, which sold for over RMB 40,000 and nearly RMB 50,000 in China.
Although this flip phone is much smaller than the previous big brother, it is still bulky and ugly in Yang Dongxu's eyes. It is crazy that one costs 50,000 yuan, but this is not something anyone can buy if they want to. Compared with this thing, he would rather buy Ericsson, which looks like a later-generation candy bar machine.
However, Nokia suddenly emerged this year, and the emergence of this giant has attracted the attention of the world for more than ten years. It will undoubtedly have a huge impact on the mobile phone market.
Therefore, Motorola also began to pay attention to the importance of low-priced and cost-effective mobile phones, so some time ago it launched a mobile phone with a price of about 6,000, but the nickel battery power was a bit small, and the rest was okay. This is what Yang Dongxu said when he said that the price of an MP3 player is equivalent to that of a mobile phone.
"Let's just go with it. Contact foreign VCD dealers. We will price the top version at US$720. They will decide how much they sell according to different situations. The first batch will mainly produce the top version. We will wait for the second batch of production to discuss the first version. "Despite all kinds of dissatisfaction, Yang Dongxu also knows that this is the only way for now.
"How many units will be rationed in the first batch?" Ye Rongrong breathed a sigh of relief when she heard Yang Dongxu gave a positive answer. To be honest, when the MP3 was actually transformed from the laboratory into a product and saw the finished product, she really couldn't put it down. It felt so amazing.
But this kind of surprise, and the expectation that the product will sell well. I was a little uneasy because of the disgusted look on Yang Dongxu's face just now, but in the end, the result was that it was ready for mass production as expected. As for Yang Dongxu's dissatisfaction, she is not surprised that her boss has always been very demanding.
"Let's get 10,000 units to test the water first."
"Is it too much?" Although I also want to mass-produce it, I think the product will definitely sell well. But the sudden production volume of 10,000 finished products still makes Ye Rongrong feel a little worried.
Even in these years, Dongxu Technology has been conquering the world and even expanding its territory in overseas markets. Foreigners call her one of the most successful businesswomen after China's reform and opening up, but the production cost of this thing is indeed too high.
The launch is 10,000 units, which is a cost squeeze of US$3 million, and if converted into RMB...
"That's all. Our main focus is the overseas market. The price of this thing converted into RMB does sound scary, but there are many rich gringos. A thousand dollars is not a big pressure for them. Just endure the old age Keep using your phone and don’t buy a new phone for the time being.”
Compared to Ye Rongrong's worries, Yang Dongxu obviously knows very well what kind of hot market an epoch-making product will develop. Placing MP3 in overseas markets will be as easy to sell as Apple did in the domestic market.
Of course, for insurance purposes, some advertising is still required. Therefore, some celebrities' endorsement fees must be excluded from the cost, so the profits will be reduced, which makes him a little unhappy.
"By the way, is it okay to upgrade the product?" Yang Dongxu asked.
Since the establishment of Dongxu Technology, Yang Dongxu has wanted to build a brand, so selling things at high prices doesn’t have to be too expensive. For example, in order to stabilize VCD customers, they previously provided free upgrades after sales, which became a trump card for brand building and combating piracy.
In fact, the so-called upgrade does not change many things. Even many parts of the previous VCD did not need to be replaced. It was just to open some blocked functions.
Since it is a high-end MP3 hardware, the quality is definitely no problem. The so-called replacement is actually to expand the capacity of the previously sold MP3 after the mobile hard disk is updated. Otherwise, there are basically no major problems.
If you wait until all hardware needs to be updated, it will be time for a real product update. When the time comes when new products are launched, these old users will not feel trapped. Instead, they feel that Dongxu Technology is very kind and its products can be used for such a long time. Buying electronic products is equivalent to depreciation. Foreigners have long been accustomed to being tortured and are not afraid of this.
"No problem, the hardware is prepared according to your requirements." Ye Rongrong nodded.
Ye Rongrong is undoubtedly very supportive of Yang Dongxu's idea of building his own electronic product brand. No one wants their products to be popular, and international brands are a little excited just thinking about them.
"That's good." Yang Dongxu put the things on the table, "I heard that you signed up for a cram school?"
Compared to the first time when Wu Aibing took Ye Rongrong back to Yanjing to meet her parents, that girl was slightly more capable but still youthful. Ye Rongrong is now an absolute strong woman.
Her long hair is tied behind her head to expose her neck, and her slightly plump figure is wrapped in professional clothes, exuding the charm of a mature woman. Although she is 6 years younger than Wu Aibing, she is only 35 and is not considered older. But these years of dealing with various international businessmen, and the deployment of tens of millions and hundreds of millions of funds at every turn, gave the 35-year-old her the momentum to compete with other more successful men than him.
"The bigger the company gets, if everything goes well after 3 is listed, Dongxu Technology will not have much to be busy with within half a year, and I also need to recharge." Ye Rongrong took a sip of the coffee in her hand and said with a smile.
There are no EMBA business schools now. Although entrepreneurs born in the 1970s are rising, most of them are still struggling. Therefore, it will take a few years for business schools and various diplomas to slowly become popular. Therefore, Ye Rongrong can only enroll in some cram schools to recharge her batteries.
"Where are you going to charge?" Yang Dongxu asked with a smile.
Among the people under him, apart from the researchers in the laboratory, some are constantly learning and doing research. Ye Rongrong, a senior executive from another company, was the first to propose learning how to charge, which made him curious.
"Business management." Ye Rongrong answered affirmatively.
Yang Dongxu nodded silently: "As long as you have a goal, if you find it inconvenient to study at home, you can study abroad when you are done with your busy schedule. Then let my sister arrange a teacher for you."
When people who don't understand mention business management, their first reaction is: isn't it just about managing people? What's there to learn? Wouldn't it be enough to just direct them to work?
This is obviously just a superficial understanding. Although real business management includes managing people, that is, human resource management, this is not all of business management.
Even human resource management, which you think is just about managing people, also includes corporate human resources strategy formulation, employee recruitment and selection, training and development, performance management, salary management, employee flow management, employee relationship management, and employee safety and health. Management, etc.
Therefore, what you need to learn about business management is naturally not as simple as managing people. It includes human resources, projects, funds, technology, market, information, equipment and technology, operations and processes, etc.
As a manager, you don’t have to be proficient in these things, but at least you have to know them. You need to understand what kind of person should be responsible for certain things. It’s not just that you can just put one person in a position and be done with it.
"I think so too. Compared with the management of domestic enterprises, foreign experience is indeed more advanced." Ye Rongrong said with a smile.
"Okay, tell me when to start charging, and I will approve the leave for you. It happens that Huaxiu has stabilized after a while, and I will help manage it at Dongxu Technology. But before you go, take a few days off. Stay with Brother Wu, otherwise once you go abroad he will blame me for driving his wife around." Yang Dongxu joked.
Although he couldn't stand the condescending attitude of foreigners, he was not angry just because he was angry. He also admitted that he was lagging behind other people's developed countries, and he had no objection at all to going abroad if he wanted to learn good things.
"Yes, I will. I miss my son too." Speaking of her son Ye Rongrong, the strong woman's face showed a hint of maternal tenderness.
Because the company has grown so fast in the past few years, neither she nor Wu Aibing has been able to spend more time with her son. What's more important is that Wu Aibing's mother has slowly recovered after her living conditions improved. After having a grandson, she is more energetic and able to help take care of her. Otherwise, their children will have to be given to their parents.
"It's better to spend more time with your children. Although Brother Wu is traveling all over the world for his current job, he can work in Shenzhen unlike before. Why don't you take the old man over and settle here in Shenzhen? It just so happens that we are standing here The education at the forefront of reform and opening up is also good, and the climate in the south is also very suitable for the elderly to come and take care of themselves." Yang Dongxu rubbed his nose awkwardly and said he didn't know. When he said it, he really felt a little sorry for the couple.
"Ai Bing and I both think so. Although we are always on business trips, we can still take care of our family most of the time. But my mother is a little reluctant, saying that she has lived in Yanjing all her life. She always didn’t want to move. She said that if she collapsed and died outside one day, she would not be able to find her way home as she had never traveled far.” Speaking of her mother-in-law Ye Rongrong, she also had a guilty look on her face.
Compared with the average woman who looks after her husband and raises her children, she obviously has her own career ambitions. However, it is her parents who have objections in this regard. They feel that their daughter's heart is too wild and they are afraid of objections from her husband's family.
However, her husband and mother-in-law fully supported her. Wu Aibing loved her and basically supported whatever she wanted to do. The mother-in-law felt that her son was five or six years older than her daughter-in-law, and marrying such a capable daughter-in-law was a sign of great virtue from her ancestors, so she naturally doted on her. It's hard and tiring to take care of my grandson, so there's nothing to complain about.
"You don't have to live there permanently. You can take it over while the children are on vacation or something. Just let the elderly and children adapt to life in the south in advance, and then decide whether to settle down."
Hearing Ye Rongrong talk about his mother-in-law, Yang Dongxu couldn't help but think of his parents. Nowadays, there is a lack of popularity among large courtyard houses. In fact, he wanted his parents to live in Yanjing in advance to adapt to big city life and prepare for their future retirement.
Even if the atmosphere in Yanjing is not good in the future, it would be good to go to Shanghai or simply go to Sanya to live and retire after you get used to it. But this matter is obviously very difficult to handle, just like old man Xuan now prefers to stay in the countryside instead of returning to Yanjing. What you think is good may not be what they like.
