William was very excited, he felt like he had met his soulmate. As a sports shoe brand, it can be said that Nike is already a household name internationally, but in terms of clothing, because it has just started, it is a little less famous than other international big brands.
And when it comes to Nike's entry into the apparel industry, other major international brands, while remaining vigilant and vigilant, are also constantly making stumbling blocks behind closed doors. This has led to Nike's increasing investment in clothing in recent years, but with little results.
Now several of Nike's shareholders have begun to question whether it is right to enter the clothing industry, but William knows that if you want to become an international giant, it is obviously not enough for Nike to just make shoes, even if you make shoes the number one market in the world. Just that big.
But entering the clothing industry is different. You can not only make men's clothing, but also women's clothing, and even children's clothing. Once the clothing industry is established, you can make socks, bags,... In short, there is so much you can do.
Just sitting alone in the sports shoe market is tantamount to chronic suicide. Therefore, when many businessmen in the world, especially European and American businessmen, looked down upon China, William, who could not find any good methods or inspiration in other countries, personally led a team to China.
As soon as he entered the exhibition booth of Zhang Chamber of Commerce, he was instantly attracted by the dazzling array of small commodities. Most people who look at small products may only think of them as accessories worn on the wrists and ankles. But in William's opinion, this can be used on clothes.
No matter how cheap the raw materials are for handicrafts, as long as they are made into good finished products, they will instantly add a lot of artistic value, making them the first choice for accessories that can be worn on clothes.
At the same time, he had no interest in cloth at first. After all, he had seen the best textiles in the world and did not think he would make any novel discoveries in this regard in China. But when he saw the silk, he completely abandoned this idea.
No matter the feel, the color, or the fairy-like effect after making the finished product. William seemed to see a beautiful princess and a noble prince.
In short, the value of using silk to make Nike's flagship products in clothing, and even the highest level of luxury goods, couldn't be more appropriate. This is simply God’s hope for Nike.
But what William didn't expect was that he was very happy with one surprise, and two surprises already made him ecstatic. Who would have thought there were three third surprises waiting.
And this third surprise made him even more overjoyed. It felt like the glimmer of hope for Nike's development in clothing that he saw when he encountered silk instantly turned into an open door.
Great, from a foreign dog!
With such a design paired with noble silk, William believes that Nike's clothing strategy, which has always been tepid, has become an instant hit. And if these designs can appear on the Paris fashion show, they will definitely cause a sensation all over the world.
Watching the two 'female designers' cutting the cloth and starting to sew quickly, Wei Li began to pace back and forth impatiently. Hurry up, hurry up, he can no longer hold back the desire in his heart.
Finally he saw the finished product that made his eyes shine. William kept wandering around the display window containing toys like a child. He wanted to reach out for any toy, but he was a little hesitant for fear of getting the toy dirty.
Suddenly a hand reached out and took the black, shiny but extremely dark suit in his hand. William's eyes suddenly bulged and he was about to speak when he saw the young face that surprised him.
Picking up the suit, Yang Dongxu waved his hand and asked the male model who was still standing there in a daze to come over. The two female tailors just made the clothes according to his size.
When William felt that the suit should be framed and used as a collection, Yang Dongxu let the male model wear the suit directly with a look of pain hanging in the Nike headquarters building.
A model is a model, and there is nothing to say about her figure. In the eyes of Westerners and Easterners alike, silk carries a mysterious nobility.
So when a suit made of silk is put on a model who is originally a clothes rack, the effect is natural. Even the onlookers who didn’t know much about clothing felt that the male model looked much more handsome in this outfit than before.
Just when everyone was marveling at how handsome the suit turned out to be, Yang Dongxu frowned and seemed a little dissatisfied: "The shoulders should be fixed with hard objects, and the waist should be tightened by an inch and a half, so that it can be more slim and set off the temperament." .”
"Very good, already very good. It's simply a masterpiece of God." Yang Dongxu's words were spoken in English, so it was naturally William who responded to him.
"It seems that you are very satisfied with the design and the silk." Yang Dongxu said with a smile.
"Satisfied, very satisfied. This is simply God's guidance." Looking at the suit on the model, William's eyes lit up. He felt that Nike already had a magic weapon to compete in the clothing industry.
"Then let's talk about the characteristics of silk now. It's comfortable to wear, and its silkiness is definitely the lowest among fiber materials. It absorbs and releases moisture very well and can retain a certain amount of moisture for the skin.
It can absorb sound, dust and flame retardant. You can experiment with this yourself later. Then there is UV resistance, which you can also experiment on your own. The last one is because it is a natural fibrin molecule that contains 18 kinds of amino acids needed by the human body and has certain health care effects. "
"Is this really a masterpiece of God?" William kept sighing after hearing Yang Dongxu detail the many benefits of silk. However, while he is obsessed with silk clothing, William's eyes still remain clear.
Obviously he is very satisfied with silk, and he is even more satisfied with silk ready-made clothes. But as a businessman and a sane adult, I can be ecstatic about something I like, but I will never become completely crazy and let others slaughter me because of it.
"Of course, in addition to these benefits, it also has certain disadvantages. For example, because it is silk fibroin, it will fade when exposed to sunlight for a long time, and because it can maintain humidity, it is easy to wash, and it is not strong enough and cannot keep you warm. , and prone to wrinkles." Yang Dongxu said, picking up the silk next to him and folding it in half to demonstrate to William.
"This is not good news." William frowned.
It doesn’t matter if it’s about keeping warm. If you can afford Nike, do you care about keeping warm? If you want to keep warm, you should buy a down jacket instead of a suit.
Wrinkles are easy to deal with, the most you need is to iron them more. As for absorbing the body, it's easy to do. Just add a layer of lining to the suit. But fading is a big problem.
"The most serious of these problems is fading, but there are several other solutions to this problem. Although it cannot be completely solved, the practicality can be greatly increased. There is also a once-and-for-all solution, which is to use daily methods to modify silk, but Fighting silk like this has a bit of an impact."
"Can you tell me how to do it?"
"We can talk about this later. In fact, I think the disadvantage of fading may not necessarily be an advantage." Yang Dongxu smiled. Silk has been fading since ancient times, and it is impossible for ancient people to wear faded silk clothes several times before they fade. Just throw it away. Our ancestors have summed up a lot of experience in this regard.
Although it cannot completely solve the problem of silk fading, it can greatly improve the delay of silk fading and greatly increase the practicality of silk.
"Oh..." William glanced at Yang Dongxu thoughtfully.
At first he thought this young man was a genius in fashion design, but now it seemed that the young and shameless face in front of him seemed to be as shrewd as him.
"What you need for a luxury product is its nobility and rarity. If you buy clothes that are wear-resistant, non-fading, and strong. In fact, imitations are better than genuine products in terms of durability, aren't they?" Yang Dongxu said with a smile.
As a person who has traveled through time from later generations, and a man who tirelessly reads international news newspapers, understands the business market, and researches major brands every day.
Yang Dongxu doesn’t say that he has completely figured out the marketing routine of luxury goods, but he has definitely seen it deeply. And in later generations, there was a lot of news about the quality problems of luxury goods.
For example, a woman buys a Cartier watch with a leather strap. As a result, the strap broke after I wore it every day for a short period of time after I bought it. So I went to the brand store where I bought the watch to have them repaired, and also complained about their poor quality.
At that time, the store manager of the brand store said: "Don't buy luxury goods if you don't have money. Luxury goods are not something you should have in your hands every day."
This sentence is very infuriating, and it feels like the store manager is deceiving consumers. But the real fact is that although the store manager's words don't sound good, his meaning is correct.
That is, luxury goods are not suitable for wearing every day. If you have to wear them, you must take good care of them. If you worry about the cost of maintenance after buying it, then you'd better not buy luxury goods. Buying a replica can show off the quality without maintenance.
"What are the ways you mentioned to maintain it? To solve customers' concerns about clothes fading within a certain period of time?" William stared at Yang Dongxu with twinkling eyes.
"This is completely possible, as long as the customer doesn't let any damage occur on the clothes. And when selling this type of clothes, it can be specially marked, and the customer can decide whether to buy it or not.
However, because it is absolutely natural, its price must be much higher. It is at least 50% more expensive than those modified silk suits that do not fade. "
"No, no, no..." William kept shaking his head after hearing Yang Dongxu's words: "I think at least twice the starting point can be worthy of its magical effect."
"It seems that I still have a lot to learn from you in terms of business." Yang Dongxu was stunned for a moment and extended his hand to William.
"Young people are sometimes kinder in doing things, which is a good thing." William stretched out his hand.
The two of them held each other's hands and burst into laughter. The people watching next to him were confused and looked at the two people as if they were looking at two fools.
The movement here attracted the attention of many people in the distance, especially after they discovered that the person laughing turned out to be William. Many foreign businessmen who were also in the manufacturing industry couldn't help but came over out of curiosity.
Such actions by foreign businessmen instantly attracted more people, making the manufacturing exhibition stand originally located in a remote place instantly become the busiest place in the venue.
This made the organizer stunned for a moment and quickly sent additional security guards to calm the crowd to avoid congestion and accidents.
"Why is this kid always looking for trouble?" A leader standing on the second floor frowned when he saw Yang Dongxu laughing with the foreigners in the crowd.
