Although I was shocked by the luxury of the renovated store, it was still within the tolerance range. But there were hundreds or even thousands of clothes in the store, which made her unable to calm down.
She believed that someone would spend a month or even a year's savings to buy a piece of expensive gold and silver jewelry. After all, wherever the price of gold or jade is, its own value is not low.
Spending a month or even a year's savings on just one piece of clothing was a bit beyond her scope of cognition.
"It's not expensive, not expensive at all. I still think it's cheap." Yang Dongxu said.
This price is amazing. Compared with later brand stores, this price can be said to be affordable. Because the quality of these clothes is really high, after excluding the cost of purchasing the goods, plus the value of the store itself and staff expenses, setting this price is really conscientious.
This is the promotional price for the opening of the new store. It will take a while for this price to be raised by at least 50% before it can reach the lowest standard of pricing that Yang Dongxu wants.
But I can't say this now, otherwise my sister and Zhuo Qing'er will be even more uneasy, feeling like they have opened a shady store. After all, they have not been tortured by the various arrogant standards of the rich in later generations. They have no idea what the rich want and why some people only buy expensive ones and not sell the right ones.
But he believes that it won't take too long for his sister and Zhuo Qing'er's values to be fundamentally changed, and they will understand the difference between branded clothing and ordinary clothing, and the class gap between luxury goods and famous brands. However, this kind of change needs to be done slowly, and they need to adapt and change slowly. Taking it out all at once will scare them.
"Can it be sold at such an expensive price?" Hong Ying asked worriedly.
She is not just a cashier at Millennium Supermarket, because she wants to learn more, and Yang Dongxu's existence makes any accounts at Millennium Supermarket open to her.
So Hongying knows that if you run a store, you will lose money if you don't open it. Even if you own the house and don't need to pay rent, you still have to pay the employees' wages, right?
"Don't worry, it's no problem, absolutely no problem. You have to be calm when doing business, and these clothes can be returned even if they can't be sold. Even if you really lose money, you won't be able to save much money." Yang Dongxu said hurriedly.
In addition to returning the goods or not, the round-trip transportation costs alone are not low. After all, Hong Kong is not close to Yanjing, but he took the initiative to ignore these.
"Why don't you give it a try like this first?" Hongying said after struggling for a while. This sentence was not meant for Yang Dongxu, but for Zhuo Qing'er.
I decided to give it a try at this price, mainly because these clothes are so beautiful. In addition, after buying gifts for the past two years, she also knows the price of some high-end items, so although she feels that this is not low, it does not seem impossible to sell it.
"Then let's give it a try first." Zhuo Qing'er nodded. Although she had never suffered much since she was a child, her family could only be considered a small fortune. However, she had been exposed to people in society, and even worked after graduation. a period of time. So even though I was shocked by the price, I quickly adjusted myself.
Is there any store that thinks their products are expensive? The only truth is that it is sold cheaply. Her attitude just now was a bit inappropriate and she needs to adjust it in time.
"It's okay. I'll go back first. You guys should take a look at these materials first. At the beginning, you should study more and do less." Yang Dongxu took out a large stack of materials.
This information is mainly about the introduction of clothing store brand clothes, as well as detailed descriptions of each style, as well as some information about other brands of clothing, the latest trends, and of course a thick stack of magazines about clothing.
These are all things that you must understand if you want to run a brand clothing store well. As long as you know these things and understand the difference between the brand and the public, luxury goods and ordinary famous brands, and where they are, you can establish it more clearly. The business philosophy of this store is good, and at the same time it brings customers a different consumption experience.
"Can it really be sold?" Seeing her brother leave, Hong Ying couldn't help but become anxious again. The confidence built up by courage is obviously only an occasional burst and cannot last long.
"Let's give it a try. Leave the affairs in the store to Sister Li and the others first. Let's figure these things out first." Zhuo Qing'er frowned when looking at so many materials and magazines. Studying and reading were such things. It has never been what she was good at, even if she was admitted to high school.
"Well, let's read the book first." Hong Ying nodded heavily, then looked at the clothes around and whispered, "Sister Qing'er, these clothes are so beautiful, do you think we can wear them?"
"The whole store belongs to you, do you think you can wear it?" Zhuo Qing'er said a little funny.
"Isn't this too expensive? Don't you feel a little unsure?" Hong Ying stuck out her tongue.
In fact, the prices of the clothes and shoes that Yang Dongxu brings back every year are no worse than those in the store, or even better, but he said the prices are not high. Being comfortable and wearing something after seeing the price are completely different things.
"Then let's work hard together to run this store well. When we make money and can afford to buy these clothes, we may have the confidence."
"Yeah, I feel the same way. My previous salary was pretty good, but one month's salary is not enough to buy a pair of pants here. It feels so unrealistic." Hong Ying kept nodding like a chicken pecking at rice.
Then...then the two people were wandering around in the store.
It is natural for women to love shopping in clothing stores, especially clothing stores that are full of beautiful clothes, even if they cannot afford to buy them, it is still good to have a look. Even if this store is my own...
In the evening, Hongying was picked up from the store and brought back to the courtyard by Du Fei, her face a little tangled.
"Have you encountered any problems?" Yang Dongxu asked after seeing his sister's appearance.
"Not a single piece of clothing was sold." Hong Ying said very disappointed.
"No guests?"
"No, there are a lot of people looking at it, and there are also many people who want to sell it, but... they just can't seem to afford it..." Hongying began to wonder whether the price was set too high.
"I can't afford it just because I don't like it enough. Take your time." Yang Dongxu served a bowl of soup to his sister.
"Isn't it because I can't afford it because I don't have enough money?" Hong Ying looked at her brother with a cute expression.
"This..." Yang Dongxu scratched his head and didn't know how to explain it for a while.
I have not experienced those people in future generations who would rather cry in a BMW than laugh on the back of a bicycle. It’s hard to understand how crazy someone who can eat instant noodles for a month for a bag, a piece of clothing, or even rent out his body for a luxury item is.
"Take your time, there is no store where everything will be a big seller. If that's the case, wouldn't those who sell clothes have sold out early?" Yang Dongxu had to explain forcefully.
"But when every branch of Millennium Supermarket opens, everything sells like crazy?"
"Ahem..." Yang Dongxu choked on the rice in his mouth and almost spat it out, "It's different, it's different. Millennium is a supermarket, and you open a brand store. Give me the food first. After reading your information, you will understand."
"Is that so?" Hong Ying didn't believe it.
From a sales perspective, she felt that the flashy brand stores her brother talked about were not as profitable as opening a supermarket.
"It's really different. It's hard to explain, but you'll understand gradually. The store is open over Houhai, right? I'll go check it out if I have nothing to do in the past two days. It happens to be the season change and I have a few clothes to sell." Aunt Ran Feifei saw Hong Ying's slightly troubled look and said.
"Really?" Hongying's eyes lit up when she heard someone wanted to buy clothes from her store. Then she thought of the price of the clothes in her store and started to back off: "It's better not to give it up. Those clothes are so expensive."
"How can anyone talk about the items in their own store like this? Besides, don't you know the prices of the items you usually wear?"
"What's the price? I don't think I've seen these brands in Yanjing. Aren't they very common?" Hongying looked at herself.
Although she usually goes shopping with Ran Feifei to buy some things, Zhou Ya did buy more clothes. Every time Zhou Ya comes back, she brings a bunch of gifts from abroad, among which clothes are the mainstream.
"Let's not talk about it for now. Listen to Xu Zi. You should read the information he gave you first. If I have nothing to do tomorrow, I will go to your store and give you some advice." Ran Feifei didn't tell you these things. She was really afraid that after she revealed the price, Hongying would not dare to wear these clothes.
After all, although Hongying has been in Yanjing for a long time, her level of contact is much lower. Unlike when she took charge of the Yang Family Banquet, there were too many people eating thousands or even tens of thousands of people at a meal. She had seen the hardships of ordinary vendors, and she had also seen the wealthy people who spent hundreds of thousands at a banquet without blinking an eye. . She was surprised at first and couldn't understand it, but she got used to it after seeing it more often.
"Yeah, okay." Hong Ying nodded happily when she heard that her aunt was giving instructions to the store. Her aunt was very powerful and could manage such a large Yang family banquet in an orderly manner. After she was happy, she was a little worried and said, "Go and have a look. Just don’t buy clothes, they’re really expensive.”
"Okay, okay, I understand." Ran Feifei was a little dumbfounded by Hong Ying's appearance.
Especially when Hongying felt that her aunt had asked her to give her some advice as a thank you, but the clothes in the store were really expensive, and she was reluctant to give them away. Ran Feifei glared at Yang Dongxu fiercely.
Others don't know that she knows Yang Dongxu's family background. She is so rich but her family lives in such poverty.
All right! This wave of resentment came for no reason. She now earns more money in a month than her family earns in a year. This is because her family is also a wealthy family, otherwise the gap would be even greater.
However, she also has the same concept of family as Yang Dongxu. She will care about gifts, but not everything is taken care of. Although he is very wealthy, his family members cannot just eat and wait to die and become parasitic moths on his body. Not only is this irresponsible to oneself, but it is also irresponsible to the family members.
