Rejecting intermediaries, he finally chose to be an intermediary. After seeing Li Ji's attitude, he was ready to continue investing, and even encouraged him to become bigger and stronger. Yang Dongxu had his own considerations.
The first reason is that there is nothing to be pretentious about. This industry is indeed very profitable. How can you do business if you don’t make money?
The second reason is that Yang Dongxu also wants to give it a try. This attempt is not to try the intermediary industry, but to try to influence an industry and regulate the industry with correct rules.
The reason why I want to try this is because Yang Dongxu has figured out some new ideas these days and feels that he has improved a lot.
For example, regarding a very cliched story from later generations, he suddenly found that he had a new understanding from an unfamiliar perspective.
The story of later generations commenting on the Chinese people’s tendency to follow trends on the Internet goes like this:
A person opened a gas station on the roadside and it was very profitable. When others saw how profitable it was, they opened a gas station next to it. Another person saw that the first two people had made money, and then he opened a store next to it. In this way, a road gradually became filled with gas stations, and the industry that originally made money was sucked into the northwest.
In foreign countries, one person opened a gas station on the roadside and it was very profitable. When others saw that it was making money, they opened a supermarket next to it. Another person saw that the first two were making money, so he opened a restaurant next to it. In this way, a very prosperous area appeared on the roadside.
When I read this story in the past, Yang Dongxu also despised it wholeheartedly. He felt that Chinese people like to follow the trend too much. They are jealous when they see others making money, so they swarm in and ruin the industry. Everyone is happy when they have nothing to eat.
But now I look at this matter from a different perspective and have a different understanding.
Why do everyone in China open gas stations when they see how much money they can make by opening a gas station? When you see other people opening gas stations abroad to make money, some people think about opening a supermarket next to them, and some people think about opening a restaurant next to them?
Are foreigners smarter than Chinese people? Since people are smart, why did China rise so quickly after being the leader for thousands of years? After a century of humiliation?
So it’s not that foreigners are smarter than Chinese people at all, but that the environment is different. This environment does not mean that foreigners are more advanced and domestic people are lower, but that business competitors are different.
The United States has monopoly laws, and so does China. Everyone knows the dangers of monopoly, but why do we see in the news from time to time which company in the United States has a monopoly and is forced to break up, but there is no such phenomenon in China?
Putting aside the environmental and institutional reasons, we have a different idea when we look at this story.
You can make money by opening a gas station at a foreigner's house, but if you open a gas station next to it, you won't necessarily make money. Companies that can afford to open a gas station will directly crush you, a follower of the trend. So he could only find another way to open a supermarket.
The supermarket is open. If there are still people opening a supermarket nearby, I'm sorry to squeeze you out. So the other person can only open a restaurant to avoid conflicts of interest, and then there will be a prosperous scene.
Why is the intermediary market so chaotic?
To put it bluntly, everyone is rushing to rush in, not to mention the good and the bad. There is no unified standard, and there is no benchmark to carry the flag. That’s why the market is so chaotic, and the reputation of an industry that is obviously profitable has been ruined.
This is not just the case with intermediaries, but also with many industries in the country. Everyone is interested in making money, and as a result, a good industry is left in a mess.
So Yang Dongxu wanted to see if he could run the intermediary industry well if he started to operate the intermediary industry now and became the leader of the industry and formulated rules.
I don’t want to talk about how to regulate the business, but at least let those who follow the trend and want to make a profit and leave know what the rules of the intermediary industry are. If you want to deceive and defraud, make a profit and leave, then I will make you pay. Not even any underwear left.
Such a goal sounds a bit ridiculous, but if you think about it carefully, it may not be impossible.
Because as long as the market is cultivated and the rules are established. Those who want to enter this industry must follow this rule, because if you mess around, it will not only be Yang Dongxu's job, but everyone who works in this industry will be offended.
No one wants someone to reach into their own bowl to get meat to eat, and you not only want the meat in my bowl, but also want to smash my meat bowl, then these people will not unite to kick you out. Strange.
How is a monopoly formed?
A monopoly is a group of people with a common interest joining together to control the profits of this industry, making it impossible for others to get involved.
Most of the time, monopoly is a derogatory term, but compared to the chaos in the intermediary market in later generations, Yang Dongxu believes that there is nothing wrong with being directly monopolized in this industry.
As long as the few "big bosses" in this industry don't dig their own graves and try to bully customers, or commit suicide by stepping on the bottom line, a healthy "monopoly" will have more prospects than vicious competition.
...
The agency made a complete plan and handed it over to Li Ji for execution. In the retail industry, Yang Dongxu finally decided to start directly with large supermarkets.
In other words, it not only sells home appliances, but also sells clothing, daily necessities, fruits, vegetables, etc. as a large comprehensive retail supermarket.
The reason why we took the large-scale route is naturally related to the nature of the industry. Opening a small supermarket can indeed quickly occupy the market, but this thing has no core competitiveness. As long as you have two dollars, you can just open a store.
But the threshold for large supermarkets is much higher, and you can block some of them out, so as to avoid the fact that the supermarket just opened here for a few months, and then there are various small supermarkets all over the country.
In addition to improving the door opening, it is to respond to the call from above. After all, the vegetable basket project was proposed by the above two years ago. Two years of development has produced certain results, and it is just right for me to take advantage of it and extend it.
At the same time, this can also solve the problem of inconvenience in getting goods for home appliances. If the supply of home appliances is in short supply, retail them at the same price as Gome. If there is no price war with the other party, the price at which Lao Huang can get the goods will not cost him the same. How much higher than the other party, so let's make peace with each other first and develop separately.
Since it is a large-scale comprehensive supermarket, you cannot just find a store like a small supermarket. It can be in a community or an area with dense traffic. In addition to the high-end atmosphere and high-end traffic, it is also necessary to have a high-end store.
So without saying anything, Yang Dongxu directly took over the first floor of a large shopping mall next to the Guomao Building. The Guomao Building is now much more lively than before, and most of the people who can work here are elites.
At first, Yang Dongxu said he wanted to open a large supermarket here, and the Guomao Mall was very enthusiastic. After all, a man with a lot of money can't be too enthusiastic if he wants to win over a whole floor of big customers.
But hearing that Yang Dongxu wanted to rent this place to sell vegetables, the person in charge of the Guomao Building felt a little pain. Do you know that this is the CBD of Yanjing in Guomao Mall? You want to turn this place into a vegetable market, are you crazy, or am I crazy?
"It's a supermarket, a vegetable market, do you understand a supermarket? A large comprehensive supermarket." Dongzi looked at the person in charge of the Guomao Mall with disdain.
The concept of supermarkets is not very fashionable, because although this thing is not particularly popular now, it is not a strange thing. But large comprehensive supermarkets are a bit strange.
Of course, it is rare. As the capital, it is impossible for Yanjing not to have supermarkets of this type. It is just a matter of size. But it can be said that it is the first time for Yang Dongxu to open such a supermarket in the CBD area.
Apart from anything else, can you afford the rent of a house in the CBD with just the two dollars you earn from selling vegetables? This was the first reaction of the person in charge of Guomao when he heard that the other party was setting up a vegetable market.
"How can you underestimate the consumption power of an aunt who buys groceries?" Seeing that the person in charge of the International Trade Center still looked disgusted, Yang Dongxu looked at him strangely.
This child has obviously never seen the world. As someone who has been there, he understands very well how the purchasing power of Chinese aunts is incredible. It can be said that in the future, as long as the aunt groups are dispatched, the sales of various stores where they go will basically be adequate. The standard is met, or even exceeded. Countless foreign melon-eating netizens are crazy and look like they are seeing God.
"I'm not looking down on the aunts, but..." Although the person in charge didn't feel that there was anything about the aunts who sold vegetables that he could look up to, he was obviously not a fool, and naturally he wouldn't say that he just looked down on these vegetable sellers. If the aunt is out of her mind.
But before he could explain, Yang Dongxu waved his hand and interrupted.
"We are here to rent a shop, and we are renting an entire floor. Of course, you can also sell it. As for what we do, this is our own business, right? As long as we don't break the law and don't violate your shop renovation regulations, we will Opening a pedicure shop here is our own business, and we don’t owe you rent. Do you care what kind of supermarket we open?”
Although this is an ugly thing to say, the truth is obvious. I rent a shop and open a shop. As long as it's not illegal, you still don't care whether I sell eggs or duck eggs?
"This..." The person in charge was a little angry when Yang Dongxu retorted, but he was still clear-headed and knew what he was going to do. More importantly, Yang Dongxu knew that Guomao, which had not been sold, was suddenly bought by a private person. Floor, as the person in charge of the store, if he didn't know Yang Dongxu, he could be laid off.
Therefore, this rich man must not be offended, but when he thought of selling vegetables in such a high-end place as the Guomao Mall, he felt awkward. Shouldn't selling vegetables go to a weird and noisy vegetable market?
Shouldn’t the CBD be full of high-end branded clothing, cosmetics, gold and silver jewelry, etc.? What do you mean when you come here to sell vegetables?
"Don't worry about this and that, how much is the rent for a whole floor? Also, I see there are many shops on the first floor here. When will the relocation be completed and can I renovate it? Is it still for sale? If so, just buy it. , I'm too lazy to rent." Seeing that the person in charge knew him, Yang Dongxu was too lazy to talk nonsense.
