"You're right!"
Ni Sisi praised: "Luxury goods are not just the products themselves, but more importantly the added value brought by the brand."
"Just like those top-end fashions, watches or bags, the cost is actually not high, but with the blessing of the brand, the price can increase several times or even dozens of times."
"Brands represent credibility, quality and history. For consumers, buying luxury goods is more about pursuing a symbol of identity and status, or satisfying certain emotional needs..."
Tang Songyuan smiled bitterly: "This seems to be a money-burning business. However, if we can successfully build a high-end brand, the profits should be considerable."
"That's necessary!" Ni Sisi chuckled softly: "Let's take jade as an example. You are most familiar with this field."
"Why do you think high-end jadeite, which does not need to be defined by a brand, can still be sold for tens or even hundreds of millions?"
Tang Songyuan frowned slightly and fell into deep thought. After a moment, he slowly spoke:
"The reason why high-end jadeite can sell for such a high price is, on the one hand, its scarcity and uniqueness. Each piece of high-end jadeite is unique and cannot be copied."
"On the other hand, jade has a profound historical heritage and symbolic meaning in Chinese culture. It is regarded as a symbol of good luck, wealth and power, and is sought after by many wealthy people and collectors."
"In this case, high-end jadeite has become a symbol of identity and status, and its price has naturally increased."
"So, truly high-end jade cannot be defined."
"But mid-range products require added value from the brand, and the same goes for gemstones and the like."
"In the mid-range market, product differentiation is not so obvious, so the power of the brand is particularly important..."
Ni Sisi smiled softly, gave him a thumbs up, and said:
"That's what it means. Now we have no shortage of high-quality jadeite, and high-quality gemstones will gradually be produced,"
"So we can completely rely on these to create a high-end jewelry brand that is unique to us..."
Tang Songyuan nodded, his eyes flashing with excitement:
"Yes, we can combine these high-quality jade and gemstones with our unique cutting techniques and design concepts,"
"To create a high-end jewelry brand that truly belongs to us."
He paused and continued: "The establishment of a brand requires long-term investment and efforts, including quality assurance, innovative design, marketing, etc."
"I think we need to start with every detail to ensure that our products can meet the highest quality standards."
"That's right!" Ni Sisi said with a slight smile: "We must pay attention to the uniqueness and design of the product."
"Through distinctive design and craftsmanship, our jewelry stands out in a highly competitive market..."
Tang Songyuan added on this topic: "Yes, we still need to work hard on the packaging and promotion of the brand."
“The packaging should be exquisite and elegant, reflecting the nobility and uniqueness of our products.”
"In terms of publicity, we can consider cooperating with well-known celebrities or fashion bloggers to let them become our brand spokespersons to increase the brand's visibility and influence."
After some discussion, the two decided on the basic strategy for the new jewelry brand of Tang Dynasty Group.
Tang, Song and Yuan will spend 100 million to establish a 'Ruijue' (Jue: pronounced as Tongjue) jewelry brand division under the Tang Dynasty Group.
This new department will be managed and operated by Ni Sisi, while Tang Songyuan will provide necessary financial and resource support.
It is positioned in the high-end jewelry market, focusing on jade and gemstone products.
Using the high-quality jade and gemstone resources available in Tang, Song and Yuan Dynasties, combined with unique cutting techniques and design concepts, they created a high-end jewelry brand that truly belongs to them.
This is only the initial investment. There will be a steady stream of investment in the Tang, Song and Yuan Dynasties in the future.
Let "Ruijue" become synonymous with the high-end jewelry market, representing elegance, nobility and uniqueness.
As a result, Li Qingying heard about this incident and clamored to join in.
She is not seeking to be the person in charge of this project, she is just willing to be a designer.
This made Tang Songyuan dumbfounded: "You can't just be your vice president. You have to be a designer under my senior sister. Do you know how to design jewelry?"
"If I become a designer, it won't affect my position as vice president!" Li Qingying said with a smile: "Besides, although I can't do jewelry design yet,"
"But I have dealt with jade jewelry for a long time. With my ability, I will be fine with a little study."
Tang, Song and Yuan thought about it and decided to let her go.
No matter what, he won't suffer any loss, and if it works, he will be the first beneficiary.
He said: "Okay, my senior sister's side happens to be short of manpower. You can tell her yourself."
"Maybe she will even let you be the chief designer!"
After hearing this, Li Qingying was even more eager to give it a try. She excitedly found Ni Sisi and expressed her thoughts.
Ni Sisi looked at this energetic girl with a flash of appreciation in her eyes.
"Are you sure you want to come to us as a designer?" Ni Sisi asked with a half-smile.
"Sure!" Li Qingying nodded, "I'm very interested in jewelry design, and since I came back from Pagan last time, I haven't had anything else to do. I feel so bored. I believe I can do it well."
Ni Sisi nodded and said, "Okay, I welcome you to join us."
"However, I want to give you a test first..."
After hearing this, Li Qingying suddenly became nervous: "What test?"
"It's very simple. I'll give you a week to design an jade necklace."
Ni Sisi said with a smile: "If I think your design has potential, then you can officially become the designer of our Ruijue brand."
After hearing this, Li Qingying breathed a sigh of relief.
She said confidently: "No problem, I will definitely work hard!"
Then she asked: "Does it have to be jade? Is it okay if I want to add some other jewelry?"
Ni Sisi pursed her lips and smiled: "Of course you can. You are the vice president of the company, so you can use whatever materials you want."
After hearing this, Li Qingying showed a proud smile on her face: "Thank you, Sister Sisi, I will continue to work hard."
"I will definitely come up with a work that satisfies you..."
...
