Entering December, not only "Three Lives, Three Worlds, Ten Miles of Peach Blossom" has started to promote, but "Love Saint", which will be released at the end of the month, has also successively released the "Become a Bitch" version of the poster, the "Single Dog" version of the poster and the "How to Get Out of a Single" version of stills.
One version of the released trailer specifically cut out Gu Wei's guest character "Wang Kun", from running to having a heart attack, into a black and white photo and placed it on the tombstone, almost cutting out all the scenes in Gu Wei's movie In the trailer, "Love Saint" really attracted the attention of many viewers because of its title as Gu Wei.
This is a bit like the future movie "Happy Twist". As long as Shen Teng makes a cameo, he will be cut into the protagonist in the trailer. Now Gu Wei's box office appeal is stronger than that of Shen Teng in the future, so the company's own movies will naturally Take advantage of this fame.
Of course, they didn't go too far when promoting it. The poster clearly stated that Gu Wei was a "special appearance", so it didn't really deceive the audience.
Coincidentally, "The Great Wall", which was released earlier than "The Holy Love", also used Gu Wei's banner in domestic promotion.
Although the real protagonists of this Sino-US joint venture blockbuster are Matt Damon and our sweetheart, during the domestic promotion, the drama studio forced Gu Wei, a friendly star with only two scenes, to occupy the spot on the poster. got a place.
On some posters of "The Great Wall", Matt Damon is standing in the middle, with Da Tiantian and Gu Wei in gold armor standing on both sides, looking very intimidating.
In addition, the song "A Bridge of Destiny" sung by Gu Wei is used as the ending song and the main promotional song of "The Great Wall". Audiences who have not watched the drama may think from the position of the poster how big Gu Wei's role is in the movie.
[Predecessor 3] In the rest area of the set, Ni Ni was drinking a cup of milk tea and scrolling through his phone.
"Gu Wei~
Director Zhang's Sino-US co-production blockbuster "The Great Wall" is about to be released. Why can't I see you and the team promoting it? "
Ni Ni debuted as a Mou girl and has always been very grateful to director Zhang Yimou. She has followed all the movies directed by Zhang Yimou. Recently, the promotion of "The Great Wall" has been in full swing, and the Internet is full of news about this movie.
"I'm just here to show off. I'll just wait for the premiere in two days to show my support. I'll forget about the other promotions with the group."
"Soy sauce?"
Ni Ni was very surprised.
"But looking at the promotion, I feel like you are at least the second male lead!"
"Haha~ Although it seems a bit arrogant to say this, the early promotion of [The Great Wall] is obviously trying to gain my popularity and let me help attract traffic to the movie.
Of course, due to the relationship between China Film and Wanda, it doesn't matter if they take advantage of it.
The main domestic distributor of this movie is LeTV Pictures, and this kind of promotion method is what they are best at.”
Gu Wei was not surprised at all. After all, his own company's movies used the same promotion method.
"this
When the movie comes out, won't the audience feel cheated if they find out that you don't have that many scenes? "
Gu Wei looked indifferent.
"It's clearly stated on the poster that I'm a special star, so it's not a lie.
If the later movies are really popular, the audience won't care about this little thing."
On December 6, Forbes released the 2016 China Celebrity List, selecting 100 celebrities who have outstanding performance in their respective fields in 2016 as candidates.
Using multiple indicators such as income, exposure, and work influence, we conduct a comprehensive ranking of celebrities from mainland China, Hong Kong, Macao, and Taiwan, including singers, actors, hosts, directors, models, athletes, but excluding business celebrities, Internet celebrities, etc.
In this issue of the Chinese Celebrity List, Gu Wei is firmly at the top of the celebrity list with a celebrity income of 420 million. (PS. Forbes celebrity list does not include personal business income)
Fan Bingbing, who ranked first last year, dropped one place this year to rank second with an income of 244 million. Her three consecutive years at the top of the celebrity list were finally ended by Gu Wei.
In fact, last year, if Fan Bingbing hadn't had the hit movie "The Legend of Wu Meiniang" at the beginning of the year, and Gu Wei's performance last year,
The endorsements have not expired, and his personal income is relatively low according to Forbes, only over 100 million. Normally, last year's top spot would change hands.
Of course, even this year's Forbes estimate of Gu Wei's income as an artist is 420 million, which is not accurate.
In January of the year, Gu Wei renewed his endorsement deal with 9 new endorsed products, including Lay's Potato Chips, Baicao Flavor, Master Kong Ice Tea, Mosen Glasses, L'Oreal Men, KFC, Tuborg Beer, Ching Yang, and Watsons, for two years. The total fee is 410 million.
In the second half of the year, he endorsed King of Glory, earning 60 million in two years.
The two-year global spokesperson contracts signed with Coca-Cola and Porsche last month are worth US$15 million and US$10 million respectively.
Not counting remuneration, Gu Wei's pre-tax income this year is as high as 650 million yuan from endorsement fees alone.
It seems exaggerated, but this is the benefit that Gu Wei's only fame in domestic entertainment has brought him.
Everyone knows about these endorsements, but the actual endorsement fees are kept confidential. When Forbes compiles statistics, it can only guess based on past experience.
It is normal for there to be a gap between the income on the list and the actual income.
The third place on this year's celebrity list is Lu Han. As the most popular traffic star in domestic entertainment under Gu Wei, his annual income is 183 million, and his ability to attract money is super strong.
His former teammate Li Jiaheng ranked 9th with an income of 136 million.
Yang Mi ranked 4th this year with a personal income of 170 million due to the huge sales of "Xiu Chun Knife 2", which she collaborated with Gu Wei, and some of her own TV series that received good ratings.
Huang Xiaoming and Baby are ranked seventh and eighth, with incomes of 160 million and 140 million respectively.
Neither Nazha nor Zhang Tianai from Gu Wei Company made it into the top ten, but were between ten and twenty.
The release of this year's Forbes celebrity list did not surprise everyone. It was natural for Gu Wei to reach the top, and it was not a big news.
If Gu Wei didn't rank first in this year's list, it would be news and would trigger various discussions.
Now, everyone seems to agree with this ranking. Netizens are happy to see it and sigh that Gu Wei makes a lot of money. Fans have another asset to brag about their idol.
"It doesn't matter if I'm not as good as Gu Wei. The other celebrities are all more senior. Why should Lu Han be in front of me?"
Li Jiaheng looked at the hot rankings online and complained dissatisfiedly.
Nowadays, he has long lost the motivation to surpass Gu Wei. The box office performance of his movie this year has had a huge impact on him.
He returned to China and made a few movies. His small-budget romance movie made more than 200 million at the box office, which he felt was very good. Its box office appeal is also considered top-notch in domestic entertainment.
