"Yes, the show was first reviewed by some veterans of the military. You also know that this kind of subject matter must first have a professional appreciation process. Of course, whether the show is good or bad is purely market behavior. , they will not interfere with the review department’s approval opinions.”
Sun Wenbin did not hide anything, but said what he had to say.
Liu Qingshan said worriedly: "I have nothing to say. I would rather not have this kind of preferential treatment, otherwise I will not dare to hand over the project to you in the future. First of all, the confidentiality will be gone, and there will be many more questions." The review process, will I still be able to do anything in the future?”
It seemed that he had expected his complaints and complaints, so Xi laughed loudly: "The leadership office has already guessed that you would have this kind of mentality. They said that everything will be strictly based on the previous approval results, no need to think about it. The attitude of leaders! Entertainment is a natural pursuit of happiness and relieving the pressure of survival. It is a mass behavior based on market demand. No one can change the approval conclusion of the relevant departments that has already been passed. This is a certain time of the people above. The final conclusion of the meeting!"
Jin Xishan looked shocked: "Aren't those kinds of meetings all about national affairs? Are small entertainment projects worthy of discussion at the meeting?"
"Of course it can't be a special topic, it's just a chat after the meeting, but such a small thing appears there, and there is a profound meaning in it. It is impossible for us ordinary people to understand, but the original intention is still for us, otherwise who will do it in the future? Dare you send the film inside!"
Zhang Lumin took the opportunity to state the purpose of his trip: "This incident also proves from the side that only our National Television has the channel to connect the will of the higher authorities. Once a project is good enough, no one can block its future market prospects! So, Mr. Liu, you have to leave this new drama to our National Television to premiere!"
The reason why they are so proactive is actually completely understandable. Under the premise of equal competition, the national TV station cannot compete with the four local TV stations.
Because their main source of funds comes from state appropriations, there are strict approval procedures for each project, and it is difficult for investments that exceed the market price to be approved.
In addition to these sources of funds, local stations also have the involvement of local corporate funds. These external funds understand the market better. The phenomenon of premium bidding for a promising project is driven by this type of capital.
In addition, National Television will also understand Liu Qingshan's thoughts. It is the most normal market law for businessmen to seek profits. It is also human nature for people to want to gain more benefits from the local TV station.
Therefore, what they have to do is to seize his project before it hits the market. Of course, if they want to achieve results, they have to make trade-offs in terms of interests.
Therefore, without waiting for Liu Qingshan to express his attitude, Xi immediately followed up with a lot of preferential conditions, which were as detailed as the quota for a large and influential gala like the Spring Festival Gala, preferential advertising policies for several major channels, etc.
Moreover, he was not the only one who stood up to explain these preferential conditions, but several people took turns to express their sincere stance, almost taking away the time for Liu Qingshan to speak.
Of course, Liu Qingshan did not personally participate in similar negotiations in the past, but the professional team jointly established by Xueyu Entertainment and Xueyu Group conducted detailed negotiations.
But his personal opinion determines the final ownership of the project, so how to lobby him becomes a top priority.
Even Liu Qingshan, who had been mentally prepared, did not expect that their initiative would lead to such recklessness, and there were signs that they would not give him a chance to speak at all.
Moreover, these people's lobbying methods are almost desperate and they use all kinds of methods. If this situation leaks out, I don't know how many people will be shocked.
At first, Liu Qingshan's lips were still moving, wanting to participate, but after being unable to get in his mouth several times in a row, he simply let them perform.
Such intensive rounds of bombing, all kinds of reasoning and emotion, really made Jin Xishan unable to bear it at first.
She whispered in Liu Qingshan's ear: "Just give it a moderate touch. After all, National Television is the face of the country, and the conditions given are so generous. I have never heard of other projects receiving such treatment." , that’s almost it!”
Liu Qingshan was also happy to take advantage of the situation.
Moreover, people had seen what was going on and were waiting for him to be surrendered by Jin Xishan.
Then the various rhetorical voices came to an end, and there was a brief silence on the scene.
Sure enough, he then nodded in recognition of this cooperation: "A TV series with a theme like "Before Dawn" can only be more widely disseminated in the market if it is premiered on your station. But after all, the investment cost of this TV series is Under your conditions, I would like to add another one, otherwise it will be difficult to achieve my market goal of recovering costs and then making a profit."
"Mr. Liu, feel free to mention it. As long as it's reasonable, we will give it full consideration!" There was a hint of nervousness in Zhang Lumin's tone.
"That is the second round of broadcast rights. Of course, a set of second round broadcast rights in addition to the replay the next day, I hope to sell them through market bidding."
This kind of second-round broadcasting rights is still second. The key issue is that in the future, National Television will not have exclusive screening rights.
For example, the last spy drama "Latent" and "Enter Guandong", which was released just two days after the first round of broadcasting, actually have exclusive broadcast rights. Of course, in addition to national TV, Huibao Video on the Internet also has the right to broadcast for a fee. .
However, this part of Huibao's income has to be shared with Xueyu Entertainment and Guoshi.
Therefore, Liu Qingshan's request broke the pattern that only the National Television's film library could receive this drama. In other words, the only future income from this drama would be Xueyu's right to share dividends or sell the copyright.
So after asking him to make such a request, there was a buzz of discussion among the people who came to the National Television for a while.
Moreover, the discussion was so intense that even though he tried to lower his voice, Liu Qingshan could still hear it.
Fortunately, Liu Qingshan immediately said again: "Of course, the various preferential conditions you promised will also be reduced accordingly. The specific level to which level will be reduced will need to be completed by the negotiation teams of both parties! But I can give you in advance I make a promise to you. From now on, as long as your platform likes my works and Xueyu’s products, your platform will be your first priority!”
After another discussion, it was Zhang Lumin who spoke up: "In this case, we also have an additional condition, that is, in terms of variety shows and documentaries, if Mr. Liu has new works, they must first go through our participation, not Bypass the pure market behavior of National Television! Mr. Liu, you must also fully consider our difficulties. Flexibility and initiative in many places are greatly restricted here, which is unfair!"
It sounds like Zhang Lumin's conditions are a bit too harsh and strong. Isn't this equivalent to Liu Qingshan and Xueyu's future productions having to go through the hands of National Television in advance, so that the ones they don't need can go to other local channels.
But Liu Qingshan knew very well that this kind of commitment was tantamount to non-existent, because he had the market trends and program distribution channels for future generations, and he knew that many commercial projects of National Television would not be approved.
For example, talent shows, completely entertaining variety shows, TV dramas that fictionalize history, dramas about reform, idol dramas, etc. These subjects are subject to principle issues in the approval of the National Television.
So he nodded cheerfully and said: "That's for sure. When I have projects for personal reasons, I must first consider the national television. This will never change! The more important point is that all my projects are faced with When you pay for your station, you will never demand excessive prices that exceed the market price. Even if some programs are slightly lower than the local station's bid, you will be chosen first!"
Jin Xishan got the hint from his rather cryptic look, and immediately said: "You can't say what you say. This is the era of contracts. You can't just talk but don't practice. Why not take this opportunity to sign a strategic cooperation agreement with National Television!"
Sure enough, as soon as her words came out, many people's eyes lit up. Even though they knew that this was what the two people had discussed in advance, it was still necessary to sign an agreement that did not have much legal effect.
Everyone in the industry knows that Liu Qingshan and his entertainment company have many projects in hand, and since its establishment, they have never made a mistake in judging the market trend.
Moreover, strategic cooperation is based on long-term win-win considerations and is based on common interests to achieve in-depth cooperation and mutual benefit.
The purpose of interests in time is the overall interests. Whether the interests can be maximized is a question that needs to be considered later.
The more critical point is that National Television also has the industry advantage of buying out a certain copyright in advance. This is particularly important for the entertainment industry that is becoming more and more market-oriented and all projects require a big IP.
Big IP is intellectual property, a kind of monopoly right that helps film and television companies or media platforms obtain monopoly benefits.
Even though National Television has great restrictions on participating in these projects, but it cannot develop and utilize it itself, it can completely trade it out and obtain more direct benefits. This is the future direction of the modern entertainment industry.
As a result, there was almost no private discussion, and the two deputy directors unanimously applauded this proposal.
Liu Qingshan still pretended to be reluctant and smiled bitterly, "Since the future leader of our Xueyu Group has said so, I, the future worker, can only actively cooperate!"
Amidst the laughter at the scene, some people were immediately sensitive to the key information conveyed in Liu Qingshan's words.
Sun Wenbin, who has a closer relationship with Liu and Jin, immediately raised this question: "Listening to Mr. Liu's words, does it mean that Ms. Jin will fully control the business development of the entire Xueyu Group in the future?"
