It was not completely dark when he arrived in Kyoto, and people from the snowy area came to pick him up. However, his colleagues unanimously decided to follow him to Sanrenlu. Now this health restaurant is becoming more and more famous.
Moreover, you can also drink Zhangyu Shaojiu from there. This kind of wine is a top-quality and popular product that even Boss Yang cannot guarantee that he will get a timely supply.
Naturally, people from the media were also heading to the airport. This was because the media had already received inside information that "I'm Not the God of Medicine" would enjoy some of the special treatment of "Assembly Number".
The problem here is huge, even though the external publicity is just a light comedy reflecting social issues, and it is only directed by Liu Qingshan and does not star in it himself.
But even without those selling gimmicks in traditional commercial films, it was unexpectedly confirmed by the official again. The meaning of this is self-evident.
Therefore, before the official screening, there was almost no need for more hype. This film completely aroused widespread enthusiasm for watching movies. As a media, of course, we need to catch up with this enthusiasm.
And they don't expect to get any information at the airport, because Liu Qingshan and the producer have decided to hold a press conference tonight.
Even the venue is in the large restaurant in the front yard of the famous Sanrenlu. This even more unexpected venue has a huge publicity effect.
After all, there are very few people who have money to come here to spend money, and its business projects and methods have always been strictly confidential. Even those who are qualified to enter and spend many times, even if someone wants to buy it, it is unlikely.
Just because anyone who has the ability to go there to spend money is a simple person. They have both money and power, and they don't want to lose their qualifications to enter. Under normal circumstances, they will never sell any information.
Those things that only happen by word of mouth will never make it to the big table. If there are not a few well-known figures or large media publicly speaking out, they will eventually become gossip news.
As for tonight's press conference, it will naturally be on a very small scale. Because the venue conditions are limited and it is a special business place, the quota limit is very strict.
This move was mainly to take care of the media who usually had good intentions towards Liu Qingshan. As for whether it was official or not, he didn't care much.
Naturally among them was Tian Fuju, deputy editor-in-chief of Yanbei Metropolis Daily, who actually went to Foshan Film and Television City a week ago.
Lao Tian himself will not appear today. His main task right now is to dig out inside information about the crew of "Ip Man 2".
The person he sent was called Dong Xiaoting, a female reporter and one of Lao Tian’s current direct team members.
The first thing Liu Qingshan did after arranging the children and guests was to have a brief exchange with this reporter. ap.
"Lao Tian told you everything, right? Tell me how he told you."
"Our editor, Tian, said that there will be a special time for our newspaper to ask questions at the meeting, and specific questions will also be outlined on paper."
Liu Qingshan took the piece of paper handed over by Dong Xiaoting, glanced at it quickly and nodded: "We have a secret agreement. This is due to my personal relationship with Lao Tian. Do you understand all of this?"
Up to now, the female reporter was still extremely excited to have such close contact with Liu Qingshan, so her answers were a little stumbling and nervous.
"All materials collected must first be reviewed by Editor Tian, and the signature in the report must be headed by him."
"Do you know the necessity of doing this?" Liu Qingshan nodded, and his pleasant expression made Dong Xiaoting feel inexplicably warm. "Your Yanbei Metropolis Daily belongs to a municipal unit, and his future development will not be the editor-in-chief of the newspaper. , but to enter the competent department, he needs more achievements."
Dong Xiaoting has obviously guessed this reason, but as a reporter for the first time, she still has the courage to question that only young reporters have: "The problem is that it is difficult to get ahead in the entertainment reporter industry!"
Liu Qingshan waved his hand to interrupt her, "You don't have to worry about the rest, we know it all. You just need to know that what I told you today will not appear in the entertainment section tomorrow.
But social news! "
"So that's it, let's get started, Mr. Liu."
Liu Qingshan was very satisfied with the other party's attitude. He had this idea. One of the purposes was to help Lao Tian from the side. The other purpose was to reveal some of the social significance of the film in advance before it was fully released.
After all, the film is not very entertaining. It has its artistic depth and meaning, and it needs a certain amount of movie-viewing-oriented publicity.
However, the choice of this timing is very mysterious. It should not be too early or too late, otherwise it will lose the social attention it deserves.
So he chose to show up early in the morning on the day of the premiere. Taking advantage of the popularity, it was the best time to promote the film so that the content of the film could be widely disseminated and generate popular topics and discussions among the people.
Therefore, the outline of the questions he gave was also carefully arranged, but it had little to do with artificial hype. It was just an in-depth interpretation of the plot without adding any water.
There is no need to elaborate on the specific question content. In summary, Liu Qingshan just made some targeted and in-depth analysis.
The story is related to a drug, which was successfully developed by the Swiss company Novartis: "Gleevec".
Gleevec is a molecular targeted therapy drug that can increase the 10-year survival rate of patients with chronic myelogenous leukemia from less than 50% to 90%, and its effective rate against gastrointestinal stromal tumors is as high as 67%.
Therefore, Gleevec is known as the "miracle anti-cancer drug". After its introduction, it has replaced bone marrow transplantation as the preferred treatment option.
However, to effectively prolong life, patients need to take lifelong medication, one box per month. Since Novartis Gleevec was first introduced to China in 2001, the price has been 23,500 yuan per box.
Such an expensive price has emptied the financial resources of many Chinese people. Although Novartis has promoted discounts such as buy three and get nine free, the annual cost still costs 70,000, and many patients still cannot afford it.
In other countries and regions, the price of Gleevec is cheaper. In Chinese dollars, its price in Hong Kong is 17,000, in the United States it is 13,600, in Australia it is about 10,000, and in small island countries it is 16,000.
The most important thing is that considering the medical insurance policies of various countries, the burden on patients is actually quite small. For example, the price for Australian residents with medical insurance is only 188.5 yuan per box.
In China, until 2015, only a handful of provinces included Gleevec in the medical insurance reimbursement list, and the vast majority of patients did not receive any help.
The protagonist of the movie is a chronic myelogenous leukemia patient. From the time he was diagnosed with the disease in 2002, to 2004, he took "Gleevec" for only two years, and almost all his savings - 564,000!
It is important to mention here that the prototype of the original story in 2007 has not yet appeared, so Liu Qingshan’s version does not have a so-called prototype character.
At this time, the protagonist accidentally learned that the "Gleevec" produced in Tianzhu was very cheap, less than a thousand yuan. After trying it, he found that the effect was the same as the "Gleevec" imported from Switzerland. Exactly the same.
In order to help more patients with chronic myelogenous leukemia gain hope for survival, Lu Yong purchased three bank cards online and helped nearly a thousand patients buy Indian generic drugs. Due to the large number of patients, the price of the drugs was as low as 200 yuan.
The problem is that in China, this kind of medicine is officially judged as a "fake medicine", so what the protagonist does must be illegal.
Through smuggling, he not only made huge profits, but also gained respect from patients and was dubbed the "God of Medicine." However, he later stopped this business because he was afraid of going to jail.
However, because the supply of cheap drugs has stopped, many patients have lost hope, and some have even committed suicide.
After learning about the situation, he decided to return to his old career and carried out a great redemption.
This is what Liu Qingshan mainly talked about tonight, and he did not reveal too much about the plot of the movie.
And this kind of background explanation like a documentary is crucial, so that the audience can easily resonate with it.
He will also repeat similar interpretations at later press conferences, but they are very general concepts without details.
related data.
Only by leaving it to Yanbei Metropolis Daily to make the most detailed interpretation can we avoid being interpreted as early market hype.
At the same time, it can help Lao Tian improve his position in the future. This is the origin of tonight's secret meeting.
Moreover, this article will appear in the social news section tomorrow morning. Naturally, it is Lao Tian’s first-hand operation. Otherwise, it will be difficult to attract greater social attention if it appears in the entertainment section.
Therefore, Liu Qingshan's approach is a technical choice that kills several birds with one stone, and thus gets rid of the limitations and authoritative influence of entertainment news.
For the release of the movie, not only will it not be affected at the box office at all, but on the contrary, more and more people will pay attention to it due to a deeper understanding.
Even after Dong Xiaoting pressed the record button of the live interview, she sighed: "Mr. Liu, today I have seen how clever your publicity methods are. This is not because of fans' bottomless praise of idols, but because of fans' bottomless praise of their idols. This is the most personal feeling of being a reporter!"
Liu Qingshan smiled and handed her a glass of water: "Reporter Dong is still a fan of mine? That would be such an honor for me!"
"I am not one of those little girls, nor am I just chasing stars, but an adult's natural reaction to artists with positive influence. Besides, Mr. Liu's personal image is in line with my goals. I didn't mention this before the visit. That’s enough to show that I’m not a mindless fan, right?”
"I'm still deeply honored. I've always struggled to express myself when being praised face to face. If I respond positively, I'll look self-righteous, and if I respond negatively, I'll feel disdainful. It's still very difficult to grasp the scale."
"Hahaha, Mr. Liu's eloquence doesn't seem to be limited in expression. As an observer, I still admire him very much. Moreover, when I hear it, I just feel comfortable in my ears, and my good feelings soar in my heart!"
