Chapter 1503 Propaganda opens the way

Style: Girl Author: three inch knifeWords: 3263Update Time: 24/01/11 15:20:38
The film industry in Hong Kong developed earlier than other Asian countries and regions, and is relatively mature.

With the support of the general environment, more actors can express themselves.

Therefore, many Chinese actors from other Asian countries and regions are more willing to go there to seek better performance opportunities.

This is enough to show that Xiangjiang provides a good platform for artists, allowing those who have the ability to stand on it.

Just like the movie stars in Hong Kong are more famous, the music market in Bay Island started early. For historical reasons, the transformation of popular music there came from the folk song movement.

The production of modern pop music is based on a series of supporting systems in the music industry.

Bay Island's first-mover advantage has two foundations. Only on these two foundations can it engulf the mainland's popular music market, which is much weaker at the same time.

One is the enthusiastic entry of international companies, and the other is that long before international companies entered Taiwan, the division of labor began to be established in the record production process: planning/production-publicity=distribution and circulation.

Especially the latter, the production of an album requires a large number of staff, including administrative staff, music producers within the organization, and record execution staff outside the organization. Industrial system personnel.

Later, after multinational companies entered this market, they vigorously introduced capital-intensive and iconic production routes and led the market-oriented production model.

They used abundant capital as a backing and music commercialization as a means of capital accumulation. Their impact on the Bay Island music industry was immediate.

Xiangjiang's film industry has such a complete production process, and the creative environment is relaxed and inclusive, and diverse innovations are well utilized.

Therefore, what Liu Qingshan values ​​​​is that he will try his best not to touch these basic things.

But borrowing, integration and development are necessary, which is directly reflected in the formation of Liujiaban.

Even though his Liu family has a very high starting point, and any one of them will be a martial arts master, they still have no intention of seizing the Xiangjiang martial arts market.

Because for at least a dozen years, the mainland's huge market has been enough for them to develop.

Then borrowing the rich experience in the kung fu film production process of our colleagues in Hong Kong to form the mainland's own industry scale is the current urgent need for development.

Later annexation or integration will take longer, but Liu Qingshan believes that it is most realistic to establish the production base of action movies in the entire Greater Bay Area, including Hong Kong, within a longer period of time. idea.

It's just that before the goal is achieved, he will not mention it even if he is killed, otherwise it will be easy to get backlash from Xiangjiang Pictures.

Don’t underestimate the influence of Xiangjiang Pictures, which has nearly a century of industry advantages. The growth environment that can develop independently has already determined the nature of the resources and industrial base. The signs of decline that have appeared in recent years are just a temporary industry. Just labor pains.

This has a lot to do with the different cultural environment in the mainland. The development of the film industry is more diversified, which will always be the biggest shortcoming of the mainland's film and television themes.

Today's meeting sounds like it is just about the production of Liu Qingshan's kung fu movies. In fact, it involves the hidden meaning of the Hong Kong kung fu movie market trying to keep up with this big IP theme.

This is not to say that Ye-problem-themed movies will become popular in Hong Kong in the future, but it means that because of this film

The wider international influence it brings.

Only when such influence spreads will Xiangjiang's kung fu films be taken seriously again. And unlike the most glorious period in the past, it can finally be exported to occupy overseas markets with an industrial technology.

But how to go out is a problem. "Ip Man" is due to the existence of Liu Qingshan, a big bug. With him, it is equivalent to having a private base in overseas markets.

After Chen Long, Xiangjiang has not yet had the younger generation of kung fu stars recognized overseas, so it has become one of the easiest ways to use the action design team to integrate in advance.

Until that day, international action movies will be dominated by kung fu with increasingly strong oriental martial arts connotations.

When technology takes over the mainstream, it’s time for Hong Kong action movies to take over the market.

Liu Qingshan, who obviously has a sufficient perspective on the overall situation, has already seen through all this, and what he said tonight can be regarded as completely impressing the two Xiangjiang Film Industry bosses.

Of course, these two film companies cannot represent the entire Xiangjiang film industry, but after all, they are still two of the four major film companies. The other two companies fell behind because they failed to take the lead.

With ‎​​‎​‏‎‏​‎‏​‏‏‏ joining their main consciousness, it is only a matter of time before the four major film industries are unified in thinking. After all, behind Liu Qingshan’s huge gold-lettered signboard, it means A steady stream of economic benefits.

Furthermore, Huaying is on the same front as him, which indirectly gives him a certain say in introducing projects to the mainland.

Just imagine Liu Qingshan's project, Xiangjiang Pictures and capital have to desperately want to join in. After all, the mainland market is really too big.

Therefore, at the following meeting, several investors other than Liu Qingshan made a heartfelt wish to support the successful completion of the entire Ip Man series.

It is true that he became the biggest winner tonight, but it also contains a deeper meaning of investigation.

Once this series fails to achieve the achievements Liu Qingshan promised, if not everyone will turn away, at least the number of capital parties willing to follow his footsteps will be greatly reduced in the future.

Therefore, the success of the first Ip Man film was crucial. Late at night at the end of the meeting, Liu Qingshan stayed alone with the editor that night.

He needs to advance the global release date, edit as many exciting promotional videos as possible, and then put them on the market in a planned way by shooting behind-the-scenes.

According to the agreement, he didn't have to worry too much about other aspects. Three of the five major investors had decades of experience in film distribution, and Liu Qingshan felt reassured by leaving it to them.

The only Pan-Asian investment without an entertainment background actually plays an increasingly important role in the future.

Boss Luo Weixing joined Liu Qingshan as early as when he was filming his first movie. Now he has nearly ten projects almost every time, earning him an astonishing amount of money.

While still filming "Bright Sword", he applied to join the mainland cinema chain system.

The stock price-related departments have formulated a three-year integration period from 2006 to 2008. It is just the right time to join.

After this short period of growth, subsequent license applications will be much more difficult.

At the beginning of this year, the project submitted for review by Pan Asia Investment was finally approved. This process only lasted four short months, which was unimaginable before.

The theater chain companies that later joined were also unusual.

It went smoothly, so Luo Weixing, who held full control, made a wave of his hand and formulated the acquisition and construction plan for the first batch of 60 theaters.

The construction of most theater chains today has basically been completed and may be officially launched after the Spring Festival next year.

With this new cinema line, coupled with China Film's mature cinema chain accounting for almost 20% of the mainland's total, Liu Qingshan's works will have the best screening resources in the future even if they do not receive the most favorable terms from other cinema chains.

The two companies in Xiangjiang account for half of the number of theaters in that market. Liu Qingshan's random choice of co-investors is targeted.

Otherwise, no matter how good the work is, it will suffer huge negative marketing effects because it does not have access to the best theater resources.

At nine o'clock in the morning, the main management of Xueyu Entertainment's publicity department, led by Shi Hui, arrived at the group headquarters.

The premiere of "Ip Man 1" is scheduled for Friday, April 27, and the subsequent screening period will span the entire month of May.

Since this film is the first step for him to officially enter Hollywood, he will pay more attention to this global release.

These people were called together today to prepare for the upcoming marketing campaign, so the meeting lasted all morning.

At two o'clock in the afternoon, the first thirty-second video appeared online.

Today's Internet popularization is in full swing, and the emergence of more and more Internet users is the most solid audience base.

Coupled with the promotion method of placing Huibao Video at the top of the homepage, more and more TV and newspaper platforms took the initiative to come to us before evening.

Because the content of this short video is so influential, not only did it successfully reach the top of major websites and forums in just half a day, but many foreign TV stations also started to follow and report it in the form of news.

You must know that this time period is still late at night in most European and American regions, and the video traffic is already so terrifying.

When daytime comes tonight, the spread speed of this horror will only increase several times.

Relatively speaking, the response of the domestic traditional market has been somewhat delayed. This has nothing to do with the spread of online traffic, but has to do with the lack of sensitivity of major media to entertainment news.

This was the return of information feedback from overseas markets, and these media had an epiphany like waking up from a dream.

Wing Chun is also the first time that Wing Chun has appeared in front of the world. Although this boxing method has existed for many years, except in the martial arts world, people still lack understanding.

Even though the name of this boxing technique went overseas for the first time due to Bruce Lee in the 1970s, people remember more of Bruce Lee's Jeet Kune Do.

This video shows the application of authentic Wing Chun techniques for the first time, and the true identities of the brothers Ye Chen and Ye Zheng, who are the descendants of Ip Man, are also revealed in front of the world.

However, there was no commentary in the relevant scenes, and at the end, only a few seconds of him kowtowing and worshiping his master flashed.

This is because Liu Qingshan believes that the way relevant information is unearthed is far more shocking than what is expressed in the video.

Moreover, the content of Wing Chun and Bruce Lee itself has a large degree of gimmick meaning.

The first selling point is created, and then the scene of his apprenticeship will be exaggerated, making the concept of the film the center of the topic.