Linkin Park plays a very important role in Warner Records, and they are also one of the top rock bands in Europe and the United States. Almost every album and even every song they release will cause a sensation in the market.
Liu Qingshan reflected his help on this band, which is equivalent to helping Linkin Park consolidate its market position, which is exactly what Warner Records urgently needs.
Moreover, his so-called help is nothing more than auditioning the songs that the band will later release. The style of the songs themselves is naturally the best and has been verified by the market.
Nash doesn't know the inside story of all this, so he will certainly be overjoyed when he hears it. After all, the current Lincoln band is their biggest treasure trove. One more album means more revenue, and there is absolutely no possibility of failure.
With Liu Qingshan's three songs at the bottom, it means that the band's new album is expected to be released as soon as possible. As Nash, of course he is full of joy.
And he knows that Liu Qingshan's music works have always been priceless. In the past three years, apart from the singers or groups under his Xueyu Records, few outsiders have been able to get his tailor-made music.
What Wang Jinghua negotiated with the Lincoln Band was to replace the announcement fee with new songs. Of course Nash knew about this. He personally came forward and changed the song from two to three. Naturally, he was satisfied.
Moreover, the two managers he sent over at the same time were lobbying Liu Qingshan to release a second English album. After receiving no clear rejection, he was one step closer to his goal.
In fact, there are also ways of cooperation that cannot be circumvented by Universal Music. Warner has a lot of experience in this, and at most it will be a lower share of the revenue.
They are mainly the producers of the pictures. Before Liu Qingshan had a publishing contract with any European and American record company, his golden name in music creation was the one that was coveted by everyone.
Serving as his record producer at this time not only means a leading position in the industry, but also a huge possibility of signing him in the future.
In other words, under the banner of Liu Qingshan, it is both profitable and easy to recruit new people. In fact, the record company is only responsible for marketing and sales channels. It does not have to spend manpower and material resources to acquire works, and it can eliminate the need for recording and supervision. , why not do it.
Liu Qingshan knew this very well, but he had to do so even though he knew that cooperating with others would lose a large part of his profits.
Overseas markets, especially the European and American markets, have existed for more than a hundred years. Their operational experience and market share in this area cannot be entered in a short period of time.
Moreover, their sales channels span all over the world and have almost formed an industry monopoly. Now, the success rate of going it alone without them is basically zero.
Moreover, the competition for him to enter the sales channel because of one or two albums is very costly, and he is currently in a critical moment when he urgently needs global sales to consolidate his market position. Undoubtedly, it would be the most worry-free and effort-free to hand over all the sales aspects. The way.
Therefore, the current method of cooperation is the most convenient way. Of course, being able to receive such treatment is inseparable from the inexhaustible supply of excellent works in his mind.
Otherwise, no matter how famous it is, no matter how large its fan base is, it will ultimately be unable to avoid effective marketing. Therefore, in fact, most of the revenue he wasted was offset by the market preparation of sales channels.
But knowing this, after hanging up the phone on Nash, he dialed Blaney's cell phone immediately.
"Haha, I had expected that guy Nash would not let go. But Mr. Liu, don't be embarrassed. I will personally negotiate with him and strive to achieve the best results." Unexpectedly, Blainey changed his previous complaints. In such a tone, as soon as Liu Qingshan told the reason of the matter, he took the initiative to propose a solution.
In the blink of an eye, Liu Qingshan understood something. You must know that Taylor's records are currently in the hands of Universal Music. Now that he has created a variety show specifically for her, the future development of this little girl is unpredictable.
And Universal has a similar mentality to Warner Records. They hardly need to worry about the song resources and recording of Taylor's new album. They only focus on sales, which also saves a lot of expenses.
At this time, Liu Qingshan was promoting the development of Taylor's career in another direction. Just by releasing a single under the banner of his works, it could rush to the major music charts overnight, which saved Universal paid a fee.
Anyway, Liu Qingshan's record contract will not be signed with any overseas company. If he can get a honeymoon period of cooperation with Warner Records through joint production, he can use their channels to promote Taylor's album, which at least guarantees the record. sales volume.
Furthermore, there were many rigid conditions in Liu Qingshan’s overseas album distribution contract, and the profit from his first album, Warner Records, was not as generous as expected.
Putting aside market influence, Universal doesn't mind if someone cooperates with him in releasing albums. The real profit lies in promoting the album sales of other artists under his banner.
Liu Qingshan, who understood this, responded with a smile: "Since this is the case, it proves that my thoughts are a bit impetuous, so I won't care about this matter?"
"No, no, no, Mr. Liu, you can leave the album to us, but you must always keep the promotion of Taylor's works in mind! I don't mean your Chinese market, but Taylor's overseas market." Market. For example, in the variety show you are currently producing, the promotion of each of his new songs will require further attention from Mr. Liu!"
"You mean the single release with Taylor appearing on the show?"
"Yes, even if only one song hits the charts, it will have a profound impact on her third album. I believe Mr. Liu has not thought of this benefit, right?"
"The new song single is currently only in Chinese, and the English version of the latest creation has not yet appeared on the show. However, I have already prepared the work for her, but it is not yet time for official promotion, because this show of mine intends to expand overseas. The market will make a decision based on the progress of the show!"
"I have heard about this, but it is very difficult to enter the prime time slots of the three major TV stations. Even if cAS TV station has a deep cooperation foundation, introducing a non-English variety show still needs to go through Strict market research procedures, the possibility is not high!”
"Who said it has to be broadcast on the three major TV stations? In fact, I have already negotiated with Qilin TV in Los Angeles. After the fourth episode of our domestic broadcast, it will premiere on that TV station!" In fact, now Xueyu Entertainment's Liao Xin is in Kyoto discussing the introduction of the program with Zhou Zhinan and his wife from Photovoltaic Media, and the final signature is needed.
Although the Kylin tv purchased by the couple is nominally a Chinese-language TV station in Los Angeles, the signal source of this Chinese online TV is iptv, which covers the entire Chinese community in North America.
Liu Qingshan owns 30% of this online TV broadcasting platform, which was renamed Kirin tv, and he only needs to be responsible for handing over all the Chinese-language works and Chinese-language interviews published in the United States to this TV station for premiere, without spending a single dollar. Split the money.
Of course, in turn, Photovoltaic Media also holds 20% of the shares of the North American branch of Xueyu Entertainment. This branch is the entertainment company headquartered in Seattle and controlled by Fang Qingyu.
It is settled independently from Snowland Entertainment in China. Currently, because the North American branch still has artist appointments and program planning contracts, this is a more cumbersome integration problem. Only cooperation can better reflect flexibility and independence. sex.
Whether it is 30% or 20%, they all exist in the form of dry shares and will not interfere with the actual operation and management of the other company.
For Kirin tv, this method is just an additional operating procedure, and the way companies in Liu Qingshan’s private name join the cooperation can also better reflect his participation and market influence of invisible shares.
Liu Qingshan can use this platform to promote his Chinese-language works, and use the market ratings of this platform to promote the introduction of projects from local TV stations in the United States.
So he didn't explain this matter to Nash before because he was still in a pure cooperation mode with that person.
But Blaney of Universal Records is different. This person was formerly the assistant of his predecessor Heinz, and he also has a teacher-student relationship that not many people know about.
However, Liu Qingshan has a deep personal relationship with Heinz and has even treated his family members. Therefore, he has a certain degree of personal friendship with Universal Music.
I also found a collaboration with Kirin tv. I don’t need to disclose it temporarily to Warner Music, but it’s hard to hide it from Universal Music.
In fact, this was his secret move to deceive Chen Cang, and it had been planned in advance. Sure enough, Blainey was surprised after hearing this: "So Mr. Liu has already arranged the expansion of overseas markets? Why haven't I received any information about this matter?"
"Currently, even Kirin tv itself does not know about this matter, and their big boss is currently in our Kyoto to discuss the matter. This cooperation project is still confidential. I hope Mr. Blaney will not leak it for the time being!"
"I understand this, please don't worry, Mr. Liu!" Blainey's expression at this time was joyful, because he felt Liu Qingshan's special treatment of him,
"I probably understand the meaning of Mr. Liu's actions. Through Kylin TV's broadcast, it is equivalent to proactively providing market research data to the three major TV stations. Without delay, it will be introduced into their official projects later. , forming the best market operation effect of seamless link?”
"Yes, it can also be sold at a good price! So, the news that I want to find cooperation with the three major TV stations is just a strategy. The premise of unilateral initiative will naturally mean that the selling price will be infinitely lowered!"
"Hahaha, the legendary Mr. Liu's super control over business operations does indeed exist. You are not only a good artist and a person with super abilities, but also a true business wizard!"
