Liu Qingshan smiled: "Actually, I have been prepared for a long time, but it is not easy to take the initiative, because famous multinational companies like that have their own fixed directions for cooperation, and the relationship here is very complicated. I am not good at it. Move out and attack!”
"Are you coming to sing in person?" Jin Xishan looked curious.
"No, isn't this asking Curry to go directly to Joe? What I mean is that the English version will be sung by Taylor, while the Chinese version will be sung by you!"
"Is this appropriate? I heard that the price of iPhones is extremely high. Will there be a market in China?" In fact, the question raised by Jin Xishan is very consistent with the situation in 2006. Neither the first nor second generation iPhones in history have The reason for listing in China is the excessively high sales price.
Even in the European and American markets, the emergence of this new revolutionary smartphone is marketed as a luxury product.
Liu Qingshan had long been mentally prepared for this, reminding Jobs that developing the Chinese market was not about profit, but about seizing the market in advance.
The future technology mobile phone industry will be a big war. Only by early intervention can Apple seize more market share of Hanguo Qixing, and only then can Apple's external processing business set up factories in the mainland a few years in advance.
History has proven that it is only the rapid growth of Apple's external processing industry that indirectly leads to the rapid development of mainland smartphone manufacturers. Otherwise, if we do not want to introduce this wolf, the subsequent rapid development will be delayed for several years. Year.
This point is still very important, so Liu Qingshan plans to fool Jobs and must pay attention to the Chinese market from now on.
However, he did not take the initiative to speak out about the strategic issues of this enterprise development model, so he came up with an alternative method of having Jin Xishanlai sing the Chinese version of the promotional song.
And he doesn't have to worry about his little thoughts being seen out, because facts will prove the commercial necessity of opening up the Chinese market. The problem is that the current Western world has not really taken this vast market seriously.
Liu Qingshan responded to Jin Xishan's question: "The price of iPhone will not be low, especially the first generation product, which still has a certain collection value! But in the early years, the big brother mobile phones often cost tens of thousands of Chinese dollars, so it is not the same Is there no shortage of mainland users? Western society has obviously underestimated our Chinese market!"
"But this is beyond your responsibilities. I heard Lawyer Wang tell you about your contract. The first clause is that you are strictly prohibited from interfering with other people's normal business operations!"
"That's why I brought you out to make people think it was for the development of your career. In fact, with the Chinese version of the promotional song, their product sales will have to come to China, even if it is just a small part of the market test! "
"Haha, Shanzi, you are so cunning. It turns out that the real plan is here!"
"When this matter is finalized later, you contact Taylor immediately and ask her to make time to come to China to shoot the MV. Your MV will be the same version as hers, but the plot background will be different!"
"You think Steve can't read your mind?"
"Even if you can't tell now that you will in the future, what does it matter? As long as we help him open up the Chinese market, it's not too late for him to thank us!"
"That's true, and you haven't really interfered with his business operations and actual operations. You just reminded him not to forget the Chinese market!"
"So Sister Xishan, you have to be mentally prepared. The two versions of promotional songs may not have the same commercial treatment!"
"I understand. Apple's main market will still be in Europe and the United States, and the English version's endorsement fee will be higher. I won't feel unbalanced about this. Besides, if I can get an endorsement spot in advance for the project you are looking for, I will be able to get it in the future." The products are selling well in China, and the endorsement fees will naturally increase!"
"Well, we have to look further. If you put your Chinese promotional song first, you won't be able to get any future endorsement contracts in the Greater China region!" As he was talking, Jobs's phone number was dialed.
After listening to Liu Qingshan's suggestion, there was a brief silence on the other end of the phone, and then there was a voice again: "Shanzi, our company has not yet considered the Asian market, or in other words, the development of the Chinese market is still on paper. expectations!"
"Hahaha, Steve, I understand your business ideas. Don't worry about the cost of Sister Xishan's Chinese promotional song. This time it is my buy one, get one free, as long as Taylor can give a reasonable price. Very satisfied!" Liu Qingshan is smart here. He did not mention the sales of mobile phones in China, which is equivalent to clearing away the suspicion that he intended to interfere with the normal operations of Apple. At the same time, he also raised the issue to Apple. To wake up, the idea of at least establishing a sales point in China has been buried in the other party's heart.
This matter should not be rushed. Western companies are most afraid of external interference in board of directors' decisions. He understands this clearly.
Sure enough, Jobs' tone immediately softened a lot: "Since there is a Chinese version, once it is adopted, it will not be ignored. I will initiate another issue here and strive to pass it smoothly in the board of directors! But my original intention is for you to be the first spokesperson , but those old guys have different opinions, so when they really find you, time will be so tight." Liu Qingshan would not believe everything he said. Although Apple's board of directors has a strong say, the specifics The overall direction of management is still in the hands of Steve Jobs.
Because he had left Apple Computer for 12 years due to a power struggle within the company's top management. When he was invited back to serve as CEO, one of the conditions for his return was the right to speak.
Liu Qingshan's so-called 20% stake is actually just the part that was separated from Jobs's hands. It is just a stake in the new products imac and osx operating system.
This also means that most of the shares held by Jobs are also inseparable from these two new products, so his say in the iPhone is much higher than in Apple's other businesses.
But since he said so, Liu Qingshan did not intend to expose this problem: "My personal opinion is that I am not very suitable. After all, the first-generation iPhone is positioned in the luxury category. There is no need for you and Apple to risk this." The risk is that not all Westerners agree with me as a Chinese!"
"Your suggestion is to find an American artist like Taylor?"
"Yes, I wouldn't mind endorsing a mature brand product, but after all, the iPhone is the first-generation smartphone product, and you should proceed with caution in the face of any uncertainties!"
"Hahaha, I was originally thinking of how to use words to ease your mood. It seems that although you are not at Apple, you still see the problem quite deeply."
"Let's cut the nonsense. There is no problem with the quality of the promotional song, and I will immediately notify Taylor to come to China to record it. How many days will you give me to rush it out?"
"Three days, at most three days, and it needs to be accompanied by the MV promotional version!"
"Then find someone to send me the prototype immediately. In addition, once my work is approved, you have to include the cost of advertising planning in addition to copyright! My mv is equivalent to the design and production of advertising!" Product Promotion This form of advertising is very different from pure marketing advertising.
The former refers to the stage that an enterprise goes through after its product comes out and enters the market. It is one of the services of online marketing and is also the advance layout of all future marketing methods.
Therefore, in this kind of promotional song, how to subtly add the product's logo or advertising slogan depends entirely on the quality of the work itself and the appeal of the participating stars.
At the same time, it is not strictly forbidden to include information about related products in such promotional songs, but it first appears in the public eye as a pure musical work.
Once the added part does not match the plot of the mv, it is easy for people to feel disgusted and even resist the product itself. For the enterprise, the gain outweighs the loss.
Therefore, the specific creators are very cautious about this type of promotional songs. Just like this mobile phone promotion song produced by Liu Qingshan, a picture related to mobile phones only appeared at the end of the entire mv.
Because he is familiar with these, he will be more confident that he will succeed once he publishes one song. Obviously the other party also has mysterious trust in his ability: "There has never been a mistake in the plan planned by you. I believe in your ability in production. When did Taylor get the plane? There is a direct flight from Los Angeles to Kyoto. At that time, I asked Curry to book a flight and fly there with Taylor!" Cupertino, where Apple's headquarters is located, is only a three-hour drive from Los Angeles.
"It's Curry, right? I'll ask Taylor's agent to contact him directly later!" After settling the matter, the car also arrived at Liu Qingshan's home.
They dropped Yao Beina halfway. Her father came to Kyoto, and the family of three also needed a rare opportunity to reunite.
Jin Xishan started to complain before he could sit down: "I always feel that we are doing a thankless job. Just watch, when the work comes out, Apple's board of directors will be picky and picky about Taylor's endorsement contract, going back and forth on the specific number. It’s so entangled!” Liu Qingshan laughed and said: “This is normal, so as a Chinese, it’s hard for me to get involved. Taylor’s nationality is a big advantage, and what I value more is how they take the bait, rather than how they take the bait. Hammer sales, no matter how valuable an endorsement contract is, there is no technical patent that is more tempting!" Jin Xishan didn't know much about the secret deal he made between the two companies, but he did know that they had some business dealings.
"Are you saying that Taylor and I's endorsement is just a step to get in?"
"It can be said that, but our future goal is not to obtain more shares of Apple, but to take advantage of their opportunity to set up factories in China, secretly cultivate our own national enterprises, obtain more advanced technologies, and build China's China’s own brand!”
