In other words, even if it is only a one percentage point increase, the producers may be able to get a surprising amount of extra money.
Of course, this depends on the popularity of the movie, so the performance of the promotion team headed by Chen Long in the first few days of the screening period is crucial.
Thinking of this, Liu Qingshan immediately had a deeper understanding of Chen Long's operation. Regardless of whether this marketing method is his handiwork, whether the future box office results will meet expectations, this time he also gave Liu Qingshan a good reminder. Awake.
It turns out that different movie markets have different operating methods. In any case, the best choice is to understand the local movie-watching habits. In other words, the most suitable industry rules in China may not be perfect in other regions. copy.
But Liu Qingshan is also really busy. The crew of his next film is indeed in intensive preparation, and the project was approved as early as a week ago.
And as early as a month ago, the filming of "Bright Sword" has actually started. Wang Baoqiang will also join the cast in the next few days. The main members of another "Soldier Assault" are currently being intensively trained in a certain company.
Especially for the former, Liu Qingshan also shoulders the role of art director. Although it has more symbolic meaning, because it is a key project of the Five One Project, the participation of the troops is very high, and he must stay with the crew during the early stage of filming. For a few days.
The director of this series is co-directed by two famous directors with military backgrounds, which shows that it has attracted a lot of attention.
As the artistic director, although he does not have the right to direct the shooting scene, he does have a certain say in post-production rights. Of course, this is what he strongly demands.
Coupled with the recommendation rights of several main actors in the early stage, in fact there is still some weight besides the screenwriter.
In particular, the candidates for two veteran actors, Chen Baoguo and Li Youbin, were confirmed almost as soon as the script was submitted for approval. It can also be said that the right to speak on the most important candidates was the first reason why he was willing to hand over the directing rights of this project. premise.
The original version of this drama was so popular that it became the only long-lasting anti-Japanese TV series in recent years. It was only supported by the outstanding acting skills of several protagonists and the overall coherence of the story.
Because there are so many problems, such as the extremely poor props, especially the fake guns.
The war scenes were even more unwatchable, all kinds of unreasonable and all kinds of dumbfounding. The soldiers all walked carelessly and lacked energy. Compared with the leading actors, the feeling was even worse.
And in terms of photography, it can be seen that the investment is indeed very small. Let’s not talk about the clarity. It can be done in one shot without cutting the lens. It feels like a camera is working.
What Liu Qingshan couldn't stand the most was that when the characters were talking, the close-ups were too close. Every time, it was a big face, and even the top of the head was out of the frame.
From a professional point of view, it is very likely that the crew did not even have a crane or track, and relied entirely on the photographer to hold it all the way.
Such a good script framework, but due to the lack of funds and the lack of attention from all aspects, led to the strange phenomenon of this classic drama with huge shortcomings.
Such simple shooting conditions and various unprofessional production factors were still able to be tirelessly replayed and rebroadcast by various TV stations in the following nearly two decades. This shows how classic the performances of several veteran actors in the play are. .
Of course, a high-quality script is also the first prerequisite, but although the original drama is full of flaws and public criticism has always been sharp, no one will find fault with them.
Therefore, except for one or two limited roles, the candidates for this version of Liu Qingshan are trying their best to maintain the original cast.
The previous actor who played Zhao Gang had no faults in his acting skills, but he was far behind Chen Baoguo in terms of reputation. Liu Qingshan couldn't just miss out on having an experienced actor next to him.
Moreover, Chen Baoguo himself desperately hopes to have a breakthrough in role-playing. In short, Liu Qingshan operated this project with the conditions and attitude of a major production, and he even personally selected the two directors.
Of course, both of them are veterans in the industry, and his qualifications are not enough to give guidance, so he actually turned down the invitations for the first few visits on his own initiative.
But this time the invitation was different. It was Mr. Fu who made the call personally, and he accompanied the old man to the set for inspection, and the time was set in a few days.
Therefore, Liu Qingshan has a very perfunctory attitude towards this trip to the United States, because he still has something on his mind. If the "Bright Sword" project can successfully pass Mr. Fu's eyes, there will be a next series. And the premise of a movie getting taken seriously by the military.
Especially for "Soldier Assault", almost all the shooting content took place in the military camp. Without the close assistance of others, it would be impossible to shoot a high-quality sense of picture substitution.
Therefore, Liu Qingshan was accompanied by Jin Xishan and Grace. After resting seriously at home for a day, he boarded a plane to the other side of the ocean early on the third day.
The next itinerary was just as the three of them had guessed in advance. It took them a whole day to travel back and forth to several major screening locations in Los Angeles.
Why use
What about the word "back and forth"? This is because according to Chen Long's design, each screening point not only requires the main actors of the crew to promote the show, but also signs a contract with a local TV station to film a special column.
According to the script set by the program team, they will also conduct a feedback survey on the audience who walked out of the theater in the form of a street interview.
Therefore, they need to complete the promotion at this screening point and immediately move to another point to save time.
After the audience of the second show entered the theater, they had to return to the previous point without stopping to interview the audience of the first show.
With such a novel design, the audience in front of the TV had a great time watching it, but the hardest part was the entire crew.
However, Liu Qingshan also expressed his understanding. In the past, boring simple talk shows have become widespread now. Using such a variety show format to add some tension and interest to the program will, for the audience, It is not a pioneering experience that updates the format of programming.
However, Chen Long and others actually knew that such a torturous variety show style attempt would be more acceptable to foreign artists like them.
Any Hollywood film crew would not necessarily accept this variety show format. But they know that they are very dedicated and serious. After so many years of acting career, no one has experienced it.
Moreover, even Liu Qingshan, who has a very high public base among the old and American people, did not show any discomfort. Naturally, it was even harder for others to say anything.
In fact, as the only person with prior knowledge, Chen Long did not disclose this publicity method to everyone in advance. Logically speaking, it is a bit inappropriate. After all, Xu Guanwen in the crew is in his sixties.
But regarding the importance of Chinese-language films entering overseas markets, everyone is very cooperative. After a long day, while their bodies were exhausted, the crew members also truly experienced the influence of Chen Long and Liu Qingshan overseas.
One of the two people stood up randomly. I dare not say that the crowd was empty, but at least there was a surge of enthusiasm. Liu Qingshan, in particular, was pursued and intercepted by more young people.
This is inevitable. After all, it is a variety show that needs to be shot on-site. It is impossible to draw a fixed warning range like a movie.
But after noon, looking at Brother Guanwen who was already out of breath, Liu Qingshan had a thought and used his meal time to make suggestions to the on-site director.
According to what he said, a certain two actors did not participate in the frequent toil, but fixed themselves in a certain position near several reflection points, put on ghillie suits, and pretended to be tree men to scare pedestrians on the roadside.
Those who were frightened were stopped by TV crews across the street to explain the reason and write a small gift to express their apology.
The reason why Liu Qingshan made this suggestion is because this variety show still has a
The title of "Human Observation" has such a link, which can be regarded as helping the program team to open up new highlights and social topics.
Of course, his main purpose is actually to find an excuse so that Chen Long, who is in his fifties, and Xu Guanwen, who is in his sixties, can have the opportunity to avoid some of the hard work of traveling back and forth.
And the seemingly nonsensical plot setting is actually very helpful for the promotion of the movie.
Not only the small gifts can be movie tickets for a certain show in a nearby theater, but also the gimmick of this little street scare trick can be used to give the program team a new form of bold attempt.
This kind of scary little game is actually common in the childhood memories of people all over the world. Although there is a small amount of mischief in it, it is one of the very few that has no race, color, nationality, or growth environment. Children's game of differences.
More importantly, the program team added this game segment not for the sake of being a prank, but to officially record the footage of more people laughing heartily after being frightened.
Since this program is called
"Human Observation", using this method to capture and even promote the innocence of childhood outside of all kinds of survival pressures, doesn't it exactly fit in with the theme of this program!
After understanding Liu Qingshan's suggestion, the director showed great interest. Mashan even suspended the development of the next link and held an internal meeting on the spot.
Liu Qingshan and Chen Long were also among the participants. After all, they were the protagonists today. Similarly, after listening to this suggestion, Chen Long gave Liu Qingshan a thumbs up without thinking too much.
Just because he was in front of dozens of foreigners, he didn't speak, but the admiration for Liu Qingshan in his eyes could still be seen at a glance.
