Many people who have begun to realize it are expressing their opinions in a variety of ways. They all understand in their hearts that if this road can be opened, the potential meaning is by no means an ordinary business behavior.
Of course, it is extremely difficult to achieve. After all, it is too unbelievable to pay for the administration of a purely commercial act. It is not just a simple matter of setting a precedent.
However, the probability of success is very low, which gives Chinese films the ability to open up overseas markets. Its significance and symbolism are also obvious. From a purely political perspective, the national image of China outweighs commercial interests. The questions are also far-reaching.
The cultural and entertainment industry also needs industry benchmarks. Such a simple truth can be understood by ordinary people at a glance, not to mention the men in the ministry. Their daily work is to figure out how to improve Huaguo's international influence.
Come and try it quickly. 】
The consequences of just opening this hole are equally unpredictable. You must know that it is not just Liu Qingshan who has such domestic connections. If other film projects are jealous of the bonus of "Let the Bullets Fly" being recommended by one country in the future, they have made similar suggestions. How the ministry should respond to the request is a very serious and hidden problem.
However, it was necessary to try this kind of attempt anyway, so before the video conference ended, Liu Qingshan dialed Fu Haomin's personal phone number in front of everyone.
After the other party understood the whole idea, he conveyed back an obviously shocked tone as expected: "I have to say, Shanzi, your idea is very bold, but the implications of this matter are too important. Even with our personal relationship, I don't think so." I feel a huge embarrassment! In other words, the possibility of success is extremely slim!"
Liu Qingshan said happily: "The difficulty may be greater than you and I imagined, but if I had been given one more day, I would not have come up with such an opportunistic way. Hundreds of millions of dollars have been spent, and I still can't." Do you care about the investment in publicity?”
Although his statement is somewhat exaggerated, because from the formation of the crew to the completion of filming, the actual investment was not even 100 million.
But appropriate exaggeration is never as simple as complaining or gaining sympathy, but another way of expressing recognition of one's own work.
"Of course I know how much effort you have put into this project, brother, but others may have similar ideas to me! I can only promise you to form a written feedback report immediately. As for whether it can be obtained in a short time You are not sure about the reply, let alone whether it will be approved. You must be fully mentally prepared for this result!"
"Brother Haomin, there are no outsiders between us. Let me tell you the truth. In this matter, I have the mentality of taking advantage of the opportunity. Not to mention the mental preparation for failure, I may even be successful. I haven’t really thought about the concept in depth!”
"I bet you are willing to tell the truth! Time is urgent. I have to send it to the department before I get off work in the afternoon. Tomorrow is Friday. Normally, the department will not accept new copywriting on this day!"
"Don't worry, let's discuss it again, and maybe we can adopt a more flexible approach. For example, the cooperation of relevant platforms can be task-based on the first day, and the subsequent information updates of each node do not need to be decided in advance for the time being. Is it more humane for the platform to decide whether to follow up or whether it is necessary to follow up based on the actual box office?"
"Huh? Even though it is just a small change, it has won a small chance of success! Because the greater the international influence of a pure Chinese-language film, the more it can reflect our country's sense of achievement in cultural undertakings! If you Movies can continue to break various movie viewing records, and even have the opportunity to make Chinese-language movies enter the top 20 in the international box office rankings. Maybe after one billion, it will automatically attract the attention of major domestic mainstream media without mobilization. Positive coverage!”
"Yes, yes, the higher the box office, the higher the enthusiasm of the Chinese people, and the more obvious the initiative will be to follow up. In this way, the original commercial behavior has become the source of the Chinese people's national self-confidence!"
"Okay, without further ado, I'll start preparations right away. Just wait for my news!"
When his attention returned to the meeting site again, Liu Qingshan received a long burst of applause.
Although the feeling of hope became stronger after making this phone call, it also meant that the unexpected turn of events was loosened, because with the emergence of this kind of movie poster format, it is easier to generate people who are paying attention to the Olympic gold medal list in the later stage. The influence of this potential folk factor, the sense of national glory, is terrifying.
Of course, all this needs to be based on the extremely high quality of the movie, otherwise it will be a childish idea like a mirror.
So Liu Qingshan immediately focused on the details of the promotion when he wrote down: "It is best to design the movie poster into a domestic version and an overseas version after a certain stage, and use it as a promotional poster on the external network with US dollars as the unit. , the statistical data must be accurate to three or four decimal places in tens of millions. In short, the more detailed the better..."
This meeting did not last long and ended hastily before three o'clock that afternoon.
Because starting from tonight, receptions like the noon cocktail party will have to be as intensive as running water banquets. After all, especially overseas guests are concentrated in this hotel, and there is such a semi-Western communication environment. , it is easier for them to have a comfortable mood as a guest.
More importantly, this small hall on the third floor will begin to accept a certain number of journalists from various countries, and even some business negotiations can be conducted in this self-service reception venue.
Its actual function in the next two or three days is to have the function of a special press conference hall for reporters and media for some large-scale competitive events. It may also serve as a paper media update and release platform for over 100 million movie posters in a long time. It will also be placed here. It can be quoted and forwarded by various reporters at any time.
Although this kind of publicity method that simply uses box office results as the first judging criterion will be criticized by many people in the future, especially overseas public opinion, it is certain that such a simple and crude publicity style will be imitated by subsequent films.
The utilitarian psychology of doing so is indeed a bit higher than the artistic pursuit of the film industry itself, but commercial films will always be the mainstream in the market, even if similar commercial hype cannot be copied or is boycotted, for investors But he would support it with both hands, and it would help him block most of the doubts.
In the next period of time, Liu Qingshan had been making in-depth layout plans with Jawaha from the ad hotel. When the time quietly came to 4:30 in the afternoon, he finally received a call from Fu Haomin.
"For this reason, the department held an internal meeting for senior executives at home. At the same time, it also turned on the video connection in the conference room, allowing the meeting content to be connected to the desks of certain supervisors! Your opinions were The reason for paying special attention to it is actually simple. That is, the domestic cultural department is in urgent need of a project to open up overseas markets. If you can just invite big overseas stars to focus on the problems that arise in China, you will already be in the hearts of some leaders. It has established a very positive image!”
"Brother Haomin, can you make the story short? We all know the truth by heart, so there is no need to repeat it again, right?"
"Haha, are you anxious? Why did you go so early? Okay, I won't tease you anymore. The meeting is still not over at this time, but a leader has said that he is willing to obtain the scrolling subtitles at the bottom of the screen of the National Television Series 3 in a private way. method, to appropriately add some textual news after the data update. The content of such rolling broadcast may be very small, even only a few sentences, but it can influence several local stations to find the official website in the name of national television participation. Based on the basis of the report, by then we can consider a reporting method that fully reflects the movie poster on the local stage!"
"Well, that's good news. Although it's not as good as the publicity I thought it would be, at least it's gone from possibility to opportunity!"
"It's a bargain, so be good! To tell you the truth, almost all of us are trying to cross the river by feeling the stones, trying a new way of publicity! But the reason why the leaders have relaxed their opinions is that there are other unknown If you have influence, there may be people higher up who are helping you speak!"
"I will never say anything cheap again. I also asked Brother Haomin to tell me that once the box office is successful, I will definitely take part of the profits and give them back to the ministry in the form of sponsorship, and those local stations that actively cooperate. , I will also use specific projects to express my gratitude!”
"You really decided that I would say this? But if you think about it carefully, the words you say are just water thrown out. By then it will be too late to cheat!"
Liu Qingshan laughed loudly: "If I don't have such a bottom line as a human being, how can I still hang out in the industry in the future? Don't worry, I won't be so shameless in making demands on the country for similar careers in the future. As long as my career is just When it comes to development, it is necessary to use some off-the-shelf tactics, otherwise why would we go head-to-head with those giants in the film industry? Besides, this kind of fake-out thing will never happen again, so you leaders can relax and relax!"
"Okay, I will bring your original words to you right away! Keep waiting for the news. I guess there must be a reason why the meeting has not ended. Maybe the official will give you more help!"
After hanging up the phone, he immediately conveyed the good news to Park Hye-jin, letting her provide reassurance for the intense work of various departments.
Then he made a call to Mr. Fu. The old man on the other end had obviously gotten the news a long time ago, and his tone sounded very happy: "Okay, you kid, you can come up with such a weird idea! Give me a call, old man." , you want to find out through me who is specifically speaking to you, right?"
"I am the roundworm in your belly. No matter how hard you try, you seem to be able to sense it immediately!"
