As a leading force in today's luxury goods industry, almost every obvious business innovation of Prada will attract special attention from people in the industry. Of course, these fashion magazines know how to cater to the market.
What's more important is that it is obvious that the three-dimensional effect cannot be achieved by just talking about it, but Liu Qingshan is here, and his figure is the standard of the top male models.
Therefore, the purpose of Prada taking the initiative to participate in this party was to let Liu Qingshan try on the clothes that had been prepared long ago, and let major fashion magazines take photos and publish them. It was not just a free advertisement. And there is no need to pay Liu Qingshan’s notice fee.
As for Liu Qingshan, even if he understands Prada's plan, he will only try his best to cooperate for polite reasons. After all, his global endorsement name must be widely spread.
Sure enough, just as the shrewd Miu Miu designed, Liu Qingshan became a free human prop, frequently entering and exiting the dressing room, displaying every set of clothes.
Such free models include Jin Xishan and Taylor. Compared with Liu Qingshan's wry smile, they enjoy it. There is no girl who doesn't like smug beauty, not to mention that these tailor-made clothes for them do not cost any money.
For a brand as big as Prada, it is natural that it not only has clothes, but also has complete accessories for all kinds of clothes, and they are all custom-made with real materials. These clothes will be given to three people as a gift.
The only difference is that the women's clothing does not have the unique mountain-shaped LOGO of the "Qingshan" series of clothing. The position of this LOGO is also uniform, and it will only be reflected slightly lower on the back and neck.
His unique LOGO design is made of real diamonds, and even the gold and silver threads connecting it are genuine, which shows how expensive each piece of clothing is.
All products for sale can also have this logo, but they must be booked in advance, and they cannot be inlaid with bright diamonds. At most, they can be embroidered products with gold and silver threads.
In fact, it is only reasonable for celebrities to wear such a conspicuous design. Ordinary people wearing such a bunch of sparkling diamonds on their backs will only be regarded as fancy clothes or very feminine. Although this LOGO is not big, Only as long as a child's hand.
This pattern design evolved from the towering peaks in Chinese landscape paintings, rather than the flat and wide hieroglyphic type of "mountain".
There is no specially designed women's clothing. Jin Xishan and Taylor's clothes only have the inverted triangle Prada logo, but because they are special products, the material is changed from ordinary iron to pure gold or pure silver.
The reason why Prada is willing to spend a lot of money is naturally due to its attitude towards Liu Qingshan. He is now the cash cow of this brand and has to be treated with caution.
Moreover, the ready-made clothes that were put on the market through his early designs are currently selling very well. For example, the casual dress he wore when he sang "Flying in the Sky" in the cold country has been sold out several times in Europe and the United States.
Otherwise, how could Miu Miu be so willing to pay? There is a reason for the birth of this endorsement contract.
As the party progressed, Blaney and Randy, who had been robbed of the limelight, had more opportunities to express themselves.
The purpose of these two people coming to China was different. Randy came as the spokesperson of FOX executive director George Bullin, and the communication process was based on television projects, so the symbolic meaning was greater than the intention of cooperation. .
Therefore, his mentality is the most relaxed, and he is one of the most valued people by the organizer of the reception.
In contrast, Blainey's burden is too heavy. Not only does he have to encourage Liu Qingshan to seize the distribution rights of his first overseas album, but he also has to take care of the movie script task of his old boss Heinz.
Heinz has been transferred to Universal's film department and concurrently serves as the vice president of the film company. The biggest reason why he was hired overnight as one of the film company's top executives who is more able to take charge of his own affairs is because he has Get the convenience of Liu Qingshan's movie script.
Of course, this is only Universal's knowledge. In fact, he knows best. It is not because of the deeper personal relationship between himself and Liu Qingshan, but because he is lucky enough to be the first person in the industry Liu Qingshan met in Laos and the United States.
However, this origin still has some weight. Otherwise, why would Liu Qingshan first think of Taylor when it came to arranging his singer business, instead of Warner Records, who later had deeper cooperation and wider connections.
Just when he was transferred to the film department in the form of a rescue, it meant that the group headquarters wanted to use him to obtain more movie scripts, but his early request had already received strong support from Liu Qingshan. Since the filming of the film has not yet been completed, he was really embarrassed to have more demands from Liu Qingshan.
He has the mature mentality that adults need to know when enough is enough, but he is helpless and increasingly anxious from the constant urging from the Universal Group headquarters, so Blaney's trip to China was born.
As mentioned before, Shanghai TV most hopes to get business support from colleagues at FOX TV station, so that similar needs can be written into the contract for cross-border cooperation with "The Voice".
Universal is forcibly taking a free ride this time. Fortunately, the live judges of the old American version of "The Voice" include their Universal artists.
So they did not hesitate to squeeze out the artist who could travel at public expense and replaced him with Blainey.
In order to deepen the necessity of his trip, Taylor's quota became particularly important, but little did they know that behind their superficial pursuit of Liu Qingshan's record distribution rights, there was also a hidden purpose from the film company.
In view of this complexity, Randy's mission was much easier, because he knew well that the so-called business exchanges between two units were actually just the unilateral business needs of Shanghai TV. After all, stars from the United States It only makes sense for celebrities to come to China, and Chinese stars are not recognized by the American market, so FOX really looks down upon this issue of personnel exchanges.
The Chinese people are well aware of this, so what they went to Shanghai TV tonight to convey to Randy was not the exchange of personal connections, but the instillation of business philosophy.
So Randy was not paying attention at the beginning, but eventually successfully evolved into gradually paying attention to it later in the reception.
You must know that this business philosophy was summarized by Liu Qingshan based on the development trajectory of the global entertainment industry in the next ten years. Almost every item and every product is at a key node in the inevitable trend of the industry.
Although no specific verification can be seen in the longer term for these strategic business models that are similar to predicting events, the current and upcoming trends in the entertainment industry, or signs of taking advantage of the situation, can be used to judge the impossibility of this business model. Lack of sex.
But he would never have imagined that Shanghai Satellite TV is just a pure theorist and does not currently have the hard conditions to support these developments.
To give the simplest example, the scenery, lighting, stage design, recording equipment, imaging equipment, sound source quality, etc. at the recording site of Shanghai TV's "The Voice" are among the best in the world's variety show projects.
These things that Randy and others can see are no worse than the on-site facilities of "The Voice" in the United States. However, if they did not go through a more comprehensive and in-depth investigation, they would not know that these hard conditions are actually Shanghai City spent a lot of money to find a professional company to provide it.
Similar designs are the best and top-notch stage effects nowadays, and they happen to be among the things that are happening and are about to happen that can be seen to be believed.
This directly leads to the fact that they will only think that this Chinese local station is capable of setting up such a high-quality stage. With this misunderstanding in the first place, they will have reason to believe that Shanghai City has the ability to achieve the business philosophy. many things.
Business philosophy is an invisible and intangible strategic data accumulation. Outsiders do not feel its scientific nature and importance. However, in the eyes of industry insiders, it is an original theoretical construction that points out the direction of development. It is a hidden It contains a forward-looking plan that reveals the mystery and laws of its industry.
Why is it that almost every country in the world has established research departments with a theoretical basis? It is through forward-looking future policy-oriented research that we can accurately predict the direction of development in a planned and planned manner.
This kind of pure theory is also needed in business activities to face up to the differences or evolutions caused by the changes of the times, so as to promptly revise and transform accurate response strategies in the future.
This is the necessity of retreat. It may seem illusory, but whether you can make correct judgments on current affairs in the future is inseparable from whether there is prior theoretical research.
Therefore, Randy, as the executive officer of the entire FOX variety show department, quickly discovered the importance of the business philosophy revealed by Shanghai City, thus changing his previous relaxed mentality of official travel.
Perhaps it was at this time that he discovered that China's entertainment industry, which seemed to be very backward on the surface, was actually capable of an all-round rise. In the actual communication between the two parties, it was not as simple as simply giving, but the other party. There are still many resources that FOX can use.
Randy's psychological change was sensitively caught by the people in Shanghai, so the eyes he then turned to Liu Qingshan showed a growing sense of gratitude.
The reality is so cruel. Today is the era of commodity society. Any cooperation method is based on the premise that everyone gets what they need. Otherwise, if you only have the ability to ask blindly, you will eventually become the party abandoned by the interests.
Even if they are reluctantly involved, the claimant can only be the party with no say. Sooner or later, it will come to a day when it will be discarded as useless, and it will not even be qualified to be a vassal.
In fact, according to the current situation and capabilities, the "Voice" project parties of the two countries are in such a situation. If Shanghai cannot provide what the other party needs, it will inevitably become an accessory to the commercial contract that the other party disdains.
