Chapter 836: Follow-up Issues of the Endorsement Contract

Style: Girl Author: three inch knifeWords: 3194Update Time: 24/01/11 15:20:38
Liu Qingshan smiled and nodded: "My opinion is that this plan does not need to be taken too seriously. It can only be used as a reference and suggestion. However, we at Shencheng Satellite TV must form a unified approach to deal with external guests. The content is regarded as your own business strategy, but it is only for them, and it is not too vulgar to draw a big pie for these people to deceive them, right?"

"What the hell!" Someone responded with a smile, "You are also trying to promote future cooperation. In fact, we really can't come up with more reasonable and constructive opinions for the time being, so we use this kind of verbal quotation to induce the other party. The psychology of equal treatment is obviously very suitable!”

Liu Qingshan raised his thumb towards the individual to express his admiration: "Director Miao hit the nail on the head and understood my thoughts and purposes so quickly! Let's tell the truth behind closed doors. Many of the plans and settings in it obviously have nothing to do with us. There are some gaps in domestic industry capabilities and influence at present, and there is a lack of many specific implementation conditions. However, at the same time, our business is in the stage of rapid development. If we look at this plan next year, some of us may already have the development foundation. Do you think this is true?"

Nian Ran nodded seriously and said, "It's true. I have no say in other industries, but I have some in-depth knowledge of the domestic entertainment industry. The current development in all aspects is indeed advancing by leaps and bounds!"

"This is the end!" Liu Qingshan said happily, "Those foreign guests don't know our true current situation, but many projects in the plan are obvious guiding interpretations and prospects for their extremely mature industry scale. Prejudgment, what I mean is that this time we will not sign any actual cooperation with them, but Cao Yong’s more flexible initialing model, which can not only tie up the enthusiasm of foreign colleagues for cooperation, but also meet our domestic performance needs. , suspending is not ending, but accumulating strength to see what happens next and then decide whether to explode as a whole!"

The second half of his speech was about helping the people in front of him. As a member of the system, who doesn't want to use political achievements to move forward and respond to the tasks assigned by the above in this way, although there is still a lack of practicality. effect, but it is also far more affordable than signing a blank check.

The people above are all talented people with rich work experience. As long as the plan is reported, someone will figure out the twists and turns inside.

The key point is that reporting is not reporting. Just one word makes a huge difference. The former is just information feedback, while the latter is the reporting process.

If the superiors approve this reporting model, the problem of lack of factual basis in the plan will naturally be solved.

Moreover, while obtaining the approval from the above, it also temporarily tied the positive attitude of foreign guests to seek further cooperation. For Shanghai Satellite TV, the recognition of these two aspects is indispensable.

Even though people know their own affairs, there is still a possibility that this deception model will be implemented sooner or later, and that is the rapid development of the domestic entertainment industry.

Regarding this point, as Liu Qingshan just said, no one can say what the situation will be like this time next year. It is not clear that the difficulties this year will be the shortcomings that will not be fully resolved next year.

Taking these considerations into consideration, many of Liu Qingshan's fanciful development ideas may not necessarily be impossible to realize.

For example, the current problem of professional studios that can only be recorded in other places is that similar large-scale facilities will be built in China starting next year. Are the shortage problems in other aspects still far away from fully coming to fruition?

Therefore, it is more appropriate to describe today's Chinese entertainment industry as changing with each passing day. Everyone here is an insider and understands it.

In other words, it is easier to understand that Liu Qingshan’s plan seems a bit whimsical now, but it does not mean that next year and the year after will be like drawing a pie. There are many unpredictabilities in forward-looking plans, but with Let's delay the overseas cooperation opportunities that we finally found. Obviously, the meaning is more important than practicality.

The advantage for China is that those foreigners do not understand the current development status of the domestic entertainment industry. It is undoubtedly necessary to use such a deceptive method in exchange for future cooperation possibilities.

Ever since, the faces of everyone present showed expressions of relief.

They have been in the officialdom for a long time and know that even when the hard conditions are temporarily unavailable, it is easy for them to issue some policy guidance that will pass the strict review of the upper levels.

Although this is somewhat fraudulent, the content of the plan is theoretically detailed and credible, and the calculations in almost every link are very precise. It just lacks hard basic support and performance evidence, but it is by no means a lie.

And the reason for its emergence is to deal with the indifference from overseas markets. Since the domestic entertainment industry really has no trading chips, it is not a bad thing to exchange for more advanced entertainment experience and human resources.

The officials of Shanghai Satellite TV were grateful for having solved a major and difficult incident, and looked at Liu Qingshan with joy.

Nian Ran breathed a heavy sigh of relief: "Mr. Liu, although I still don't know the opinions from above, based on my many years of experience, it is very likely to be approved smoothly. We are all old acquaintances and have good relationships." We have a basis for cooperation, and even more advantageous projects are expanding their influence step by step. You can be at least half of our colleagues, right?"

His subordinates were obedient and immediately explained and nodded in agreement.

"Since we are colleagues, if you have any needs at work in the future, just tell us directly. As long as it is within our scope of authority, we will definitely support you!"

Liu Qingshan went through so much trouble just to get such a result.

It stands to reason that the TV platform with which he has the strongest relationship is Kyoto Channel. However, in a special industry like the entertainment industry that is prone to disputes, the advantage of being backed by the mountain of the capital of China is not obvious, but has a deep feeling. A sense of control everywhere, like a tiger's den or a dragon's pool.

For example, when it comes to the selection of variety shows, we don't dare to go out of our way. Even when faced with huge actor resources, we have to think twice and conduct repeated research before we dare to use them.

"Supergirl", which only lasted for one season, is an example. Although it pioneered the folk talent show and created mythical ratings miracles, it still faced the dilemma of not being approved for the second season.

A similar example is "Where Are We Going, Dad"? Although the recording of the second season this year has officially started, various doubts from the official and private parties have continued.

The last time he returned to Kyoto, Ge Daquan and deputy director Wang Chongjie each used their own methods to tactfully remind him to strengthen cooperation with local stations.

In comparison, Shanghai TV's selection of entertainment programs has a much looser environment for growth, which is why he was so proactive in extending goodwill.

In fact, before this, Liu Qingshan had a clear understanding of the inner doorway, so he handed over the "Super Girl" project to Kyoto Satellite TV, which had only a two-year survival period.

Now it seems that his move was quite shrewd, and he spared no effort to help Shanghai TV within his capabilities.

Therefore, after hearing Nian Ran's promise, he also stated the conditions unceremoniously: "I highly recognize Director Zhao Jinqiang's working ability, and our Snowland Entertainment currently seriously lacks people with his ability. Director Nian's subordinates Anyway, there is no shortage of people, why not just lend me a few years?"

In fact, not only the variety show department is aware of the issue of "The Voice" director Zhao Jinqiang's departure, but also the entire Shanghai TV management.

This person has long thought about leaving, but the reality is that there are too many talents like him in Shanghai Satellite TV. At his age, he is in an embarrassing situation of not being able to get up or down. Instead of staying in the station to eat and wait for death, it is better to Let him go out to seek Liu Qingshan's favor.

Even though he performed well in the first season of "The Voice," there are many directors with more experience and better connections than him, and there will be no problem taking over the show next season.

Moreover, Zhao Jinqiang has already said that even if he joins Xueyu Entertainment, the programs he produces will be broadcast on his old club. This reason is much stronger.

Everyone in the industry knows that Liu Qingshan has countless project plans in his hands. If he can be tied to his own TV station in this way, the benefits of this deal will be huge.

Therefore, after hearing this, Nian Ran didn't even think about exchanging opinions with his boss, so he agreed without permission: "We are talking about whether to borrow or not. As long as Director Zhao is interested, Mr. Liu can sign a contract with him, and we will The HR department will definitely give the green light all the way!”

Apart from that, Liu Qingshan said enough is enough: "There is nothing else. We have always cooperated with each other in our cooperation projects. As long as the current good situation is maintained, I will have more confidence and energy to develop other projects!" "

His words were tantamount to a promise, and the atmosphere at the scene was naturally one where everyone was happy.

Liu Qingshan declined the other party's invitation to the banquet, and the reasons were very sufficient. During this period, the ringtones of his and Shi Hui's mobile phones kept ringing.

He had just returned to Kyoto and was really busy. While he was silent, at least two endorsement merchants came to his door.

One of them is Prada, which has been agreed upon in advance. The selection cycle for a top international brand spokesperson like this is always very long, not to mention this kind of global endorsement that is almost tailor-made for Liu Qingshan and was only a concept before.

It has been nearly half a year since he initialed the contract with Miu Miu, and the official contract signing was long overdue.

However, this is already an effort to simplify the process. The selection of spokespersons for any big brand is actually entrusted by the manufacturer to a professional brand image building company. They will conduct an overall survey on the product life cycle and the user image of the candidate spokesperson, and then Based on the quantitative statistical results, the "user image" with the highest affinity index that is most relevant to the brand is determined to be the brand spokesperson.

Therefore, in the eyes of laymen, the one-sided confirmation method of the manufacturer boss is actually just a very shallow and one-sided understanding.