As a person in the game, Tyra naturally couldn't see the fact that she was being plotted, and after knowing that Liu Qingshan had such a plan, she would not have the idea of starting a new business in the future.
Therefore, at this moment, she could not hear Liu Qingshan's knowing pretense of asking questions: "That's it, Ms. Tracy told me about your follow-up plan for the National Model Draft during the chat, and suggested that I let Wei Seize this opportunity!"
"Yes, I mentioned this to her, but I haven't decided yet whether to include Victoria's Secret. After all, their products have certain limitations!"
"Don't be like this, boss, I have cooperated with Victoria's Secret for many years, and our future programs will have the participation of the underwear industry, which will be more in line with the female theme of the Super Model Grand Prix. Although supermodels are not divided into men and women, the male model industry is in a downturn. It is also an indisputable fact. Moreover, Victoria’s Secret is very strong and has a wide network of contacts in various industries. More importantly, this manufacturer can help us solve many supermodels’ future employment problems!”
"Have you called them to inquire? What's their attitude?"
"Wexner has a very good relationship with me. He also expressed his eagerness to meet you. He also said that he had wanted to get acquainted with you before!"
Liu Qingshan had searched and found that he did not have much favorable impression of the founder and CEO of Victoria's Secret, and even had some disgust, because his co-executive Ed Razek would gradually engage in many disgraceful behaviors.
But he values the Victoria's Secret Show, an annual fashion event, which is definitely the most effective marketing and branding method in the era of consumerism.
Before Victoria's Secret no longer fits the current consumption concept, this top presence in the underwear industry will be of great help to his show. However, many Victoria's Secret brands will have many transformation problems that urgently need to be solved in ten years.
More than ten years after Victoria's Secret was promoted to the altar due to the huge media effect, models with long hair, voluptuous breasts, slender waists and curvy buttocks catered to male aesthetics, but they did not win over the Millennials and Generation Z. The joy of female consumers only made them disgusted.
The death of the Victoria's Secret show marked an important cultural moment. Consumers did not want to be complicit in the objectification of women. Victoria's Secret became the underwear overlord through "sexy" marketing, but it also fell from the altar because of the "sexy" label.
By then, a younger generation of consumers had grown up with brands like Aerie, whose marketing methods were more inclusive.
Contrary to Victoria's Secret's sexy line, Aerie does not have sexy supermodels on the catwalk, nor does it have exaggerated lace. Not only are the prices affordable, but they also hold marketing campaigns and ask amateur models to show off their underwear. Tattoos, spots and even stretch marks are left untouched in advertisements.
In contrast, Victoria's Secret still only regards sexy supermodels as its ideal, which puts a nail in the coffin of Victoria's Secret.
Therefore, Liu Qingshan has no intention of signing a contract with Victoria's Secret for a long time. After his supermodel competition is officially on the right track, it is a secret in his heart to quickly separate from it.
So he seemed a little careless about Tyra's urgency at the moment, and of course the acting factor took up most of it: "It's great to be able to join forces with Victoria's Secret to create our Super Model Finals, but its high-end marketing strategy has always been something I question. Have you ever thought that excessive sexy marketing will sooner or later make the market feel tired or even disgusted?"
"Boss, why do you have such an idea? Today's Victoria's Secret brand is extremely popular, and it has never been like this before.
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An underwear brand will become so crazy that people pursue fashionable clothing! "
"Haha, this is just a temporary phenomenon, but can this popularity last ten years or eight years? Once this popular trend declines, our program will be reduced to a vulgar talent show that only knows how to create male fantasy aesthetics. This The problem is not my unfounded worries!”
"I don't understand the meaning of unfounded worries, but I can make a rough guess. The boss's worry cannot be said to be impossible. It won't happen within a few years, but my answer is because I have been in this industry for more than ten years."
"Okay, I admit your professionalism, I just hope you can tell me more reasons why I must choose it!"
"Victoria's Secret needs a hundred or more top models all year round. Isn't that what we want most? Don't you hope that the supermodels who come out of our program can have a job with better prospects?"
"Well, that's a very strong reason, what else?"
"The annual Victoria's Secret show has now retained an audience base of at least one billion. While our first season finals will gain high popularity, it will establish the top quality of the supermodel draft in the old and American fashion industry. The contestants Their value will also rise accordingly.”
"I believe this, but I think the cost of cooperating with them will be very high. I have always refused to make wedding clothes for others."
His way of speaking always maintained a strong Chinese style, and some unique ways of speaking required a low-pitched translation by Jin Xishan on the side.
Moreover, she, who was in charge of translating, had been wondering in her heart. During this time, her man had not hesitated to hire Tracy, an old man who was willing to do the job. Why did he keep pushing back when the opportunity came?
But the next moment, she understood Liu Qingshan's cunning: "It's not impossible to cooperate with them, but we must have more say in it. Otherwise, with the influence of Sister Xishan and I, it is not difficult. If our show becomes an instant hit, our contestants may not have anywhere else to go but Victoria’s Secret. There will be many modeling companies competing for talent, do you agree with this?”
Tyra nodded subconsciously, because she was well aware of Liu Qingshan's influence, such as TV programs. Once it had something to do with him, the ratings would rise accordingly. It seemed that there had never been any accidents.
She lowered her head and thought for a moment, because she must have communicated with Victoria's Secret before, and the issue of the right to speak must have been involved.
At this time, listening to Liu Qingshan's tone, it is obvious that he is somewhat ambiguous about the cooperation between the two parties, so the only point of contradiction is the proportion of the right to speak in the program.
But although this situation was somewhat beyond her and Wexner's expectations, and the conditions for cooperation were also significantly different from what they had imagined, she also knew the importance of whether the cooperation could be achieved.
Because she was a direct participant in the first season of the National Model Contest, she knew that the popularity was far beyond previous imagination. Launching an upgraded version of the Super Model Contest in a timely manner would undoubtedly be another heavy-duty marketing tool that set off a new generation of fashion trends. .
If Victoria's Secret wants to maintain its dominance in the underwear industry, it really can't give up such an opportunity, and Liu Qingshan's fame and strong folk foundation are unmatched by other similar programs.
After her mind was spinning rapidly, Tyra raised her head and said again: "I inquired about Wexner's intention from the side. His expected cooperation condition is 40-60%, just because his Victoria's Secret show has already
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It is quite mature and has a sufficient audience base! "
Liu Qingshan shook his head like a rattle, "They talk about a 40-60 split, but even if it's a 50-50 split, I would turn around and leave. Why did we go through several months of hard work in the preliminary rounds, semi-finals, and finals, and finally ended up with only one winner?" You are so unjust for making a small profit! Forget it, I’m looking for other brands. Prada, Mulberry, and Armani all have a basis for cooperation with me. If they jointly organize the finals, I can also take a larger share of them. . However, thank you for your positive work attitude, I have decided to increase your salary by 10%, and there will be a large bonus after the event!"
Tyra immediately became anxious: "Boss, I don't think my salary is low, but I want to sincerely help our program! Let's do this. I'll talk to Wexner about what you mean. See Let’s see if they will give up some of it!”
"My time is limited, and many big things that I'm sure about are always easy to cut off! You are one of our own, so I might as well tell you the truth. Aunt Tracy will hold a small party for me this weekend. As I said Several brands have already received invitations from her, of course at my suggestion, because I wanted to finalize this matter quickly before leaving Laomei!"
As expected, Tyra's expression changed even more obviously. She made an excuse and quickly left the scene, probably looking for a place to spread the news.
Liu Qingshan immediately took out his cell phone and called Tracy, and in a few words he summarized the content of the conversation.
Tracy was laughing loudly: "You are really a brat. Why, do you really want to invite those brands through me?"
"My cooperation with Prada is about to begin, and Ma Baili is Sister Xishan's old club. Inviting them to the scene is also a sign of respect, and it is conducive to their marketing and hype, and it is convenient for me to take advantage of the situation. Both parties will be profitable. matter."
"Okay then, I'll let Blaney do it, but you have to find a way to help him, such as showing up at little Rousseau's engagement ceremony!"
Blaney is her second son, and Rousseau Jr. is Blaney's eldest son and Tracy's grandson.
She also has a son and a daughter named Lawson and Kelly, both of whom are successful elites.
Although Liu Qingshan has never met these people in person, Blainey among them was a very sincere and kind-hearted middle-aged man who he talked to over the phone.
"Little Rousseau is getting engaged? No problem. Even if his father can't help me, he will definitely make time if he needs me to be there!"
"Next week's weekend, you don't have any plans to leave then, right?"
"Thank you for reminding me, otherwise I would have returned home by then!"
"It doesn't matter if it's inconvenient. You know, young people nowadays like to be in the limelight. Having you here will make them feel very proud!"
"It's okay, Aunt Tracy, we are all a family, right? There's no problem in postponing our departure for a few days!"
"Well, I must be on time for the party tomorrow. Everyone in my family will be gathered by then, so you can meet them too! By the way, Xishan is by the way, give her the phone!"
Liu Qingshan handed the phone to Jin Xishan and returned to the crowd in the living room. He would be shooting all day today, and Shi Hui was helping Bennington make the process form.
(End of chapter)
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