Vanriel quickly picked up: "Only when there is a market will people pay attention to it. Only when the sales of luxury goods in China are generally optimistic will the e-commerce layout emerge!"
"Your analysis is correct. It can be said that there are very few people who have discovered this problem now. On the one hand, the awareness and penetration rate in the Internet era are still very low, but we must first change this inherent perception. We have By joining Mr. Liu, we must rush to occupy the Chinese market before others, let’s start with the establishment of offline boutiques!”
Miu Miu's expression obviously changed at this time.
"Didn't you just say that you should pay attention to the online channels of trendy e-commerce?"
"Attention does not mean that it is suitable now. As far as I know, the Internet penetration rate in China is not high yet. There are so many types of luxury brands. How to quickly make the Chinese market aware of us is far more important than prevention in that regard. , otherwise once the online channels of e-commerce mature, will only the brands they are most familiar with occupy the sales high ground first?”
"I seem to understand. Are you saying that more and more oriental faces are appearing in the directly-operated stores here because they don't have suitable purchasing channels there?"
"Yes, that's it! I have investigated that one in China is Kyoto and the other is Shanghai. Our brand must set up a banner for business expansion in these two cities! In 1979, Pierre Cardin went to China China, where there was no concept of fashion at that time, but now this brand is the biggest winner in all luxury goods markets in China. There are also French Remy Martin wine, Bally (bally) fashion, jewelry emperor Cartier, Louis Vuitton (lv ), Lancôme, Estee Lauder, Clinique, Chanel, etc. have successively moved in. Reality tells us that it is these brands that moved in first, which have influenced three generations of wealthy Chinese people. Their sales have not been surpassed by luxury goods. "
"I've heard of this kind of thing. The most famous one is the advertising slogan 'When the Remy and the horse start, good things will come naturally', which has become the most famous luxury advertising language in China."
"So after Mr. Liu joins our Dongfeng, Prada will quickly occupy the Chinese market. In the two cities of Kyoto and Shanghai, I need you to immediately establish direct-sale stores in the most prosperous areas and give Mr. Liu the greatest privileges. It’s best to let him take the initiative to ask for shares!”
"I understand. I will try to give the board of directors an answer on this matter within two months!"
"Well, the best result is to buy shares before Mr. Liu's first contract ends. Do you understand why I urgently need him to really join us?"
"Zhang Yu soju?"
"Yes, it is said that the luxury goods division he has just established is developing all-round cooperation with Daddy Bumi. In the future, red wine and cigars will be included. If we can let him connect these projects with our business, it will be the future. The first step in the cooperation plan!”
"I understand. China promulgated the "Measures for the Administration of Foreign Investment in the Commercial Sector" last year, opening up the commercial market to foreign companies. This is a landmark document for the promotion of luxury goods. Internationally owned luxury goods stores have been meeting in the past two years. With crazy growth, Prada must seize the opportunity first!”
"Huh? So you don't know anything?"
"Sister, without what you said today, I would have planned to open a store there. But just by hearing what you said, my decision would have been realized at least two years earlier."
"That's it, look, Mr. Liu is out!"
Following the direction of Miu Miu's finger, Liu Qingshan was
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Walking out of the dressing area wearing the first Prada outfit that had just been remade.
It was a set of Prada's unique casual outdoor wear, a one-piece hoodie, and day clothes with a dazzling waist. The half-open chest revealed the outline of Liu Qingshan's strong pectoralis major muscles, showing a A new image of a tough but hot man.
The dazzling performance is mainly due to his modified design, which can be perfectly integrated with modern people's lifestyle. In addition, the clothes themselves are made with craftsmanship in fabrics, colors and styles, so that the life philosophy behind the modified design coincides with modern times. People pursue the dual mentality of practicality and fashionable beauty.
In other words, it is a perfect balance between function and aesthetics. It is not only a display of fashion trends, but also the ultimate in modern aesthetics.
It is obvious that this kind of creativity has surpassed the recognition of today's clothing trends and completely got rid of the distinctive traces of most follow-up works. No wonder Miu Miu felt bright, because she knew very well in her heart that this seemingly more post-modern style A series of changes in modern consciousness will inevitably become the mainstream of relatively monotonous men's clothing in the future.
She has been able to develop and expand the Prada brand to its current level precisely by relying on her forward-looking fashion vision and design concepts. Obviously, the top on Liu Qingshan's body is in line with the transcendent consciousness of her business talent.
Even Van Riel, who was slightly inferior, couldn't help but exclaimed: "This is the feeling. There is a certain degree of maturity in the wildness. The simple aesthetics coincides with the trend, and the combination of fineness and roughness is just right. The most typical design style of knot ratio elements!”
Liu Qingshan didn't understand this element or that element. The thing he had in his mind was a fashion clothing album, and he only needed to make some changes according to the suitable pattern to complete it.
These clothing styles that are destined to be popular in the future are released several years or more in advance, which will not affect their market acceptance at all.
To take the simplest example, in the years when bell-bottoms were popular, the appearance of slim-fitting and rugged jeans not only did not obscure future industry development trends due to the most popular so-called trends, but on the contrary, they could be unique and unique. Her personality is outstanding in her eye-catching bell-bottom pants.
So when he appeared on the catwalk, exclamations bloomed on a large scale. The top style with a strong artistic temperament is obviously different from the most popular punk style at the moment. The first impression that strikes the eye is that the fashion environment has changed with the times. feel.
More importantly, casual daywear is very close to most people’s daily attire. In any era, practicality is far more attractive than abstract abstraction.
And his lower body is still the pure white casual trousers, but he has untied the part that was rolled up just now, and suddenly changed from high-leg trousers to a regular foot-covering long style, just right with the light gray half-length style. A top that combines a hunting jacket and a windbreaker into one.
However, the white leather shoes on his feet were replaced by dark crocodile leather pointed leather shoes, which just adjusted the top-heavy feeling of the whole outfit of different shades to a very comfortable level of visual enjoyment, making people feel smooth and rational. As it should be.
At this time, Jin Xishan, who had just finished walking on the catwalk, happened to pass him by. Liu Qingshan could feel her appreciation and satisfaction from her slightly tilted smile.
It was said that it was her, and the eyes of the female models at the front and back were glowing red. As the saying goes, a man relies on his clothes and his horse relies on his saddle. At this time, Liu Qingshan's exquisite outfit made him whole. He exuded a kingly aura that shocked the world, and there was a bohemian smile on his evil and handsome face.
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Moreover, his three-dimensional facial features are as handsome as a knife, his thick eyebrows are slightly raised rebelliously, and under his long and slightly curled eyelashes, his dark and deep ice eyes look wild and unrestrained, evil and sexy.
This is simply the fantasy in the hearts of all women, and it conforms to almost all heroic imaginations about men.
Moreover, he exudes a calm aristocratic temperament. This kind of temperament has a special term in the modeling industry called "pressing the stage." It is the aura that the top male models must possess to shock the entire audience.
Even though Liu Qingshan's display awareness and body language are still far behind those of other professional models, as long as he has momentum, everything else becomes dispensable.
This is the importance of temperament and demeanor. Coupled with the clothes that suit you, you can shine like a superstar.
Undoubtedly, he has now shown a strong aura that can overwhelm the stage. It is not surprising that he brings admiration and affection to those female models, because the powerful male models are always the most dazzling light on the catwalk. On the contrary, they are more powerful than Female models with beautiful faces and charming crowns are more attractive.
However, his first catwalk show ended here. After all, the warm-up show could not replace the theme of today's competition.
Even if Liu Qingshan's expressiveness is second to none, the program "American Model Contest" is the protagonist of the day.
When he and Jin Xishan changed into their usual clothes and came to the judges area, today's finals officially began.
Seven male models and seven female models are the leading actors in the competition. Most of these people have been seen backstage, but it seems that Jin Xishan is more familiar with them. When these people first appeared on the stage, she waved. He raised his arms and waved cheeringly from a distance to a few people he knew.
Liu Qingshan leaned towards her strangely and asked in a low voice: "This is the first time we have met, why do they seem to be more familiar with you?"
Jin Xishan covered his mouth and said happily: "You are the biggest brand today, and you are surrounded by those brands. How can these newcomers have the opportunity to get in touch with you? I am different. There are more than 20 female models present. Brands don’t need to pay special attention to the display of women’s clothing, it’s much easier for them to find and talk to them!”
"Have you found one or two that stand out?"
"Not yet," she shook her head, "and their main focus is not on me, but on Tyra. Her nickname of 'Mother of Supermodels' is not for nothing. Her influence in the industry It’s scary. Isn’t that why you found her in the first place?”
"Wallace hired the person for me, but he didn't understand my deeper intentions. The main reason why I fell in love with her was Victoria's Secret."
"Victoria's Secret? You want to use her to connect with this giant in women's lingerie?"
"Well, our future supermodel platform is counting on them! There are already other supermodel competitions in the supermodel world, so I can only find another way to use a platform to create our own supermodel competition! Victoria's Secret is just right for me I set it in my mind, and as a Chinese, I can’t directly host it, so by linking this supermodel competition with Victoria’s Secret’s annual new product announcement conference, it solves two aspects at the same time!”
"I have to say that your idea is indeed unusual, but how can you guarantee that Victoria's Secret will be willing to be your background image?"
(End of chapter)
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