Jin Xishan replied: "No, traditional dresses are seasonal purchases, and sales are stable, but the younger generations of the royal family seem to have also begun to buy Mulberry, such as Prince Daniel, Kevin Carlton, and Harry Brown. Before placing an order, you have to ask if it is your idea. This kind of question is very common among people of their generation!"
"Oh? Mr. Liu still recognizes Prince Daniel?" Miu Miu couldn't help but interrupt.
This man is in his fifties. In addition to being the head of Prada and a top designer, he also has some European royal ancestry.
Due to historical and geographical reasons, European nobles are closely connected with each other, and marriages between families make nobles with different surnames inextricably related.
It is said that Miu Miu’s ancestors are part of the Dutch royal family, and the paternal ancestry of the Netherlands, Norway, Denmark and the British royal family Windsor are all of German ancestry, so even though they are further apart in her generation, she still feels deep in her heart. The British royal family will still be regarded as close blood relations.
It's not that she doesn't have an in-depth understanding of Liu Qingshan, but she only knows some superficial information, such as the cooperative relationship between him and Prince Daniel, which is still kept secret to a certain extent.
So when I heard that he seemed to have a good relationship with His Royal Highness, I couldn't help but speak.
After Liu Qingshan saw this person, he searched for relevant information. It was also his intention to consciously lead similar topics.
Jin Xishan had been following him for a long time, and of course they cooperated very well, even though he didn't understand the rules.
"His Royal Highness the Prince has some business dealings with me, and our private relationship is quite good!" Liu Qingshan said seemingly casually.
He knew very well the importance of the crown prince of the British royal family in the European royal family. Because of the evolution of history, the core members of this royal family have gradually evolved into synonymous with the purest blood, and they have the supreme status on a certain level.
Therefore, even Miu Miu, who is the "godmother" of Prada, can only lower her noble head in front of the core members of the British royal family.
Liu Qingshan's explanation may sound casual, but in fact, anyone who understands it can feel the difference.
The Crown Prince of the British royal family is the future king. Even if it is only used as a symbol of uniting the country's strength now, he still has greater powers under the law, including dissolving parliament and appointing the prime minister, although the royal family does not actually use these powers.
As the crown prince of this family, Daniel's noble status is obvious. The fact that Liu Qingshan can do business with such a person is enough to illustrate the huge benefits hidden in that kind of business.
Therefore, she had a certain understanding of Liu Qingshan's special identity before, and now that she got this news, the decision in her heart became even more urgent.
"Before I came here, I had a goal in mind, which was to ask Mr. Liu to be the global spokesperson for Prada men's clothing. I wonder if Mr. Liu is interested in this?"
Of course Liu Qingshan knew what the word Prada meant in the luxury goods industry. Even though he had made some similar speculations before, it still gave him a huge surprise when it was officially spoken by Miu Miu.
He understands the weight of this global endorsement, which is the recognition of corresponding status and the basis of the highest net worth among artists. Which world-class superstar does not have several famous brand endorsements?
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Words of blessing.
However, he is more proficient in bargaining skills, and he had a verbal agreement with Mulberry without contractual restrictions before. The other party's trust in him is real, and they even designed a unique personal logo just for him.
So no matter what considerations he had, he had to talk about this first: "Of course your invitation to be an endorsement is what I dream of, but before..."
Unexpectedly, he only spoke half of what he said before he was interrupted by Miu Miu: "Of course I know about the friendly cooperation between you and Marberry, so Prada is willing to take the initiative to propose cooperation suggestions to Marberry and use them as The logo you created is creative, and Mr. Liu can still continue to wear their products in informal occasions, but it can’t have Mulberry’s brand logo on it!”
It seems that Prada is trying to compromise, but in fact they are taking advantage of it, because the mountain-shaped logo designed by Mulberry for Liu Qingshan has long been known to the world. If Prada obtains the right to use it, Mulberry will make it specially for him in the future. The clothes will only be branded by Prada.
As for Ma Baili's side, it was not that she got nothing. Miao Miao knew very well that the reason why Liu Qingshan got the free right to use the other party was not because of Jin Xishan's face, but because Liu Qingshan had the design ability and could use it for free. Provides ways to obtain free use rights to clothing designs and even apply for your own patent.
Strictly speaking, Liu Qingshan suffered the loss in his previous cooperation. After all, the annual salary of a top designer is not much lower than the cost of brand endorsement.
Mulberry just provides him with clothing for all seasons, and the cost is actually not much. Naturally, he is willing to suffer this loss because of Jin Xishan's spokesperson status.
With this premise, once Prada signs him, there will be no actual loss for Mulberry, because it can continue to use the design rights for free.
As for Prada, it got the right to use the Yamagata logo for free, and it was also able to get more free designs. It was a business that everyone was happy with.
But the specific endorsement fee will be the core issue. Looking around the world, there is no brand endorsement that also combines clothing design. How to give it a more reasonable price is the most important thing.
Even if Liu Qingshan is not a Hollywood superstar now, as long as he has won enough international awards, he will still be able to get top endorsements.
It's a pity that despite his current fame, he only has one chance to star, let alone win an award.
Therefore, if Prada gives him a top-notch endorsement fee, it will attract countless ridicules in the industry. After all, as the overlord of the luxury goods industry, the identity and worth of any first-level spokesperson must be consistent.
But before, Liu Qingshan didn’t expect that the other party would take the initiative to make concessions. The next moment, Miao Miao didn’t expect that he would also give her an unexpected surprise: “I am very willing to cooperate with you, but at the moment there is no well-known person in the entertainment industry. Works are also a reality. Although several of my scripts will be released in the near future, it will obviously not be able to catch up with the formal signing of the contract! Therefore, I am willing to sign a one-year endorsement contract without top-level endorsement fees, and will provide some for free. Fashion Design!"
Miao Miao was overjoyed: "It's rare for Mr. Liu to be so reasonable, otherwise I would really be troubled about the specific amount for a long time! I understand what you mean. You only sign for one year so that the subsequent endorsement fees can be adjusted at any time. At the same time, I also know very well that a top designers
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worth. Let’s leave it to that. The specific amount will be put on hold for the time being. Such a big matter also requires the relevant departments of Prada to make a systematic data basis, but I can guarantee that Mr. Liu’s endorsement fee in the first year will not be less than 10 million US dollars. You see Are you satisfied with this number? Of course, this is not the final number, it will only rise! "
She did not expect that Liu Qingshan actually proposed a more flexible payment standard: "I don't think it is necessary to limit myself to a specific number. I am a member of the Hollywood Screen Actors Guild, and their official website has overall data on my current worth. We can definitely use a more flexible payment method for endorsement fees!"
Miu Miu became more interested, "Can you tell me first?"
"It's very simple. Since any number given will cause controversy in the industry, after all, my current status has its own specialties, so it is better to regard my first year of endorsement status as a probation period and break it down into announcements. Fees are settled one by one! For example, a new product promotion is calculated based on my actual worth. This method may seem like you are suffering a bit, but don’t forget that I will also provide free clothing design.”
Liu Qingshan is very shrewd. If the endorsement fee for the first year is fixed at 10 million, Prada will be satisfied, but he will suffer a big loss.
Obviously, his actual net worth at the moment, according to statistics on Hollywood Billboard, will fluctuate around two million US dollars, but once a movie written by him wins an award, this number will have huge room for improvement. It might even double.
His biggest hopes are "No Country for Old Men" and "Chicago." The former will not be completed until the end of the year, but the latter will be officially completed next month, and it is very likely to be in time for the Oscar awards season early next year.
It is already early February, and it will take at least two months to wait for the contract to be finalized. Don’t underestimate the three-month time difference. The beginning of every year is also the time for the annual awards in the clothing industry. With the launch of new products, he will You can get at least three more months of higher-value expenses.
Moreover, his idea of paying in installments seems to be a big advantage for the brand. This is because they do not know that there is a possibility that their value will soar within ten months.
More importantly, even if Prada realizes this problem by then, it won't matter. First, no one has the ability to predict, and second, the increase in Liu Qingshan's worth will only expand the brand's influence.
So Miu Miu's reaction at this time was a real surprise: "It seems that my choice is not wrong. Mr. Liu is fully considering Prada. I have no reason to disagree with your installment payment method!"
"Dear Ms. Miu Miu, there is no need for you to reply to me now. It is not too late to make a decision after having detailed analysis of the data with your relevant departments! Even if you finally decide to sign the contract as before, you will not have any objections. , because I cherish the opportunity to cooperate with you!"
Among the people present, only Jin Xishan was snickering. She knew her man's cunningness best. It stands to reason that with his current number of works, ten million US dollars is already a sky-high price.
Others would never have any different opinions, and would even wish to sign the contract tomorrow.
Only she knew best that Liu Qingshan had some kind of plan, because according to his current worth, the appearance fee he received in a year was only between 7 and 8 million.
(End of chapter)
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