Liu Qingshan was not grateful for this. With his current worth, the endorsement fee for two years would not be less than 20 million US dollars. Using this money to customize clothes would not be enough in a lifetime.
Moreover, there is no need to have excessive requirements on materials and brands for the clothes needed on the stage. Most of them are disposable clothes. No matter how extravagant he is, he will not ask Mulberry to customize them.
However, it is different if someone sponsors him. In the business world, Liu Qingshan has the IQ required to become a big and powerful person. Of course, he knows that this kind of cooperation method is not mainstream.
The main reason why he was able to agree was that Jin Xi was kind, and saving most of his energy also played a very important role.
And he knew that although there was no need to sign any contract between the two parties, the potential influence he could bring to the brand would surely make Mulberry's side not dare to neglect it, and it would be arranged properly when he needed it. .
But this doesn't mean that he doesn't have any requirements. No, he put forward his own opinions on the LOGO design of the performance clothes.
He pointed to the suit jacket with a bright diamond design on the back and said: "In the future, it would be good to have the LOGO fixed in this position on the performance clothes, but it should not be too conspicuous, and I suggest it be better to make it into an abstract pattern of a mountain. Compared with Mulberry’s font size, it’s actually easier to attract attention!”
Li Minzhen is an expert in fashion design, and her expression became solemn when she heard this.
The reason is very simple. Strictly speaking, Liu Qingshan is not the official spokesperson of Mulberry. Carrying a brand LOGO all day long in some public places is not very suitable in terms of status.
It's even a little bit cunning in nature, and it goes against the rules of the clothing industry. It's inevitable to be criticized as being petty.
Although in terms of pure business behavior, a word of tailor-made can stop many people's mouths, but it will also affect Liu Qingshan's image of endorsing other brands of clothing in the future.
If you use a symbol other than the brand LOGO, you will have a more convincing and tailor-made rhetoric. After all, no one can control whether others are fond of a certain brand or what they are willing to spend money on you for.
And if Liu Qingshan's unique mountain-shaped design is widely remembered, it will only attract more attention, and the results of inquiring will be more memorable than straightforward identification.
Moreover, as a successful regional manager of a large brand, Li Minzhen also has good bargaining skills: "Mr. Liu's design is feasible, but I have one thing to add, that is, it can be completely included in Mr. Liu's daily wear in the same position. It’s a mountain pattern, but we will design it to be more concealed, for example, different angles and brightness will cause different graphics to be displayed!”
Liu Qingshan chuckled and said, "You want me to have my own brand series?"
"Of course, if other brands find me in the future, we will make way for them. Before that, I think such a unique design will be beneficial to both of us!"
"Actually, after all, you have taken advantage of me. Just for the new styles I designed, I have become your free clothing designer!"
"About this, that's exactly what I'm going to say next! Our headquarters held a meeting specifically for Mr., and the group's board of directors personally made the decision. In the future, not only will we provide clothing, but we will also supply Mulberry for free. All accessories of the brand! And more importantly, if the sales volume of the men's clothing series increases by more than 20% in the second year, the head office will make an exception and grant Mr. Liu 0.1 share of the division of labor!"
"Haha, are you planning to tie me up in this way?"
"Mr. Liu is very straightforward, but that's understandable! But don't underestimate this 0.1 dividend, because if the market sales in the second year reach 100%, you can have 0.1%." The dividend right of 1.5%, if doubled, is 1%. You must know that our market value of Mulberry is 10 billion U.S. dollars, and 1% is a dividend of 100 million!"
"Isn't that how the year-end dividends are calculated? And you haven't factored in the high taxes you should pay! Also, when did Marberry change its business strategy and open it up to the market? Has Buckingham Palace, your biggest customer, agreed?"
"What I said is just a bright prospect. There are no specific details yet. Everything needs Mr. Liu's approval. The questions you have raised can only be confirmed at the headquarters one day! As for the attitude of Buckingham Palace, you can Don’t worry, because the board of directors just got the hint from the Queen’s office!”
"Hint? Okay, I understand. When I have time, I'll go find Her Majesty the Queen for confirmation!"
He was talking nonsense. He had been in London for nearly a month and had not been summoned by the Queen, but judging from the tone of his words, he seemed to be able to come and go from the Queen's office freely.
It's okay to use these to shock Li Minzhen. No matter how high her status is, she is just one of those high-level workers for the foreign devils, whom ordinary members of the royal family need to look up to.
Even some of the aristocrats on Mulberry's board of directors couldn't tell whether his words were true or false. The Queen's high status in England meant that not just anyone could know her daily whereabouts.
Liu Qingshan only said casually about this matter. Just out of support for Jin Xishan's endorsement status, he was very satisfied that Marberry could have the current preferential conditions!
But Li Minzhen is a boss who is very good at finding opportunities to exploit every opportunity, so she immediately climbed up the ladder: "Mr. Liu, what you mean is that we, Mulberry, are allowed to use the clothing styles you designed for free?"
Liu Qingshan shrugged his shoulders and spread his hands helplessly: "You have lifted me up to such a high level with your words. Naturally, I have nothing to say. If you are willing to take it, just take it. But my previous suggestion was serious. The style of Yamagata. You can refer to our Chinese landscape paintings, where there are many depictions of towering mountain tops!"
"I understand Sir's design reference, and I will organize people to start designing it this afternoon, and try to rush it out before the performance!"
In fact, Liu Qingshan's serious communication in the form of negotiation was also a pretense, because he was already laughing secretly at the dozen or so clothes in front of him.
As far as those five leather tops are concerned, each one is made of the highest quality leather and would command a sky-high price when put on the market. Moreover, it is custom-made by a cutting-edge leather goods brand like Mulberry. Just this gimmick means that the other party agrees. own international superstar status.
Therefore, he attaches more importance to recognition of his status, although there is far from a matching work produced yet.
Any person will have vanity, and Liu Qingshan is no exception, but he hides his ambitions deeply.
Next, Li Minzhen and Jin Xishan had some in-depth exchanges about the endorsement tasks. Before noon, she declined Mulberry's lunch invitation and went straight to the comprehensive shopping mall not far away.
Entering the majestic shopping mecca, you can see many large billboards endorsed by Jinxi Shan along the way.
Before she went to China, she was very popular with advertisers because of her beautiful face and figure.
Her popularity can be seen from the fact that she charges 300 million cold coins for an advertisement. Therefore, it is not an exaggeration to be called the "Queen of Commercials".
Although 300 million cold coins is only 1.5 million Chinese dollars, you must know that this price was actually quite terrifying before 2004, and in an entertainment industry like Han Country where everyone is a star.
In addition to hosting work, Jin Xishan has filmed more than ten TV series and is regarded as the most popular actress in the cold country.
Almost every one of those TV series caused a sensation when they were broadcast, and made her one step closer to becoming a household star.
Moreover, although she is the only daughter in the family, she has a cheerful and outgoing personality and does not act like a big star. She is very popular with the audience. The online fan club set up by her agency has more than 7,000 members in Seoul alone.
It can be said that even without the trip to China, her current popularity is unmatched by anyone.
But it is not surprising that such a proud woman in the eyes of the Han people actually stayed in China to develop and became emotionally entangled with a local young man. This once caused widespread complaints among the Han people. .
Fortunately, as Liu Qingshan gradually showed various miracles at home and abroad, most of the fans who had previously lost returned to the team.
And as soon as Jin Xishan returned to Han Country, she released her first album, which broke multiple sales records in Han Country within three days. Therefore, at this time, she has more terrifying market appeal than before.
This situation manifested itself after the three people entered the shopping mall. They did not cover up their faces deliberately, but they did so deliberately.
According to Liu Qingshan's point of view, Jin Xishan returned home in glorious clothes this time. He returned home with his report card after running away, and reported the results of his efforts to his hometown elders.
This is the so-called flower inside the wall and fragrance outside the wall. It can also be understood as returning home with a layer of gold powder from abroad. She took this opportunity without cameras to verify that her reputation is still the same.
Therefore, he believes that there is no need to be secretive. Appearing openly and openly in front of the public, and doing private interviews on private servers without any hype background, is the time when he can best reflect his true market appeal.
Sure enough, just a few minutes later, the constant screams from the first floor caused crowds of people to rush to the railings on the floors above.
Today's popularity is different compared to the situations I encountered during the filming of the show or on the beach two days ago.
This is because most of the people who come to shop in such a relatively expensive place are young people, and they rarely go out together as a family.
Even the people who come in and out of the entertainment area in the mall are mostly couples or young couples with children.
There happened to be a product promotion meeting being held in the lobby on the first floor. Someone was singing on the small stage, so all you could see were young and energetic faces.
