February 2, 1973.
Lunar New Year's eve.
It's the Spring Festival again. Although Zhou Bingyi and Hao Dongmei didn't come back this year, another important person did.
Zhou Zhigang specially asked for leave and came back to celebrate the New Year.
In the past few years in the southwest region, Zhou Zhigang cared about his family all the time. This year he relaxed a little and immediately submitted an application to his superiors.
In the middle of last year, Zhou Rong and Cai Xiaoguang got married. Logically speaking, she should spend the New Year at her husband's house in the first year of marriage.
Firstly, this is the custom, and secondly, the status gap between the Zhou family and the Cai family is a bit big. One is a family of high-ranking officials, and the other is an ordinary worker's family.
However, the Cai family is not the kind of family that attaches great importance to being a good match.
Both families are very satisfied with Cai Xiaoguang and Zhou Rong's marriage.
The Zhou family is satisfied with Cai Xiaoguang. Obviously, he likes Zhou Rong very much. With Cai Xiaoguang's temperament, Zhou Rong will definitely not suffer any injustice after marrying her.
The Cai family is also satisfied with Zhou Rong. If their son likes her, so will their parents.
As for marriage, it is not within the scope of their family's consideration.
In addition, there is another important factor why the Cai family and the Zhou family have a good relationship.
Relying on the typical deeds of Xiaoqingshan Village, Cai Guanghua not only secured his position as the top leader of the Commercial Department, but also registered in it.
In the spring of 1972, when no one was optimistic, Xiaoqingshan Village, together with the Jiangliao Provincial delegation, boarded a train bound for the south.
Paper can't cover up the fire. With the push of thoughtful people, the rumor that Xiaoqingshan Village is a related household immediately spread among the delegation.
At that time, other companies in the delegation had strange looks.
Many people even discussed it privately. When they arrived at the venue, they had to take a good look at the jokes in Xiaoqingshan Village.
A chair for ten dollars?
Only a fool would buy it!
However, when the Canton Fair officially started, the results surprised everyone.
Xiao Qingshan Village actually won an order worth 100,000 US dollars in one fell swoop with an ordinary chair.
In this day and age, one hundred thousand dollars is not a small amount of money.
Dongfang Heavy Trust, a large factory with thousands of people, has achieved the best result of only 300,000 US dollars.
What are they selling?
A heavy-duty tractor, even the cheapest one, costs several hundred dollars, and what is Xiaoqingshan Village selling?
Chair, a chair made of wood, ten dollars apiece.
One hundred thousand dollars means that all customers ordered a total of 10,000 chairs.
Even if the problem of inability to deliver was not taken into account, the Xiaoqingshan Village factory would have received even more orders.
As soon as they saw the 'miracle' created by Xiaoqingshan Village, many companies participating in the meeting immediately became jealous.
At the same time, many colleagues also have the idea of copying.
Isn't it just a chair?
Just look for a few carpenters, who can't do it?
You sell it for ten dollars?
Okay, next time I will only sell them for eight dollars. To take a step back, even if I sell them for five dollars, it is not without profit.
The thoughts of these companies have not been hidden from Li Jie's eyes. He knows the doctrines of those who come to the booth to get close to them.
Not to mention the 1970s, even in the 21st century, plagiarism from similar businesses is still prohibited.
Moreover, the chair does not have any technical content.
He had already been mentally prepared for being plagiarized.
Anyway, Xiaoqingshan Village’s production capacity cannot satisfy all customers.
An order worth 100,000 US dollars is enough to keep them busy for a whole year.
Therefore, Xiaoqingshan Village Factory did not continue to participate in the Canton Fair in the autumn of 1972.
After the delegation came back, Li Jie also learned what happened at the meeting.
At the autumn exhibition, a large number of chairs of the same type appeared. Whether in appearance or raw materials, they were almost identical to the products of Xiaoqingshan Village.
In order to obtain more orders, price wars started among friends.
However, to the surprise of many companies, their results were not very good. Even if they lowered the selling price, the best-performing one only received an order of US$10,000.
This achievement is completely incomparable to that of Xiaoqingshan Village.
Afterwards, the head of the Jiangliao Provincial delegation specifically asked Li Jie why the attitude of foreign businessmen was completely different for the same chair.
Not only the head of the delegation had this question, Cai Guanghua also had similar confusion.
At that time, he was preparing to promote the Xiaoqingshan Village model throughout the province and select some qualified educated youth spots to set up similar factories.
Regarding this issue, Li Jie gave an explanation.
The chairs produced by Xiaoqingshan Village seem to be very ordinary, and even experienced craftsmen seem to be able to learn them, but when it comes to the production stage, the differences emerge.
As we all know, there are differences in the bodies of different races. The curves designed by Li Jie are obviously closer to the body types of foreigners.
No one noticed this.
In addition, foreigners are not stupid. In the spring, the same chair sold for ten dollars a piece. In autumn, the price of the chair dropped to five dollars a piece.
"The Point Guard Is Here"
The avalanche of price cuts is really hard to understand.
But if you don't understand it, you can't understand it, but it doesn't prevent them from getting more benefits.
Price reduction?
Lower slowly until you are satisfied.
According to the delegation’s oral account, towards the end of the exhibition, someone even offered a chair as low as two dollars.
Two dollars, putting aside all costs, I would probably lose a little bit.
But it is foreign exchange after all. In order to earn foreign exchange, some companies admit to losing even a little bit.
What happened at the autumn exhibition also shocked Cai Guanghua into a cold sweat.
This price war is too fierce.
Fortunately, he has not officially implemented the plan to "learn from Xiaoqingshan Village". If he really builds a factory, he will work hard to produce the same goods.
Wait until next year, who knows what will happen.
If it's the same as autumn, it will be good if we don't lose money by then.
In view of this, he promptly stopped the promotion plan.
However, once something starts, it cannot be stopped.
Cai Guanghua didn't stop it completely, but changed the theme.
He even asked Li Jie for his suggestions on what theme to change.
Li Jie did not disappoint him, and the phrase "Learn the spirit of Xiaoqingshan Village" became the new slogan.
The educated youth across the province are called upon to give full play to their subjective initiative and choose appropriate ways to make money according to local conditions.
Don't follow blindly.
Half a year later, this slogan spread throughout the province's educated youth spots.
As the slogan spread, the Xiaoqingshan Village Educated Youth Spot became famous. At the same time, Li Jie, as the leader, also became famous and was mentioned in the newspapers several times.
There are both city and provincial ones.
In short, Li Jie became a learning target for the educated youth across the province and became a famous person.
Thanks to the fact that today's media is not developed enough, his personal video materials have not been circulated due to his deliberate request.
This also saved him a lot of unnecessary trouble.
