After hesitating for a long time, Ma Debao finally swallowed the words that came to his lips, because he suddenly remembered that his father had almost never made any mistakes since the Diaozhuang.
Planting grapes and opening a winery may seem like a ridiculous decision, but if you don't give it a try, how will you know whether it will succeed.
Seeing Ma Debao's entangled appearance for a year, Li Jie's mind suddenly moved, and he probably guessed what the other party was thinking. He was just worried that the investment would be in vain.
After all, in his eyes, one or two million is just a small investment. In the copy of Ode to Joy, even a small target amount of investment is just a small amount in his eyes.
However, at this time and at that time, objectively speaking, an investment of two million in the late 1990s, especially in the economically underdeveloped Ning Province, was definitely considered a large sum.
In fact, for this investment, Li Jie has already made the best preparations for not making money in the short term.
There are three reasons. First, the domestic red wine market is immature. China has not yet joined the WTO. The tariff rate for imported bottled wine is 44.6%. If consumption tax and value-added tax are added, the comprehensive exchange rate is as high as 150%.
Imported red wine, even low-end imported red wine, is not affordable for ordinary people in China.
The second is the issue of reputation. It takes a certain amount of time for a brand, especially an emerging brand, to enter the market and gain market recognition.
Ning Province did not produce red wine before. Not only in the world, but also in China, Ning Province’s red wine was unknown.
In the future, Ning Province red wine also spent nearly ten years cultivating the market before it truly entered the public eye.
The third is related to policies. In order to support red wine brands in the province, Ning Province in later generations formulated a series of policy assistance, including but not limited to cash subsidies, tax subsidies, policy support, etc.
It is precisely because of the promotion of the Ning Provincial Government that Ning Provincial Red Wine can fight its way out of the thousands of troops.
Therefore, it is foreseeable that it will be difficult for the red wine winery business to recover its costs in a short period of time.
Li Jie set a goal for himself: to break even within five years and start making profits within ten years.
It is indeed difficult for a red wine brand to become famous, especially since the red wine brands generally recognized around the world are from the Bordeaux region, followed closely by countries such as Kangaroo Country and Emeritus.
But if you can break through the tight siege, this business can definitely be passed down to the family. As long as the successor doesn't mess around, there will basically be no big trouble.
The wine business is also one of the options left by Li Jie for his three brothers and sisters, Defu, Debao and Dehua.
The winery's shares are divided into three, with Depot holding 40%, Defu and Dehua each holding 30%, and Depot holding the largest share. That's because most of the investment money came from him.
The remaining part is funded by Li Jie personally.
"Since the land is about to be approved, let's prepare for the preliminary preparations. You can start looking for this person. If you don't have a suitable candidate around you, then tell him early."
Ma Debao felt that his father seemed to be looking down on him. He, Ma Debao, was still the number one figure around Yinchuan. Moreover, he had been doing business for so many years, how could he not have one or two confidants around him?
What's more, Mai Miao will stay at the winery in the future and be responsible for the daily work of the winery.
With double insurance, what else is there to worry about?
"Dad, do you remember Accountant Huang? Well, we plan to let her go to the winery to be responsible for the financial work, and then Mai Miao will be responsible for the daily work of the winery."
"Um, I mentioned making red wine to Mai Miao before. She is quite interested in it, and now Xuan Xuan is old enough to be away from people."
Li Jie nodded after hearing Ma Debao's arrangement.
He knows Accountant Huang. He has been with Ma Debao for more than five years. He is considered a veteran around Ma Debao. He is very stable and has clear ideas and orderliness in doing things. He is responsible for managing the finances, which is barely enough. A qualified candidate.
As for Mai Miao, there is no problem. Xuan Xuan (De Bao's child) is over two years old this year, and Mai Miao does not need to be tied up with the child all day long.
Mai Miao and Shui Hua used to have a very good relationship, as close as sisters. Now they are even closer and have become sisters-in-law, so their relationship has naturally improved to a higher level.
Over the years, Shuihua has not been idle at home taking care of her children. After all, Ma Defu's income is not high, and he doesn't accept any messy things.
If Shui Hua never works, although the two of them can live their lives, they won't be very good.
Therefore, since Xiaojiu (the blessed child) turned two years old, Shuihua started her own business.
At that time, Li Jie learned about Shui Hua's thoughts and sponsored the young couple with 20,000 yuan. Later, Shui Hua used 20,000 yuan to open a supermarket in the village.
As Jintan Village develops better and better, the floating population in the village is also increasing. As of today, there are nearly a thousand workers in the four major factories in Jintan Village.
Moreover, this does not include the residents of this village. These people are all from surrounding villages.
With nearly a thousand employees and several thousand people in the village, Jintan Village is already as prosperous as the surrounding big towns.
The superiors also took into account the population and economic advantages of Jintan Village and decided to locate Minning Town in Jintan Village.
With a large population, opening a supermarket is naturally a profitable business.
In addition, Shuihua is not only Li Jie's daughter-in-law, but also the wife of the village party secretary. Li Jie and Ma Defu are indispensable for the success of Jintan Village today.
The people's eyes are always sharp, and everyone will remember whoever treats them well.
Even though supermarkets were opened one after another later, villagers still prefer to go to Shuihua to buy things on weekdays.
Over time, Shuihua's business is getting better and better. Now most of Defu's family's expenses are earned by Shuihua.
"Well, in that case, let's settle it. By the way, have you done the planning report I asked you to do?"
Hearing this sentence, Ma Debao's face suddenly fell. When he was in school, what he hated most was homework. Originally, he thought he could get rid of this shadow now that he has entered society.
Who would have thought that my father would assign such a task again.
In Ma Debao's opinion, writing a plan is no different from the homework assigned by the teacher in school.
Seeing Ma Debao's expression, Li Jie immediately understood. This kid probably didn't write a word, but he gave Ma Debao a violent shudder.
"Go write it now!"
"If you can't write a word today, don't sleep at night!"
Ma Debao glanced at his frosty-faced father guiltily, pinched his nose and nodded.
"knew."
