[Lian Xiang: Regretful about Liu Xiang’s retirement and the expiration of his contract, whether to renew or not remains to be evaluated]
[The advertisement featuring Liu Xiang interviewing Yao Ming that VISA has been playing recently suddenly turned into an advertising image of the rowing team signed by VISA on August 19]
[VISA did sign a contract with the rowing team, but how valuable is the rowing team compared to Liu Xiang? If Liu Xiang hadn't withdrawn from the competition, why were Liu Xiang's advertisements removed during his competition? Is it really such a coincidence that Liu Xiang just retired from the competition and VISA's five advertising cycles happened to be implemented in the next one? 】
[The Liu Xiang advertisement that Yili Milk has been running is also going to be replaced with Guo Jingjing’s image on August 19. 】
[Lianxiang removed Liu Xiang’s advertisement on the 19th, but they stated that this was a normal switch and was not due to Liu’s withdrawal]
[SU brand released a new advertisement - love to compete, love to fight for all dignity, love to win it back, love to give everything, love glory, love setbacks, love sports, even if it breaks your heart. 】
【What the hell? How dare any company dare to take the initiative to get involved with Liu Xiang at this time? Are you crazy? 】
[What the hell is the SU brand? Where did it come from? 】
…
As for whether the team will be bombarded with phone calls, Su Shen has already made arrangements and should be able to handle it.
As for the advertising slogans, they are from companies like Gouzi anyway, so there is no need to use them in vain, and they will be ripped apart in the future anyway.
Nothing to be embarrassed about.
As Su Shen walked, he thought about some contents in his memory:
The 2008 "Liu Xiang Commercial Value Assessment Report" pointed out that Liu Xiang's commercial value has dropped from its peak to less than 2 million yuan, a drop of as much as 87%.
Another report pointed out that from 17 sponsors at his peak to only one sponsor, Nike, when he retires in the future, Liu Xiang's business myth will also end with his turn around. Due to Nike's future reputation, it would be better for Su Shen to help Liu Xiang switch over in advance, but the other sponsors can definitely take advantage of this opportunity to directly shuffle the cards.
This is the standard for people to drink tea.
But now I can just let Liu Xiang get rid of all the baggage and start anew, and I can be the largest sponsor, and at the same time, I can get a strong spokesperson for my "SU brand".
Now Liu Xiang needs people's support, which is a double choice to benefit himself and others.
Many people may not know that although they were all "within the system" in the past, there is a difference in "purity".
According to an article in Future The international sports agency IMG manages everything from competitions and training to commercial operations. Guess what Liu Xiang is?
Liu Xiang is affiliated to the Track and Field XX Center, and commercial development and operations are fully handed over to his directly affiliated units, and he himself has 50% share rights.
It is pointed out here that non-professional administrative operations have also become the biggest constraint on Liu Xiang's career.
Coupled with the later revelations of "Dou Rina", the so-called "Xiang's Team" is actually a humble group compared to the "Su's Team", only having a coach + team doctor. You should understand why Liu Xiang's so-called "Xiang's Team" has the worst team level among our sports stars.
Therefore, dealing with public relations crises is such a mess. In fact, it is easy to understand when everything is put together.
These are all things that Liu Xiang must take away if he wants to return to his peak in the future.
Otherwise, all kinds of extremely speechless and cool operations will make you laugh out loud.
For example, in September 2004, Liu Xiang's Athens Olympic jersey only sold for a low price of 30,000 yuan. Half a year later, the team marked the Athens championship running shoes donated to the Magic City Hope Project at a base price of 10 million yuan, and even The restriction clause that must be purchased by domestic buyers is naively designed. In the end, even the auction aborted without warning.
Another example is the spread of the injury: It was July 2007. "He actually found a traditional Chinese medicine decoction in Europe. Soaking his feet every day can greatly relieve the blisters on his heels." That was the reporter's first This is the first time I heard the words "blister on right heel" from the master's mouth. It is conceivable that Liu Xiang's heels were already in many hidden dangers at that time. But the entire team didn't realize the importance yet.
And where did this blister come from?
In Sun Haiping's words - "It's hard to tell the specific day it happened. It may have been six or seven years ago. It should be said that this injury occurred before the 2004 Athens Olympics. It has been recovering for a while since then, which is better. After intensive training, he responded again and continues to this day.”
This is the direct trigger point.
Liu Xiang's foot bones are different from those of normal people. They are more protruding than others. Therefore, they were broken at first, then became calluses, but now they are inflamed. This is a problem that existed before Athens, so careful people will find that the size of his right shoe is one size larger than that of his left foot. The reason is that there is a thick protective pad on the inside of the right heel.
Almost no one on the team paid enough attention to this little Achilles tendon, often thinking he was just wearing shoes that didn't fit. There are even interviews with Liu Xiang in 2006 that you can look up - Liu Xiang, who went on the campaign easily, said during the warm-up before the game that everything was fine, except that his right foot was a little worn after wearing new shoes. So, like every time in the past, Liu Xiang let his feet fit into the new shoes after a layer of skin was worn out, and then he started to take off after the pain was gone.
Not only before the game, Liu Xiang sometimes felt soreness in his right heel when wearing spike shoes during training. Many times, the team doctor will massage him after training, or bring him an ice pack and apply it for a few minutes.
This is the main process of the formation of Liu Xiang's tendinitis.
The Achilles tendon is attached to the calcaneus and has only a small vascular network and poor blood circulation. Therefore, once the injury occurs, the Achilles tendon has poor repair ability, and it will be even more difficult to heal if it is rubbed frequently. It is easy to cause inflammation or infection. Once the disease develops deep into the skin, it will affect tendons and periosteum. An inflamed Achilles tendon will become brittle and may rupture, possibly ruining an athlete's athletic career. So it was right not to run in 2008. There are still 4 more years to run. If I run, it may be torn in 2008 and I can retire directly.
In addition, Achilles tendon injury is also caused by shoes. If the heel of the shoe is too pointed, the heel is too narrow, and the laces of the training shoes are too tight, it can squeeze and rub the Achilles tendon. If the soles of the shoes are too hard, practicing on a very hard surface will increase the pulling force on the Achilles tendon and cause strain.
Look at these problems, Liu Xiang has almost solved them all in recent years.
It is normal for an athlete to not have this knowledge about sports rehabilitation. After all, not everyone is Su Shen. Even if he is Su Shen, he still has to rely on the entire scientific team. With the emergence of Liu Xiang's disease, the team will definitely have to bear a huge burden.
And such risqué operations are not only funny, but also deplorable.
Therefore, there are too many things that he has to get rid of. If he does not get rid of them, he will be injured in the next Olympics. It may seem occasional, but in fact it is inevitable.
Su Shen finally appeared at the conference venue.
At this time, the press conference just happened to be over. When these reporters saw Su Shen coming, they seemed to have seen some big news, and they all gathered around again. All kinds of questions about Liu Xiang began to appear one after another.
What do you think of Liu Xiang’s retirement?
Why can't Liu Xiang run away? Can't he endure a minor injury?
Let’s talk about whether Liu Xiang did this intentionally or had it planned in advance?
Let’s talk about if Liu Xiang goes down, will you be the number one track and field player in the Olympics?
In short, there is nothing you can’t think of that they can’t ask.
According to statistics, a total of 22.3% of the national TV audience watched the group stage and injury press conference this time, while 16.40% of the audience watched the confrontation between the men's basketball team led by Yao Ming and Greece that day. You will know how big this weight is.
Looking at these reporters who were eager for big news, there were even some 500,000 and Rhythm Party members who deliberately sneaked in.
Su Shen immediately thought of Liu Xiang's diary of several days during the Olympic Games that he would make public in the future——
I was supposed to do some simple exercises this morning (the 17th), but my feet still hurt so much that I didn’t do any exercises. I took a bucket of ice cubes and applied them for a while, but it finally felt better.
Come to think of it, from the time I started practicing hurdles to now, I rarely have the experience of fighting with serious injuries. Unexpectedly, this time I was not only injured, but also injured at the wrong time.
Tomorrow is the first shot in the preliminaries. It shouldn’t be a big problem, and the subsequent shots won’t be a big problem either. The key is the semi-finals and finals. The master discussed it with the team doctor and prepared several plans to solve this problem. It was really embarrassing for them to have to worry about this matter when the competition was approaching.
But except for this injury, the rest of the condition is still very good! I had a team test match at the beginning of August, and now it seems that my results have been revealed on the Internet. Haha, actually I don’t want to say the exact results, but they should be pretty good anyway. So I think, if there is no problem with my legs, whether it is Robles or Oliver, I am still very confident to fight with them. But now even if there is a problem, I will do my best and will not use my leg injury as an excuse.
The first shot will start tomorrow. Go to bed early today. I hope my feet will be fine by then!
The backward system, the backward medical level, the backward sports concept, the backward team equipment, these reporters who "drink their blood", the top-down pressure, the billions of advertising contracts and the 3 billion sponsors, these things, They are all the "culprits" that caused today's results.
The body cannot be placed in a high-intensity state all the time, and if there is an injury, it must be treated early. These will be things that almost everyone will know in the future, but even now they don't understand.
Su Shen took a deep breath.
Opened his mouth and said:
"Achilles tendon injury is the most difficult to treat athlete's injury. It is caused by repeated stretching and wear of the athlete's tendon over many years. Because athletes are limited in the choice of drug treatment, and the sealing needle cannot penetrate into the tendon tissue. Therefore, This problem cannot be solved by conventional means."
"If it is Achilles tendonitis, the explosive force will be directly affected, and there will be problems at the start. This kind of injury is like a rubber band. It has been stretched to the limit and will break if it is stretched again." Liu Xiang in 2012 The direct rupture had already been foreshadowed.
"As for enduring it, I can only say that as long as it is an individual, once an attack occurs, he can't endure it. If you don't believe it, you can ask the doctor yourself. You said to endure it, ordinary people can't endure it anyway. Maybe you are a superman. , you can endure it.”
"There was no deliberate arrangement, it just happened to happen. The onset of injuries was not under our subjective control."
"As for whether I am the number one brother in Olympic track and field..." Su Shen looked at the XXX Metropolis Daily reporter who was making trouble, and his eyes almost shot out the skates: "Now that Brother Xiang has just had an accident, you are saying such unlucky things, why don't you Maybe he has already obtained his green card."
After finishing speaking, without waiting for the blushing reporter to speak, Su Shen pushed aside the crowd and said his famous remarks after the National Games.
"I hope that when athletes are at their lowest point, I hope that everyone will question less and help more."
"We can't question him, we should help him get out of the trough. Why do all you reporters say when our athletes can't run - 'Oh, I can't do it'... I think you are all talking nonsense. Don’t you want the florist athletes to run faster?”
"When we can't run anymore, I hope you will lend a helping hand, make us feel warm, and let us continue to walk on this track."
Pushing away the group of spears and cannons, Su Shen said the last words before leaving:
"Believe me, no matter you or whoever is in front of the TV, you are so quick to talk and want to talk to living people to death. There will be a day in the future when the person who said this will feel deeply guilty."
“Instead of apologizing in the future, it’s better to be considerate now.”
"Thanks."
After saying this, Su Shen walked out of the crowd without looking back. No matter how many people asked him, he didn't say a word.
He knows that in terms of the entire public opinion environment, his voice alone is weak, but if there is light, it will generate heat.
At this time, Su Shen knew very well what Liu Xiang needed.
…
Liu Xiang, who was sitting in the room, looked at the TV that had been turned off.
This scene of Su Shen was playing inside.
No one knows Liu Xiang's expression at this moment.
But it's definitely a bit warmer than at the beginning.
A few more points.
Sometimes, that's enough.
PS: I finally finished this paragraph, revised it many times, and suddenly I found that Su Shen’s words are just right to be used here. It shows that this matter still exists a lot until 2021.
Secondly, this should be the most comprehensive summary and report of the specific causes of Liu Xiang’s injury. If you have not experienced it before, I can also help you understand it. In the environment back then, it was really not easy to be a Liu. We must take this as a warning in the future. Don’t curse at that time and then think about what to do and line up to apologize afterwards, because compared to apologizing, calmness and support at the time may be more effective. A seriously injured athlete needs "timeliness" most.
I recommend a book called "Behemoths in the NBA Restricted Zone". I am an old basketball author. If you want to, you can read it~~~
Thanks to Sanmei League Leader, Falling In Love with New Dadada, Yao Xiaopang Dadada, China Mid-term Alliance Leader, Straw Hat Dingdingda Dadao, Sea Salt Cheese Latte Dadada, and Shan Hai Jing 1992 Dadada for the rewards~~~~~~~~~Xiao Zi, thank you all Strong support! ! !
"Brother Shen!"
"Um!"
When Shen Changqing walks on the road, whenever he encounters familiar people, he will say hello or nod to each other.
But no matter who it is.
There was no unnecessary expression on everyone's face, as if they were indifferent to everything.
To this.
Shen Changqing has become accustomed to it.
Because this is the Demon Suppression Division, an organization that maintains the stability of the Qin Dynasty. Its main responsibility is to kill monsters and monsters. Of course, there are also some other side jobs.
It can be said.
Everyone in the Demon Suppression Division has a lot of blood on their hands.
When a person is used to seeing life and death, he will become indifferent to many things.
When he first came to this world, Shen Changqing was a little uncomfortable, but he got used to it over time.
The Demon-Suppressing Division is huge.
Those who can stay in the Demon Suppressing Division are all powerful masters, or those who have the potential to become masters.
Shen Changqing belongs to the latter.
Among them, the Demon Suppressor Division is divided into two professions, one is the Guardian Envoy and the other is the Demon Slayer.
Anyone who enters the Demon Suppression Department starts from the lowest level as a demon slayer.
Then he will be promoted step by step, and he is expected to eventually become a guardian envoy.
Shen Changqing's predecessor was a trainee demon slayer in the Demon Suppression Division, and he was also the lowest level among the demon slayers.
Possessing the memory of a previous life.
He is also very familiar with the environment of the Demon Suppression Division.
It didn't take long for Shen Changqing to stop in front of a loft.
Unlike other places in the Demon Suppressing Division that were full of chills, the attic here seemed to stand out from the crowd, showing a different kind of tranquility in the bloody Demon Suppressing Division.
At this time, the attic door was open, and occasionally people came in and out.
Shen Changqing only hesitated for a moment before stepping in.
Enter the attic.
The environment changes in vain.
The fragrance of ink mixed with the faint smell of blood hit his face, making him frown instinctively, but then relaxed it quickly.
There is almost no way to cleanse away the smell of blood on everyone in the Demon-Suppressing Division.
