VIP customers are terminals for jewelry and jade companies. They are a group of wealth gods who are not short of money. Those who get VIP customers can dominate the entire industry.
This is the current situation of the stone jade industry.
The best way to attack a jewelry and jade company is to cut off its supply of goods. Another way is to take away its VIP customer base.
Ye Qing made Tianlu Jewelry obediently give up 30% of its shares, and asked Wang Yali to give up 20% of its shares to Wang Xue. This was the first method he used.
A jewelry and jade company that walks on one leg suddenly cuts off the supply of high-end jade, which not only cuts off huge profits, but also loses its VIP customer base.
This is unbearable pain.
Once Chen Lu and Wang Yali take action against the Zheng family and the Li family, they will definitely use the second method... to continuously launch high-end jade treasures and take away the VIP customer base of the Zheng family and the Li family.
Shopping malls are originally battlefields without smoke. There is no blood but it is more cruel.
Therefore, every piece of high-end jade that Ye Qing throws out, the Zheng family and the Li family have to get a share of the pie. They don't want to make money, even if they lose labor costs and profits, they still have to maintain a VIP customer base.
Ye Qing saw the unwillingness in Zheng Quanzi's eyes and smiled: "The so-called VIP customer group is just a group of fat pigs raised by jewelry companies..."
"You can't say that!" Although this is a fact, Zheng Quanzi will never admit it.
Ye Qing smiled: "There have been no rich people in China since the founding of the country. The rich people now are all the trendsetters at the beginning of the reform. They are fat pigs, but they are definitely not fools.
They buy high-end jade jewelry at high prices and become your VIP customers because they don't understand stone gambling or jade.
But they are keen on the huge profits in this industry, so they use alternative ways to get a share of the pie. "
Zheng Quanzi suddenly understood that no one would wear high-end jadeite worth tens or hundreds of millions all day long, and would only wear it on major festivals.
Therefore, the possibility of collision damage is too low.
And when the price of jade jewelry reaches this level, it is no longer just a jade jewelry, but an investment.
The value is increasing at a rate of 30% per year.
This kind of investment is one of the safest investments for these nouveau riche who have money but too little knowledge and cannot find better investment channels.
This is the real reason why Zhang Junbao brought a huge amount of funds to break into Delong Jiegao and collect high-end jadeite instead of gambling on stones.
Investment is risky, so be cautious when entering the industry.
However, compared to breaking into other unfamiliar industries, purchasing high-end jadeite at a high price is the safest investment.
"What Mr. Xiao Liu means is to continue to increase the price of high-end jade jewelry based on the current price."
Ye Qing smiled slightly: "This is not what I mean, but what you mean.
If you want to cut the pieces and carve and polish them yourself, don't you just think that Wang Liang's craftsmanship is too poor and the added value of the jewelry he makes is too low. "
Zheng Quanzi looked at him with a wry smile. What Wang Liang lacked was not his skills, but his reputation.
An eighteen-piece bracelet polished by Wang Liang is exactly the same as a bracelet polished by a master. The difference in value is several million or tens of millions. This is the celebrity effect.
When a stone gambler bets on a high-end jadeite, the way to appraise it is to first calculate whether the jadeite can be used to produce bracelets, how many bracelets and brands can be produced, and whether beads and earrings can be produced from the scraps.
Putting this information together is the overall value of this piece of jade.
But are jewelry company buyers fools?
If you take away all the profits, what else will others earn?
the answer is negative.
Jewelry and jade companies must make money, and what they make is the added value of the brand and labor costs.
Just these two things, the jewelry company's profit is only 20%.
Not to mention hoarding and waiting for price increases.
The scarcity of high-end jadeite makes every piece of high-end jadeite and every piece of high-end jadeite jewelry unique and cannot be copied.
The old pits continue to reduce production and close down, and the jadeite produced in the new pits is not satisfactory.
However, the demand for high-end jadeite has increased exponentially, which is the real reason that drives the price of heirloom jadeite to increase by 30% every year.
A jewelry and jade company uses precious jade jewelry that can be handed down from generation to generation to harvest the leeks of its VIP customer base.
Similarly, wealthy customers in the VIP customer group release their treasures from ancient times through private transactions or auctions, and cut off the leeks of other wealthy people.
Therefore, in the stone and jade gambling circle, the operators in every link are not fools.
This is where the saying “One stone makes three families rich” comes from.
Zheng Quanzi is a veteran in the circle, so of course he understands this truth, but he is just unwilling to do so.
The plate was only so big. If Ye Qing took one more bite, the four major families would have to take one less bite.
"Can Mr. Liu guarantee the fairness of the bidding?"
Ye Qing smiled: "There are several companies under my name, and these companies are all managed by Red Star Group, but their finances are separate.
These companies also have business dealings with each other, but the money is calculated separately. "
"Chen Lu has a close relationship with me, but even brothers have to settle accounts. I sold her high-end jade to take care of her. If she keeps lowering my price, it would be very disrespectful!"
What he said was categorical, and Zheng Quanzi believed it.
As long as interests are at stake, no one is willing to take a step back.
But Ye Qing knew that Tianlu Jewelry had been deceived by him and lost its cash flow. Chen Lu would not lower the price, but would give it on credit.
As for Wang Yali, he didn't consider it at all.
Wang Yali and Wang Xue only hold 45% of the entire Wang Group's shares, and the remaining 55% is in the hands of the Wang family.
In other words, the major shareholder is still the Wang family.
Letting Wang Yali take over Wang's Jewelry and transferring 20% of the shares to Wang Xue was just Wang Shan's way of avoiding the catastrophe.
If you don’t buy goods with cash, you won’t even be able to see the shadow of high-end jadeite.
By selling these boards, you can properly support Chen Lu.
After all, Tianlu Jewelry owns 30% of Shen Junyi's shares.
Of course, if Chen Lu had the ability to force the Chen family to sell 40% of its shares, he wouldn't mind swallowing it up.
He only needs one of the four major jewelry companies in Chaoshan.
Chaoshan is not his territory, but Kyoto is.
Just the demand for high-end jade jewelry from wealthy merchants in Beijing can keep him busy.
Moreover, he must create an atmosphere of scarcity for high-end jade jewelry.
For rich people, problems that can be solved with money are not problems.
Therefore, we must let them know that high-end jade jewelry that can be handed down from generation to generation cannot be bought even if you have money.
I sell it to you at a sky-high price out of friendship, but it is my duty not to sell it to you.
This kind of business is business.
Instead of being like the third grandson of a group of VIP customers like the jewelry companies of the four major families in Chaoshan.
The customer is God, this statement made Ye Qing sneer.
Mastering the source, mastering the carving, and mastering the terminal means mastering the right to allocate resources.
I am God!
