Because the Mango Channel's show was recorded in Beijing, it is naturally easier to invite actors, because relatively speaking, the transportation here in Beijing is definitely much better than that of Mango Channel's base camp.
Moreover, Mango Channel actually has a relatively immature rule. Who is popular and who is playing with whom? Who is more popular now? Of course, Japanese and Korean stars are more popular, so Mango Channel invites Japanese stars to the party. A habit of Korean celebrities.
For example, some idols from Japan and South Korea, especially now that Hallyu is the leader, invite some idols who can speak Smecta, which is simply a must-have sign for every large-scale party on Mango Channel.
But such a thing seems understandable, because Mango Channel is a commercial channel, a provincial satellite TV that focuses on commercial orientation, so it seems to be very correct for whoever is popular to play with whom.
This is business correct, at least. Who doesn't want to coax someone to play with? How about playing with someone who doesn't want to? If someone who is not popular comes, will advertisers be willing? Are sponsors willing?
This is a problem that you don’t need to consider at all. If you hire an 18-tier star, who will do the advertising? There is no advertising fee for the party, so who will pay for the lunch boxes and so on?
So from this perspective, Mango Channel has a habit of playing with whoever is popular, and there is nothing worth criticizing. In fact, basically the top three provincial satellite TV stations all have this habit.
The habit of playing with who is famous on Mango Channel may be more intense and direct, so people tend to remember who is famous and playing with whom on Mango Channel. In fact, basically every provincial satellite TV has this habit Yes, the eldest brother is not just the second brother.
Therefore, this party has the style of a cold wave, and the atmosphere of the cold wave is stronger.
At this time, Teacher He did not defend anything, but said very frankly: "There is nothing we can do about this kind of thing. After all, young people nowadays like this form. It is not just our Mango Channel. In fact, have you noticed the domestic stars? ?
Especially among the stars of the younger generation, or the idols at the same level as you and the top traffic figures in the four major entertainment circles, they all have a style that favors cold style.
You are probably the only one who is still persisting. You can be so indifferent among the top traffic, which is considered unique, but others do not have your kind of capital.
So in terms of the entire entertainment industry, the current domestic entertainment industry is more that the style of Korean Wave is not only the show of our Mongolian TV station, but also other provincial satellite TVs are so different. It is possible that our Korean Wave stars invite A little more.
In fact, if you look at the current domestic movies and TV series, as long as they have something to do with youth, as long as they are a bit younger, they basically have the shadow of cold current.
There is no way that the impact of the current cold wave is indeed relatively large.
Young audiences like Cold Wind.
Young audiences are the main force of consumption. Think about it, when you make a movie, do you need people to buy tickets?
So if you want others to buy tickets, you must conform to their style, so that others will buy tickets to watch your movie. And now the main market for movie ticket consumption is young people.
Children who don’t have money can’t watch movies. If they don’t want to watch, they need their parents’ permission. As for the elderly, they are budget-conscious and may not be willing to spend a movie ticket to watch a movie in a cinema. So in fact, the main consumer of movies is still the young market.
Nowadays, young people like cold waves, so there is nothing they can do about it. They like Japanese and Korean style stars.
If you look at many movies nowadays, it goes without saying that they are based on reality.
Well, even martial arts movies, sci-fi movies, etc., tend to be in a Danhan style when it comes to dressing up. This is a big trend, and our TV station is not the only one like this.
So basically every year for this party, whether it is the New Year's Day party or the Spring Festival party, we will invite some Japanese and Korean style people or directly invite Japanese and Korean actors. This is a very normal business behavior.
This is also registered and approved by the above. Otherwise, we would not be able to invite Japanese and Korean stars, because if you invite foreign stars, you have to report a long time in advance.
So although we have more Japanese and Korean styles, these are all approved.
In other words, this is normal business behavior. It is precisely because of these programs that the sponsors and title sponsors of our evening party will be more willing to pay.
Because of the style of our party, young people like it and if they are willing to watch it, the ratings will be high. If the ratings are high, advertising sponsors, title sponsors, etc., will be more happy when they give money.
So we have no choice but to do this. If you don't do this, you won't have advertising sponsors at all. This is entirely an act of market choice.
We would like to invite some more serious artists, but young people don’t like to watch them, right?
If you don’t like to watch it, we will reduce the number of invitations. If you invite one or two occasionally, it will be an explanation to the entertainment industry and that will be it.
Even if we don’t invite the Blueberry Terrace or Lychee Terrace next door, they will still invite us, but we may invite slightly more and more frequently, but this is also a normal business choice.
If one day Japanese and Korean styles are no longer popular in the domestic entertainment industry, then we will definitely no longer invite those stars.
In fact, if I choose a program like the Spring Festival Gala myself, I would prefer to invite domestic stars, invite some old artists, sketches, cross talk, magic, acrobatics, etc., these programs are actually performed by me. I like it very much.
But I can't help it if I like it. I'm just a small host. I can only try my best to host this party well.
As for who to invite to this party, I am not the host to make the decision. At most, I can only recommend some programs that I approve of.
So overall, which celebrities should be invited to the party is something that the TV station needs to consider, not me. I just have to choose to connect these artists together and host the party.
Under these conditions, I will try my best to favor one person from our country, but there is no way. Nowadays, young people like Japanese and Korean stars, so we will naturally recommend more.
It’s not that we don’t want to use domestic stars, we even tried to use all domestic stars, but to be honest, the ratings and influence are not as good as this mixed style.
You see, this style is basically the best one that our TV station has considered. There are indeed a little more Japanese and Korean stars in the column, but there are also quite a few domestic stars, right?
So regarding this matter, if our TV station does this, it may attract criticism from some people, but there is no way. This is a major trend in the entertainment industry. At least so far, it is difficult for me to see such a sign of change.
And this is not something that a small host like me can change, unless the higher-ups suddenly issue a document saying that some regulations should be made on inviting celebrities.
If there are no requirements in this regard, then I think the current situation in which our domestic entertainment industry favors Japanese and Korean styles will continue to spread.
So in this case, our Spring Festival Gala may have slightly more Japanese and Korean stars. "
At this time, Ye Ming couldn't say anything else, because what Teacher He said was a fact.
So Ye Ming hesitated and said: "Yes, the current situation is indeed not something that one or two of us can change. This is also the case in current movies.
Wang Xiaoshu and the others put together a movie. As teenagers, we were actually influenced by Japanese and Korean styles, especially the Zhang family, which is indeed more international. Can you imagine?
The chivalrous man in ancient China ended up getting a perm. To be honest, I would rather complain about this kind of thing, but there is no other way. Young people nowadays really like that style. When they make movies, they like it. Everyone will take this requirement into consideration.
Only when there is a market can we have the driving force for our development. For some films in our film and television industry, whether it is clothing, props, hair accessories, etc., all aspects must take into account the market's feelings. This is a very normal choice.
I also watched some clips of "We Are Young", a little more than what I saw outside. The style of these young people is more international. There is no way, it is true that young people in China like this situation.
They are more willing to watch similar movies and have close conversations with stars who are familiar with their clothing, hair, accessories, makeup, etc. This is actually an entertainment market caused by the resistance of the younger consumer market. globalization.
And it is true that such a trend change cannot be achieved by a certain star. It depends on the situation. In the future, when the real size of our entertainment industry develops, others will learn from us instead of us learning from others. I hope Such a day is not far away.
One day, our country's film and television dramas will enter the international market in large quantities, and then we will start to lead the trend. This is also a situation that the stars of our generation in the entertainment industry hope to have. "
Does Ye Ming understand the trends in the entertainment industry? Of course I understand. He may be said to be in the entertainment industry and is the most familiar with similar trends. In fact, Ye Ming himself sometimes prefers Japanese and Korean styles in dressing up.
But he did want to complain about Mango Channel inviting so many Japanese and Korean stars.
Whether it is Mango Channel or other provincial satellite TV, you should actually pay attention to one thing: you should guide young people instead of catering to them.
