At five o'clock in the afternoon the next day, Li Mo, who had finished his work at Communication University, drove to Hongtai Plaza in the city.
He came here once last night, watching a movie with Chu Fuling, "A World Without Thieves".
In his previous life, he had heard that if he wanted to identify someone as a scumbag, it would depend on his familiarity with the new movie that had just been released.
Because whenever a good new movie is released, this kind of person is definitely a regular visitor to the movie theater, and the woman he takes with him is different every time.
The more familiar he is with the plot, the more times he has watched it and the worse he is.
But what makes Li Mo feel amazing is that this phenomenon can actually happen to him.
Could it be that I am also going to follow the path of a scumbag?
No, it doesn’t count.
Watching movies with Chu Fuling is a sign of friendship between friends, watching movies with Yun Mengyao is a way of thanking her for helping him.
This is all very legitimate and aboveboard, just a favor between friends, neither scum nor scum.
After parking the car in the underground parking lot, Li Mo took the elevator to the first floor.
The reason why he came so early was because he wanted to wander around the mall alone first.
At this time, although Changxia could only be regarded as a second-tier city, it was known as the entertainment capital and still had several decent shopping malls.
For example, the Hongtai Commercial Plaza where Li Mo is currently located is located in the most prosperous central area.
Not only is it close to the pedestrian street with a huge flow of people, but it is also not far from the train station and bus station.
In addition, online shopping has not really taken off yet, so the popularity here is very high.
When he accompanied Chu Fuling to watch a movie yesterday, Li Mo had an idea in his mind to open a Daidai Dessert in the mall.
Having lived a new life, he knows very well that since entering the 21st century, the living standards of Chinese people have improved exponentially, and consumption concepts have also undergone fundamental changes.
When I have money in my pocket, I start to pursue the quality of life, and I start to look at the brand of whatever I buy.
So Li Mo also wanted to take the high-end route for Daidai Dessert.
Regardless of the fact that the Daidai dessert business opened outside the two schools is doing very well, it was purely driven by the activities that slipped through the net.
Young college students like the new and get tired of the old too quickly, and they may be bored one day.
Li Mo is aware of danger in times of peace. He does not want Daidai Dessert to become a short-lived Internet celebrity store, so he must establish a high-end brand image for Daidai Dessert.
And opening a Daidai Dessert in a shopping mall can cater to this demand.
These days, if you want to take the high-end route, you have to squeeze into a big shopping mall.
Of course, this does not mean that high-end must mean high price, but it is a kind of status.
A dessert shop opened outside the school, no matter how good the business is, can only be regarded as a small business. After all, its influence is only in the area around the school.
Even many students will only remember that the dessert shop opened at this location on this street tastes good, but will not remember the name of the shop.
But if you open it in a shopping mall, it's completely different. The first thing others see is your brand.
Many people even come to pay just because you open a store in a shopping mall.
Even if this thing is not very good, they will take the initiative to find reasons to help you make up for it.
For example, when others raise some doubts and say that the taste is just average, these people will look at you with a strange and rustic look and say:
"Do you understand that the things in this store are like this, and you don't even know that?"
I believe you all have such people around you.
Li Mo naturally hates such people, but after doing business, he will find these people very cute.
This is what is called being in different positions, and the mood and thoughts will be very different.
At this time, he had wandered from the first floor to the fifth floor.
Generally speaking, the layout and layout of shopping malls are uniform.
The first floor is a large supermarket, the first floor is a gold jewelry and watch store, the second floor sells electrical appliances, computers and mobile phones, the third and fourth floors sell household items and clothing, and the fifth and sixth floors are gourmet restaurants and a video game city cinema.
For dessert and milk tea shops, the best location should be next to a movie theater or video game arcade.
A better option would be a street-facing store in a shopping mall, but ordinary people can't get a location like this, so you have to have some connections.
There is no vacant space for rent next to the movie theater where Li Mo is now, and a dessert shop and coffee shop have been opened here, and the business is booming.
However, Li Mo was not in a hurry. He came here today just to take a look at the environment.
He clearly remembered that on the other side of the pedestrian street, there was a large shopping mall that had just been built and would be recruiting investment before New Year's Day.
Since it is a newly developed shopping mall with very good software, hardware and supporting facilities, it will even be more popular than Hongtai in the future.
So Li Mo was going to rent a shop there when the time came.
Why does he remember it so clearly?
Because on this New Year's Day in the previous life, not long after Li Mo was released, he used Zhong Yingxuan's salary from screwing for just one month after joining the factory to invite Zhong Yingxuan to Changxia for two days.
At that time they were staying in a hotel near the pedestrian street.
Although it was a room for one person, it was his first time spending the night with Zhong Yingxuan, so he was very impressed.
Just when Li Mo was sitting on a bench in the waiting area of the cinema, recalling the unpleasant events of his previous life, Yun Mengyao called.
"Stupid junior fellow, it's seven o'clock and I've already gone out. Do you want to come with me?"
"I've already arrived."
"Ah? You're already here? Why did you go so early? You didn't even tell me."
"Oh, I'm going to take a walk first. I'm afraid I'll be late because of the traffic jam. I have a strong sense of time, okay?"
Seeing what Li Mo said, Yun Mengyao nodded repeatedly:
"Yes, yes, these people go to the city on weekends, and it's really easy to get stuck in traffic. So I won't tell you, and I'll come quickly. Just wait for me~"
"Okay, then I'll buy the Coke and popcorn first. Don't be in a hurry. Take your time and pay attention to safety."
After hanging up the phone, Li Mo walked to the service desk, pointed to the cup in the middle of the counter and said:
"Hello, please bring me a medium bucket of popcorn and two glasses of Coke."
The waiter glanced at the cup pointed by Li Mo and smiled:
"Excuse me sir, this is a big barrel."
"Medium barrel, large barrel, extra large barrel."
Hearing this, Li Mo laughed, a picture emerged in his mind, and he had the urge to slap himself.
"Don't you have small buckets of popcorn here?"
"No sir, we only have medium barrels, large barrels and extra large barrels here."
"Okay, okay, then I want this big bucket and two big glasses of Coke."
Li Mo was too lazy to dwell on it, let alone slap himself in the face. After paying, he took the things and walked back to the bench to sit down.
In fact, this trick played by merchants uses something called "perceptual contrast" in psychology.
It means that we perceive the characteristics of a thing through comparison, not out of thin air.
The reason why the medium barrel is called a large barrel is because when we consume, we mentally compare the large barrel here with the medium barrel elsewhere.
Because their prices are actually the same and their sizes are about the same.
But the word "big" is used here, which will make consumers feel that they have taken advantage and spent a medium amount of money to buy a large barrel.
In the past, Li Mo sneered at this kind of tactics used by merchants, but now he doesn't think so. He just thinks that these merchants are really stupid.
Is it worth it to just start a business and study psychology?
Don’t tell me, it’s really worth it!
