At the same time, on the side of the road at the cake shop on the commercial street outside the school, a white van had just turned off and stopped.
The passenger door opened and three men jumped out, including Ou Junxing.
"Masters, please work hard!"
Ou Junxing first took out his cigarette and smoked it, then helped several masters move several large cardboard boxes out of the cargo box.
It was filled with promotional materials for this event, as well as the cake shop's new signature - Daidai Dessert.
"Masters, please help me first and put these promotional boards in two rows by the door."
"That's right, that's it. I can adjust the direction myself. You can hang up the banner and make the signboard."
Ou Junxing expressed his thanks while adjusting the direction of the promotional board with his own hands.
There are four promotional boards in total, each two meters high.
In addition to following Li Mo's request, it also printed various weird gifts and weird comments with high number of likes.
There is also a joint promotional copy for the cake shop and Jianluo.com offline experience store.
During the "Predecessor's Weird Gift Selection" period, any customer who enters the cake shop to make a purchase.
Not only can you get triple points, but you can also receive ten experience store claw machine game coins.
Regarding this matter, Ou Junxing asked Li Mo without understanding.
"Boss, why are you giving me points instead of giving me a direct discount? The point you exchange for a cake is no different from a direct 40% discount."
Li Mo smiled lightly and said:
"If I directly offer a 40% discount, then after the event, a large number of consumers will reduce their desire to consume again."
"Because during the event, you can buy a cake worth ten yuan for six yuan. If it were you, and I asked you to spend ten yuan to buy it, would you feel comfortable?"
"But points exchange for gifts is different. It will not cause consumers any psychological gap."
"And the points in the card cannot be used up at once. This can also increase the stickiness of consumers, which is great."
After listening to Li Mo's words, Ou Junxing admired his little boss even more deeply.
He was convinced that Li Mo's family must be doing big business.
Otherwise, how could a freshman have such a strong business acumen?
At this time, with the big action outside the cake shop, all the bosses of the surrounding merchants were attracted.
They gathered together and pointed and talked in Ou Junxing's direction. They didn't expect that this cake shop would really become so big this time.
Of course, this large formation also attracted the security guards patrolling the commercial street.
They found Ou Junxing and asked:
"Are you doing an event? Without the approval of the school, we cannot place such things here."
Ou Junxing laughed and handed out a circle of cigarettes to several security guards, then quickly opened the bag and took out a few documents.
These are Changxia University's entrepreneurship support policies and support documents with official seals, which Li Mo specially told him to bring with him.
Just to deal with some difficult brats.
Several security guards took the document and glanced at it without looking at it carefully. They only saw the red stamp on it and gave it back to Ou Junxing.
Ou Junxing took the paperwork and put it into his bag with a smile, and took out a few packs of cigarettes and stuffed them.
This is what Li Mo explained in advance.
When doing business on this street, you will inevitably have to deal with these people, and you still need to pay attention to the human sophistication that should be expected.
Several security guards put the cigarettes in their pockets, their attitude immediately improved a lot, and they even helped me a little before leaving.
Ou Junxing squinted at the backs of several security guards, thinking that his boss really had a long-term vision and thought ahead to everything.
In one word, awesome!
After everything was done, it was just in time for get out of class to end in the afternoon.
Soon waves of students poured into the commercial street from all directions.
These students were immediately attracted by the promotional board outside the cake shop, and they were talking while looking at it.
Since Jiuluowang has always been promoted within Changxia University, students from other schools don’t know about it yet.
This suddenly made the students from Changxia University gathered here feel a sense of pride, and they took the initiative to explain it to students from other schools.
With the participation of these voluntary commentators, the missing net and this event are indeed attractive.
A dozen students suddenly poured into Daidai Dessert.
People have a herd mentality. When you see people crowding in front of the cake shop, students who come to the commercial street to eat are constantly attracted to it.
Soon, not only the desserts in the cake shop were cleared out, but there was also a queue at the door.
Wang Fang never thought that so many customers would be crowded into her store. She was a little confused and was so busy that she couldn't keep up with the rhythm.
The bosses of the surrounding businesses saw this scene with envy and jealousy in their eyes.
They didn't even want to take care of their own business, and gathered around the door of the cake shop to discuss it.
"Holy crap! This cake shop is serious! Even the name of the shop has been changed! But it seems to be really effective!"
"Yes! Look at these people gathered at the door! My store has never had such a good business! Damn it!"
"But if he invested 40,000 yuan at once, it wouldn't be so easy to make it back!"
"You don't understand this! Forty thousand yuan seems like a lot, but as long as you become popular, you can make it back sooner or later!"
"That's right! Desserts like this are inherently profitable. As long as their popularity remains as high as they are now, they will be able to make their money back soon! Damn it! I'm a little jealous!"
All of a sudden, these business owners stopped talking, staring at the crowded cake shop and making small calculations in their minds.
These people are accustomed to traditional business and cannot change their thinking.
Instinctively, they will resist this novel online and offline marketing model.
Just like in the first two years when the online shopping industry first appeared, many people maintained a wait-and-see attitude.
After all, invisible and intangible products online will instinctively give people a feeling of uncertainty and distrust.
It wasn't until everyone started to get used to it that they realized that online shopping was so damn good, and they hated themselves for not entering the market earlier.
This is the case now. Cake shops can gain this kind of popularity just by putting up event signs.
This is something that these business owners did not expect at all, and they are psychologically intolerable.
The business next to their own store suddenly picked up, how could they stand it!
And this is exactly the effect Li Mo wants to create.
Look, you don’t believe me, do you?
Now even a half-dead store has been brought up by me. Are you nervous or jealous?
Are you still ignoring me? Then you won’t be able to reach any higher!
