The prepared dishes are on the shelves. If the sales on the first day can continue, it will be okay, and the product will be okay. Of course, this is just a comprehensive evaluation of all the products sold by Qiao Feijia and is not open to the public.
In fact, a product in the industry that sells millions of dollars a year is already considered a good product.
Not to mention, products with monthly sales in the tens of millions.
Even for a leading e-commerce company, a product of this level is an absolute top product and the company's core product.
But this can also be a hypothetical scenario.
A start-up technology company developed a technology product that sold hundreds of millions in one year. It might get very noisy.
But if Apple launches a new product and only sells hundreds of millions of dollars a year, it is hard to estimate that the project will be cancelled.
After the pre-made dishes were put on the shelves, there was just a wave of explosion, and subsequent growth was very weak. Nearly 70% of the orders were completed on the morning of the first day.
The next three days were hard to describe.
Except after the 3.8w sales on the first day.
The sales volume on the second day was less than 10,000, or even less than 5,000, and the final number of transactions was only 3,876.
As for the third day, it was even worse, 2720 copies.
It's getting lower day by day.
And beyond that.
Also because of the masks, the delivery speed has been greatly affected.
Although most orders from the company are shipped on the same day.
However, recently, consumers' online shopping transactions have been significantly higher than the same period. In addition, some areas cannot or are not yet free to pass, and some delivery boys are even unable to officially go to work.
The workload has increased, but there are still fewer people working.
Of course, the time limit will also be slower.
So this time, the proportion of orders arriving the next day is much smaller. From the previous more than 95% of orders, the next-day arrival rate has become 51%.
The next day arrival rate dropped by almost half.
Most buyers haven't received the goods, so there aren't many reviews.
Without reviews, there isn’t much product feedback.
Fortunately, in the afternoon of the third day, consumer feedback began to increase.
However, Liu Bin didn't pay attention to this these days, and was busy with other things.
The main advantages of Qiao Feijia and industry competitors are:
One is quality.
The second is speed.
The third is after-sales service.
When the mask incident happened this time, the biggest impact was on speed.
Although masks are uncontrollable, this is not a reason why he can make excuses for himself with peace of mind.
This needs to be solved.
For example, channel warehouses across the country.
In fact, there is a Qiao Fei family in this area.
However, the warehousing in this area was mainly concentrated in three places: Central China, East China, and North China.
But what about South China, Southwest and other places?
Is it possible to choose the position and open a position in these two places?
For another example, some areas are very large. Is one warehouse really enough? Can more be opened?
For another example, the consumption power of some cities is strong enough. Can these cities set up a separate city warehouse?
Of course, the best thing is to work with JD.com to build self-built warehouses all over the country.
But if we really do that, it’s not practical at the moment.
The cost is too high, and the time is relatively slow, so it cannot be solved so quickly.
Therefore, you can come up with an alternative plan, such as cooperating with some express delivery or logistics companies that have logistics site advantages.
The worst thing you can do is pay more for storage.
First, improve the efficiency of distribution.
However, this cost also needs to be accounted for.
Last year the company was small, but this year it suddenly exploded, so it can be put on the planning agenda.
Every time Liu Bin thinks about a point, he will record it on the mind map.
Things to note, advantages and disadvantages, as well as solutions and alternatives.
But when it’s busy.
The assistant suddenly walked up to him with excitement on his face.
"Mr. Liu, sales have increased again. I looked at the transaction volume. They are mainly search traffic transactions, and the product conversion rate has also improved." Liu Yang's eyes widened with excitement when he said these things.
Liu Bin could only pause what he was doing for a while.
Open the backend data of the cat store and find the prepared dish products.
In the last two hours, sales have indeed increased significantly. Compared with the same period yesterday, they have increased by 76% and 89%. If it keeps up, there is a high probability that it will reach around 5,000 this year.
If the sales figure of 5,000 can be stabilized, then this product will be okay. After all, it is still a 150,000+ monthly sales model, and the current average customer order of this product is about 300+, that is to say, This product, currently just a channel on Tmall, can bring in revenue of 40 to 50 million yuan a month, or 5.6 billion a year.
If JD.com and even offline channels are gradually rolled out in the future,
"Sales and searches cannot rise for no reason. Have you found out the reason?" Liu Bin asked without raising his head.
Liu Yang was stunned for a moment.
“When I was at work this morning, I read several times more product reviews than yesterday. When I looked just now, there were already more than 2,000 reviews, and almost all of them were good reviews, with some not so good reviews. , the main reason is also due to logistics. So is the increase in sales related to the increase in reviews?"
After Liu Yang finished speaking his opinion, he looked at Liu Bin slightly nervously.
Liu Bin finally raised his head and looked at him.
"The increase in conversion rate has something to do with evaluation. But the surge in the number of searches probably has little to do with it."
"If you look for it again, since the traffic has suddenly increased and the search has increased, it means that consumers are searching accurately. Think about it again, what kind of scenario can make many consumers from all over the world recognize our products."
"Those traffic platform bloggers, big Vs, and live broadcasts, no, if they live broadcast, they usually buy them directly." Liu Yang instantly understood what Liu Bin meant.
Liu Bin nodded.
"Well, go check out those traffic platforms and do a targeted search based on the transaction keywords of this product."
"Also, I have a request for you. Although you are an operations assistant and the company does not require mandatory overtime, if you want to grow and improve, you must work harder, at least harder than your colleagues."
After saying this, Liu Bin looked from Liu Yang to other people in the office.
"This sentence is also for you. If you have that ambition, then drive yourself to improve. Don't take it for granted that you are a salty fish just because of the people around you. The positions in our company are Promotion is based on selecting the best. If you are only at the same level as your colleagues around you, then this opportunity will never fall to you."
"Opportunities only come to those who are prepared."
People are lazy and must be motivated from time to time.
But everyone is already an adult. In adult society, the most important thing is to be self-motivated.
He said this very harshly. People who understand may be grateful, while those who don't understand may still complain.
After having a clear direction, Liu Yang quickly found the reason.
(End of chapter)
