The final sales volume on the first day was 38,000 copies, with a total revenue of 7.19 million.
From a revenue perspective alone, it's still okay.
But it is true that for many netizens, it is good for others, but for Qiao Fei's products, this first sales performance is actually a Waterloo.
Some people even openly came to Wu Zhou's account and started taunting mode.
"The public's eyes are sharp. If you treat consumers like leeks and cut them off, your conscience won't hurt."
"I originally wanted to buy one to try, but when I saw the price, I was persuaded to give up."
"Thank you, Mr. Wu, for saving me at least 99 yuan, so that my wallet, which is not rich, can survive."
"My wife had already added it to my collection and was going to buy it as soon as it was put on the shelves. After seeing the price, she hesitated. Then after some persuasion from me, she stopped buying it. Thank you very much."
"Mr. Wu, you are obviously a Chinese company, why are the prices so dark? Are all capitalists like this? I thought you were not like this."
There are many such comments in the comments. It seems that this high-priced product has suddenly wiped out the good reputation of Qiao Fei's family and Wu Zhou.
As the most popular brand on all major platforms at the moment, there is also Boss.
The search popularity of Qiao Feijia online is ridiculously high.
Just like before masks, less than half of the traffic to Wu Zhou's store needs Wu Zhou's precise traffic to drive. If you want to sell more during a big promotion, the proportion of delivery will be higher.
And after the mask incident happened.
The performance of the entire store has doubled, not to mention the increase in traffic, which has increased dozens of times. Now the conversion rate of Qiao Feijia's store is even slightly lower than that of merchants at the same level, mainly because of the large amount of traffic.
There is no way, most of the traffic is from passers-by, and the proportion of purchases is of course not as high as the original precise traffic.
During this period, in Wu Zhou’s Tmall stores, the lowest ones in the food category have monthly sales of more than one million yuan, while the department stores have less sales, but the best ones also have monthly sales of 100,000+.
As the buzz increased, this high-priced product was quickly noticed by many food review accounts.
Inside an office building in Hangzhou.
A Douishou operator noticed the news immediately.
After doing a little data analysis, he immediately got up and walked to the boss's office.
As for the boss, he was leaning on his office chair and playing with his cell phone. His feet were even on the desk. However, after the operation came in, he put his feet and cell phone down.
"What's going on?" the boss asked calmly. The entire company only made money through shaky channels, so its attitude was of course average.
Thinking back to the time when my friend said shaking hands was a trend, it was like the original Taobao. As long as you find some ways, you will definitely make money.
It was because he believed this nonsense that he hired shaky operators and photographers in the company.
I even bought tens of thousands of yuan worth of various photography equipment, professional lights, various shooting props, etc.
Anyway, I spent almost 200,000 yuan on miscellaneous things in the past six months, but the actual output can be called almost 0.
The number of followers on the account has just exceeded 10,000.
But it is of no use, the daily output is several hundred, not to mention the profit, the sales alone are not enough to cover the salary expenses of one employee.
"Boss, Qiao Fei's family has a new food review account that is very popular. The food review account that the company just launched has been tepid. Let's buy this one and give it a try." The operator of Doushou said directly. In fact, he was also anxious. However, the company is short of manpower, and he is actually only half-assed.
It’s really hard to start an account from scratch.
"It's from Qiaofei's family, what is it?" The boss still knows the name of Qiaofei's family, or in other words, as long as they are engaged in Internet channels, those who don't know Qiaofei's family are in the minority.
"Prefabricated dishes, I see many netizens say that this thing is an IQ tax, saying that the boss of Qiao Fei's family is cutting leeks. I think this thing is an opportunity, it is very controversial, and controversy brings traffic. In addition, Shangqiao Fei's products are a big IP in our snack evaluation industry." As the operator spoke, he switched the screen of his mobile phone to the product interface of prepared dishes, and then told the boss the reason for choosing this product.
The boss glanced at the price.
"Try it." The price starting at 99 is expensive, but it's not bad.
"Which price range do you want to choose? Which package do I recommend?" the operator continued, but after finishing speaking, he glanced at the boss.
But the boss gave him a blank look.
"The popularity of this product is very good, and it is indeed very suitable for us to shoot videos, but you think, how many food bloggers have noticed this product? Is it just us, or are there hundreds or even thousands of peers."
After the boss finished speaking, the operator lowered his head slightly. He didn't know this. Of course, he also agreed with what the boss said.
After all, he saw this video when he was browsing Douyin. It was a comment account, mainly sarcastic about Qiao Fei's product. The video had more than one million likes and hundreds of thousands of comments.
The popularity is so high that many people must have noticed this video.
"First of all, we have to position ourselves correctly. Our account is a small account, not a current account. What we need to compare is to go up to one level first, or two levels, such as those with one hundred thousand levels or hundreds of thousands levels. Accounts, try to be better than them. As for accounts worth one million and above, don’t be too ambitious for the time being. After determining the direction, the videos we shoot must be staggered with the videos of the head account.”
"And what price range do you think top accounts usually buy for product testing? Have you done any analysis on this?"
After the boss asked, the operator felt a little embarrassed and didn't know what to say.
He sighed helplessly. "Forget it, you go ahead and make an evaluation plan and write a copy. I'll place the order and test them all."
Early the next morning, the cold chain goods arrived.
Everyone in the company gathered around.
Everyone has seen hot news from Douishou channels.
Everyone is also curious about what happens to something that sells for such an expensive price.
The outermost white hard board shell has almost no logo on it. The only logo is the brand logo and a delivery label.
When unpacking express delivery.
"What a big box."
"This cardboard box alone costs twenty or thirty yuan, I guess. The quality looks good."
But when I opened the carton, I discovered that there was another opaque plastic package inside.
There are buckles on all four sides. After opening, you can open it directly by holding the handle.
After that, I directly felt the cool air inside disperse.
“This packaging is really luxurious.
The large plastic packaging inside is more like a storage box, and the material is very good.
For this storage box alone, if you buy it normally in an offline store, you probably won’t be able to pay more than one or two hundred. Of course, this is the selling price, and the actual cost is actually half and half.
But even so, the cost of this set of packaging and all the packaging costs before and after are over a hundred.
Of course, part of the reason is also because the customer order is high and more things are purchased. If there are less things, you won't actually use as much.
"If all the things you buy for 99 yuan are packaged like this, then I will definitely buy it. This is a storage box for buying groceries." Someone joked.
"If it's 99, you should be able to get a small storage box like this here."
"That's okay. This little storage box looks quite exquisite. It feels like it can be used as a makeup box."
The whole packaging looks very good and high-end.
"It looks really good, but I don't know how it tastes."
"Well, don't spend all the money on packaging, that's why the price is so expensive."
"Yes, if I really want the storage box, I can just buy it separately."
"Xiao Liu, how much did these cost in total?"
Someone asked as they watched the exquisitely packaged dishes being taken out of the box.
"These are single dishes, this one is sold for 199, this one is for 99, this one is for 199, this one is a set meal for 999, this one is a set meal. These all add up to 3,000 yuan."
"Ahem, it's so expensive."
"These things are enough for a whole family."
"We can't afford it. Our family's food expenses for a month are less than 3,000 yuan."
The entire unboxing process, as well as the chats among employees, were being recorded by a photographer not far away, and not only video recording, but also live broadcast.
This was requested by the boss. In fact, the employees were not willing to appear on camera, but the boss strongly requested it and there was nothing they could do.
The most I can do is talk to the photographer and try to avoid my big face.
The title of this live broadcast room at the moment is "Live broadcast of the unboxing process of Qiao Fei's pre-made dishes."
(End of chapter)
