Wu Zhou's personal account is still very influential. After all, the shaking hands alone has more than 60 million fans.
The absolute top trembling hand brother, and he is still the kind of real pink without water.
Among them, many people are die-hard fans of Qiao Feijia's products, and most of them are just casual fans.
Of course, there are also unavoidable anti-fans.
After Wu Zhou's first advertisement came out, it gave them a reason.
"Look, it's all about business. Capitalists want to make money. If I have the money to buy this thing from you, I can make it at home. It's no better than this crap thing you sell."
"Others sell it for 50, but you sell it for 200. How embarrassing."
Of course, this kind of remarks will not affect the continuous soaring collection value of pre-made dish preheating products.
On the first day of warm-up, the number of collectors reached 521,000.
But generally, this advertising method works best on the first day.
Sure enough, on the second day, the collection growth rate was much slower. It only increased by less than 2 million, with a total collection of 7.12 million.
On the third day, the product will be on the shelves.
The company's pre-prepared dish production line is fully stocked on this day, mainly preparing raw materials. Although it is called pre-prepared dishes, the products are still as fresh as possible and shipped while being produced. After all, the fresher, the better the taste.
At the same time, on this day, there were suddenly more popular science articles about prepared dishes on the Internet.
“The simplest dietary principle in the world: the more processed the ingredients, the less they should be consumed. But the vast majority of people really don’t have this condition, and they don’t yet have this kind of status and economic foundation.
This is a sentence from the famous Wall Street investor Navarre. Many older people who have achieved financial freedom or live in cities have a deeper obsession with this. "
“Most food companies will adjust the fat content in the food they sell to be higher because it brings a feeling of fullness, and the sugar content will be higher because sugar causes hunger in the brain.
The combination of high fat from animals + high sugar from plants has successfully deceived the brain mechanism.
In this way, through repeated experimental studies of chemical substances on the brain, addictive food has become popular.
This has also led to some extreme views, to be more direct: "Don't eat any food invented in the past hundred years." Many vegetarians have been subtracting on issues involving drugs, chemical ingredients and nutrition.
Among them are those who are successful in politics and business. They like to eat at farmhouses. They eat ecologically pure natural ingredients without pesticides, chemical fertilizers, and genetic modification, which are purely natural and have minimal artificial intervention. They are addicted to the taste. "
“But for ordinary people, most people can only eat high-fat, high-sugar, high-sodium and multi-carbohydrate foods, drinks and foods with many chemical ingredients and artificial synthetic additives to satisfy their hunger.
The most typical example is instant noodles, which have made many young people in Beijing, Shanghai, Guangzhou and Shenzhen, including me, with low monthly incomes feel like vomiting after eating them.
While eating, I was still dreaming about getting paid at the end of the month and going to a big hotel to treat myself to a good meal.
But in big hotels, especially those very popular Internet celebrity restaurants, the truth is that the fish is not freshly killed, and the meat is not purchased from the vegetable market, but is provided by central kitchen manufacturers and quick-frozen food factories. . "
“So pre-prepared dishes only belong to ordinary people. I hope you and I can truly get rid of the years of eating instant noodles and pre-prepared dishes and become one of the few people who have the control and enjoyment of natural resources.
It's a luxury, really.
Let’s supervise the prepared vegetable manufacturers more and hope they have more sense of social responsibility.
That's all.
I really still hope that one day, I can open a fruit shop full of green and healthy fruits, or for example, a friend of mine who has a PhD in environment and pollution can go back to his hometown to grow vegetables and selenium-rich rice.
As for prepared dishes, I will only try my best to hope that everyone will buy brands of prepared dishes that meet food safety standards and meet nutritional standards. "
This kind of article is relatively neutral and mainly describes the current situation of prepared dishes in the market.
then.
“Blogger, please tell me, is the prepared dish product that a certain store is about to serve edible?”
"Ahem, this topic is a bit sensitive. There are still a lot of die-hard fans of his products, and the previous products are indeed pretty good. But in the pre-made food industry, at least the pre-made dishes we have seen so far are nothing good. Food, so if it were me, at least for the time being, I wouldn’t eat it. I’d wait for others to review it first. I’m not the first wave of guinea pigs.”
"It's just junk food like instant noodles."
"I think you're insulting instant noodles, but I have no proof."
"Haha, I guess this reply from the blogger will break the defense of a bunch of die-hard fans of a certain company."
"The blogger is very objective, okay?"
"I can't help it. Idiots won't listen."
And of course there are very emotional descriptions of prepared dishes.
Or some food review accounts with millions of followers.
"Prefabricated dishes are industrial waste that is high in sugar, salt, and oil, and has many additives added to it. If you really want to eat something good, make it at home, really. Save money and be healthy. Don't buy this kind of industrial waste."
"Haha, blogger, be careful of your water meter being checked. I think you are mapping a certain store's pre-made dishes that are about to be put on the shelves." As soon as this comment came out, there was a topic about Qiao Fei's family.
This product hasn’t even been put on the shelves yet, and there has already been a lot of negative news about it.
However, although these remarks are vague and slanderous, many details are also true.
At nine o'clock in the morning on the fourth day, Qiao Fei's prepared dishes were officially put on sale.
The price is 99 yuan, 199 yuan, and there is also a family banquet set meal for 999 yuan. Different dishes, different prices, and multi-course set meals are also available.
Single link, multiple SKU options.
As soon as this price came out, there were even more complaints.
"md, the Qiaofei family is crazy, who would buy it at such a high price?"
"Haha, after all, I have die-hard fans. Look, it has only been on the shelves for about 2 hours, and the sales have exceeded 10,000."
"It's so easy for the Qiaofei family to make money."
"For other merchants, this sales volume is good, but for Qiao Fei's family, this sales volume is not great, it can even be regarded as Waterloo, hahaha."
"I think your smile is sarcastic, but I have no proof."
"It can be seen from this sales volume that most people are quite sane and have not been cut off by this wave of IQ taxes."
"I can't afford it, I can't afford it, so I'd better eat my instant noodles."
"If I buy this kind of pre-made food, I have to go back for secondary processing, and there is still transportation time, so why don't I order a takeaway. Or make it at home."
"Even the prices in some good hotels are not so high."
"Who gave you such courage?"
At the same time, things were going well inside Wu Zhou Company.
Although this does not seem to be a good start, in the online pre-made vegetable market, before this, the sales volume of the first place was only just over 10,000 yuan, and the price was still a low-priced order of more than ten or twenty yuan.
Therefore, even based on the current monthly sales volume of 10,000, the revenue is already in the top 1 online.
In fact, the current domestic prepared vegetable market is estimated to be nearly RMB 300 billion, and it is still in the stage of rapid development. If everything goes well, it is very possible to have a market worth RMB 1 trillion in three to five years.
However, most of the prepared dishes are mainly sold in offline takeaway shops.
And now Wu Zhou's products are so expensive that it is impossible for those outside stores to purchase them.
As for the big hotel, the purchase price is a bit high.
"It is gold that will shine."
(End of chapter)
