Ever since I started working at Wu Zhou Company.
Liu Bin's life has become more regular. He goes to bed from 10 to 11 pm and wakes up on time around 7 am.
Put your phone on the bedside. After you wake up, you will habitually pick up your phone and, in a daze, open the Tmall backend logged in on your phone.
The company's several account backends are all logged in on mobile phones.
In most cases, after watching the backstage, Liu Bin would check the Douishou and Toutiao accounts to see news trends and the like.
But today, after he saw the backend account, his eyes slowly opened.
He even closed his eyes tightly and opened them again, thinking that he had seen wrongly.
"Why did it fall so much?" Liu Bin muttered with a grimace. Originally, masks and other supplies were in hot demand during this period, with sales of around 250-300 million a day, which was pretty good. It could at least alleviate his performance pressure.
But today, the food side performed well, but the department store category plummeted by nearly 50%, directly cut in half.
He remembered that a few days ago, the performance was rising steadily and little by little. How could it suddenly drop so much?
Liu Bin had no intention of continuing to lie in bed and got up directly.
But the movement was too big and alarmed the person next to him.
"What's wrong, husband?" Liu Bin's wife opened her eyes in a daze and asked.
"It's okay, it's okay. You have to go back to sleep because of work." Liu Bin gently patted his wife's shoulder.
Liu Bin went to his study room. The place where their family lives now is a villa in the same community as Wu Zhou.
However, Wu Zhou's house is a single-family villa, and it is the largest single-family villa in the entire community.
And his house is only a townhouse, and the area, plus the freebies, the greening area is only more than 500 square meters.
Asking price is 1800, actual payment is 1500, fine decoration.
In fact, he just wanted to buy a three-bedroom apartment, but the boss Wu Zhou strongly encouraged him to buy a villa.
As the company's operations director, his total income in 2019 was just over 5 million. As a year-end bonus, Wu Zhou paid him 2 million in advance.
Then Wu Zhou directly lent him 8 million interest-free.
There is no need to repay it while you are employed, and it will be paid in one lump sum when you leave your job.
But Liu Bin readily agreed.
At this moment, in Liu Bin's study, he saw that the reason for the decline of department stores was mainly due to the plummeting sales of mask products.
"What's going on?" Liu Bin muttered.
He returned to the bedroom again and walked quietly to his wife. After all, the child was still sleeping.
"There's something going on at the company. I'm going to the company first."
"It's so early and you haven't eaten yet. How about I cook you a bowl of noodles?" Liu Bin's wife said and was about to get up, but Liu Bin pinned her down on the bed.
"It's okay. The company has a canteen. I'll just go to the company to eat. You continue to rest." After Liu Bin finished speaking, he left home.
After rushing to the company, Liu Bin immediately contacted the customer service department.
There are reasons for the decline in performance. The reason I saw this morning is mainly due to problems with conversion.
Obviously the traffic has increased by 21% compared with before, but the conversion rate is less than half.
There must be a reason why the conversion rate suddenly plummeted when the price activity and other prerequisites on the main image details page have not changed.
For this reason, it is easiest to find out directly by contacting the customer service department.
At 7:30 in the morning, the company's morning customer service staff was already at work.
"Mr. Liu, I don't know what happened today. Many consumers left messages criticizing us, mainly Mr. Wu." Liu Bin had just arrived at the customer service department, and someone took the initiative to say it before he explained his purpose.
Liu Bin followed them and took a look at the accounts they had and the consumers leaving messages.
"No wonder you would say something like this. It turns out it's a matter of interest, female businesswoman."
"In order to sell masks, you actually say such things, haha, I have seen it. I will never buy anything from Qiao Fei's family again, bye."
"Your family is not short of money, so why bother?
Well, use public opinion to make money. This kind of shady money can be made, but I don’t know how much negative impact it will have. "
"If you buy a stupid company, you will be stupid."
After reading some comments, Liu Bin thought that yesterday Wu Zhou seemed to have suddenly recalled the company's corporate propaganda department back to work while at work.
I quickly opened my company account and saw the forwarded message.
I just felt a big headache.
Clicking in, I saw Wu Zhou’s shaking hands account, which already has nearly five million fans.
But I only posted one picture and text, just this one.
The number of comments has exceeded one million.
As for the contents in the reviews, they are even more unsightly.
"Alas" Liu Bin sighed.
What is this called "Success is Xiaohe, failure is Xiaohe?"
"Thank you for your hard work. Mr. Wu's source of information must be much stronger than ours. Everyone should also pay attention to protection. As for this matter, everyone is trying to comfort them and wait until the limelight passes. Netizens' emotions come and go quickly. It's quick," Liu Bin said soothingly.
Not long after returning to the office, I saw Liu Fei rushing in in a hurry.
Then he turned on the computer hurriedly.
"Brother Liu, I saw at home this morning that the sales of our Mao Supermarket plummeted a lot. How is the industry situation at your side?" Liu Fei noticed Liu Bin while waiting for the computer to turn on.
But he asked directly.
Liu Bin sighed inwardly.
And at the same time, many other places.
Some people who pay attention to public opinion and current affairs.
In his own circle of friends, he was also publicly criticized.
"You said, can you buy this kind of company with S as the leader? No wonder the things are so expensive? / Dog Head" is accompanied by a screenshot of Wu Zhou's speech on Weibo, including the comments of many netizens.
"It's unusual for a person like this who can't talk enough to make Qiao Fei's brand so big. The people who buy it are really stupid and have too much money."
"You think the boss of Qiaofei's family is stupid, but in fact you are really stupid. Look at the sales volume of their products." The picture is of those masks from Qiaofei's family.
Multiple links with sales in the millions look very eye-catching.
Internet public opinion, as well as comments from some young groups, are very unfriendly to Wu Zhou and Wu Zhou's company.
As for some operating groups.
"This wave of operations is overturned. Is it considered a public opinion overturn?"
"Some time ago, we donated 14 billion in a big way. It was so popular back then, but it's so dark now."
"I heard that Qiao Fei's mask sales have been cut in half. Can any friends in the department store confirm this?"
"Well, it did fall. But it's still the unrivaled number one."
“Sales volume has been cut in half and it’s still No. 1. It’s awesome.”
"Although their boss said this, he most likely said it to sell their products, but it is undeniable that their masks are really comfortable to wear."
"Well, yes, my friends have worn Qiaofei's masks, but they have never used masks from other brands. / Laughing and crying, although this incident is regarded as a public opinion overturn, there is a high probability that it will wait until the limelight passes later. , consumers will still buy it if they should.”
"It's so good, why don't you just make it the same as the last one?"
"It's not that I don't want to, but I can't do it. The skin-friendly fabric of the latest mask was developed by the Qiaofei family themselves and is patented. Currently, it is only produced by the Qiaofei family's own factory on the market."
"It's indeed 666."
"Actually, the mask market only became popular after the Qiao Fei family intervened. Before that, the mass market had always been in a state of limbo."
"Okay."
"Let me tell you weakly, what if what the boss of Qiao Fei's family said is true."
"How can it be true?"
"you are too naive."
"That's right, experts have spoken and said it's okay."
"But,
Are the experts right? 「
".It seems so."
"Forget it, I'll also buy some masks and keep them just in case. It doesn't cost much."
"Hahaha, I guess the boss of Qiao Fei's family has caught on to your mentality. I would rather believe it. In this way, the sales of his masks will rise slowly."
