Inside an office building in Zhuhai.
At noon, it was impossible to go back for dinner.
Some people are eating lunch boxes brought from home, and some are asking for takeout. But now, everyone will take some time to open the takeout app to see what is delicious or delicious.
"Ms. Yang, are you here?" A delivery boy in a yellow uniform suddenly arrived, holding a mobile phone and tentatively asking everyone in the room, scanning the room, trying to find the owner of the delivery as quickly as possible.
"Mine, mine." The person called Ms. Yang was a delicate woman thirty years younger. She happily walked over and took the express delivery.
Then he couldn't wait to open it.
"Xiao Yang, didn't you bring food from home? Why did you order takeout?" A colleague asked in confusion.
"Hehe, I was just looking around and suddenly found that Qiao Fei's pastries were sold, so I ordered one, haha."
However, after Xiao Yang finished speaking, others in the office were surprised.
"Isn't Qiao Fei's pastry sold online? Has it opened an offline store? How does it taste?" Someone walked over directly, and her colleague Xiao Yang also gave some to her.
"Yeah, it tastes that way. It's delicious. I think Qiao Fei's cakes are the best I've ever tasted."
"Haha, yes, after I ate their pastries once, I couldn't eat other pastries." Xiao Yang said with a smile.
"You two are so annoying and you want to spend money on me."
"Xiao Zhang, let's fight for one."
"I want to fight too."
"."
For those urban white-collar workers who are within the delivery range of the supermarket, or those who want to eat pastries and have just opened the takeout app, Qiao Fei's pastries will be accurately pushed to their hands as soon as possible.
But only for a while.
"I'm sorry, madam, the Qiao Fei pastry you ordered is out of stock. Can you please return it, or can I exchange it for you?"
"It's out of stock, don't put it on the shelf."
"I'm really sorry. The product has just been put on the shelves, and the inventory is not enough. It was sold out all at once."
"When will the goods arrive next time?"
"At the fastest, the goods will be on the shelves in about 2 days."
"Okay, order more."
"Okay, sir. I'm very sorry for the inconvenience. I hope you'll come next time."
Another 3 days.
The app still shows the word sold out.
I was a little angry, because I thought that since it was available offline, the price would be similar to online, and it would take about 2 days for the goods to arrive, so I didn’t buy it.
Just buy it on the spot when you want to eat.
But I didn’t expect that after 3 days, it still hasn’t been put on the shelves.
This is not a lie.
She was serious.
Directly find the customer service who gave him after-sales service 3 days ago.
"Why haven't the Qiao Fei's pastries in your supermarket been put on the shelves? We were promised they would arrive in two days. It's been three days now, why haven't they arrived yet?"
"I'm sorry, madam, the goods arrived yesterday, but they were sold out after more than an hour after being put on the shelves. We are already placing additional orders. We are very sorry."
In fact, the after-sales department is also very speechless.
Twice, for two days, her job was to apologize to consumers and look forward to their understanding.
This kind of thing has never been done before. At most, there was only an occasional shortage.
It was sold out as soon as it was put on the shelves. Those who didn’t know it thought it was sold at the original price of Moutai.
"No, I have to report this to the purchasing department and order more. I don't want to have to call and apologize for this kind of thing again."
Purchasing Department.
Lao Jia looked at the sales order in the company's system and was speechless.
I thought there was something wrong with the front-end cabinet group, so I called him directly.
"Check out the pastries from Qiao Fei's house. I only ordered 10 boxes. Didn't they just arrive yesterday? How many days ago?
Out of stock? Is there a mistake? "
"No need to check, you're right, you're right, this thing was sold out as soon as it was put on the shelves. It was sold out yesterday. Order some more quickly."
"What the hell, it's sold out as soon as it's put on the shelves? Are you kidding? Ten boxes, with a purchase price of more than 10,000, are sold out as soon as they're put on the shelves?"
"Why am I lying to you? I have three shopping guides here and I want to transfer them to Qiao Fei's house."
"How much do you need there?"
"300 boxes."
".Do you think it's possible? For a product that has just been launched, even if it sells well this time, it is accidental. What if it suddenly sells poorly later and this thing is thrown into your hands? Forget it, I will order 50 boxes. Let’s sell and see."
"Okay, then hurry up."
After hanging up the phone, Lao Jia was speechless.
He had an impression of Qiao Fei's family. After all, he was chatting with Xiao Li about it because of the high price.
"It's so easy to sell," Lao Jia whispered softly, but he didn't know what he was thinking.
In fact, offline supermarkets sell not only pastries, but also department store products and masks.
However, relatively speaking, pastries have a larger user base and can achieve high-frequency repurchase, thereby increasing brand sales.
No matter how popular it is online, no matter how much it sells, in the end, online is different from offline.
Since the layout is offline, it must have real performance, otherwise, these supermarket channels will not pay attention to it.
In just a week or so, 97% of the already distributed merchants placed additional orders through convenience store channels, or even placed additional orders multiple times.
The direct result is that some relatively "passive" channels have become very active in an instant.
After all, no one has trouble with money.
As for the supermarkets that placed additional orders, the department managers of some supermarkets were very optimistic about "Qiao Fei's Family" and even added a pile of goods for free to place Qiao Fei's products in a more conspicuous position.
Of course the results are good.
As for Wu Zhou, he is not stingy either. Major offline channels can provide a certain amount of free samples.
Of course, at the same time, Wu Zhou’s masks were also in the process and began to be sold in major supermarkets.
From an online perspective, Wu Zhou's masks are not very cost-effective, but offline, the price gap with those of other brand-name masks is not that big.
Wu Zhou in Wuhan has been pushing videos of masks as hard as possible during this period, hoping to push them to more people.
In a chat group with fellow doctors.
"Everyone, there may be SARS. Please pay attention to this when going out and wear a mask."
"It's true, Lao Li, don't be joking, this is a bit scary."
"That's right, you have to be responsible for what you say."
"Are you sure?"
"We are already typing the virus. I will tell you as soon as it is confirmed. But you also know that it is pretty much the same. You should pay attention to it."
"Hey, Cao, let me quickly collect some masks, and you, the frontline worker, should also pay attention."
"Okay, I understand."
