&In fact, Wu Zhou also felt that there was a high probability that he would not be able to complete it.
But it doesn’t matter. In fact, it’s just a matter of stocking up on supplies.
Normally in previous years, corporate performance would decline sharply during the New Year, and sales after the new year would be far less than before.
But after all, 2020 is a special year. In addition to masks, some food and small household appliances are selling like crazy.
Masks sell well and are a must-have.
As for food and snacks, in name only, by then a lot of offline consumption will have no choice but to move online, which will bring about hot sales in the takeout industry and the e-commerce industry.
As for small household appliances, isn’t it normal to hold back something to do at home, baking or something like that? It’s just idle time anyway.
Due to the hot sales of Double Eleven and Double Twelve, Wu Zhou has once again increased its reserves of raw materials such as masks, and the factory is still producing at full capacity.
And because Wu Zhou asked for such a large quantity, the purchase price of raw materials was 57% more expensive than at the beginning.
The direct result of this is that the production capacity of source material manufacturers has increased, and the costs of manufacturers have rapidly increased.
The final price increases.
Double Twelve is supposed to be an event, but most of the masks in the entire industry are mainly price increases.
Of course, Qiao Fei's family is an exception. The price of Qiao Fei's masks has not increased.
And because of the comfortable wearing experience, it has gradually formed a word-of-mouth effect among those who need to wear masks on daily basis.
The first time I got the mask, it was a gift from the newlyweds of Qiao Fei's family, but when I wanted it again later, I bought it separately.
And how big is this group of people?
The three types of masks took advantage of this Double 12 performance spurt, and their monthly sales across all channels exceeded 100+.
In a quiet moment, Qiao Fei's masks showed that they have entered the first echelon of the industry.
Moreover, during this period, some masks have been recognized by some medical staff in the medical system.
They have to wear masks all day long. The protective properties of masks are very important, but the comfort is equally important. After all, they wear them for a long time every day.
This time we entered the group’s offline channels, food was the main focus, and masks were also sold in major supermarkets and convenience stores across the country.
But not much came in, just one box after another.
Although the popularity is very high this time, Qiao Fei's family has gained initial popularity.
This alone surpasses most brands.
So you can give it a try.
But after all, there is no real experience of offline consumer recognition.
Although the consumer groups of offline channels and online channels overlap, the differences are also obvious.
Just like offline supermarkets, many of them are now visited by adults and adults who have plenty of time.
The biggest characteristic of these uncles and aunts is that they have a lot of time, and they like to take advantage of small things. They prefer to buy things at special prices.
Of course, this does not mean that offline consumer groups are all uncles and aunts. It is just that most young people and students have no money and no spending power. People who are already working do not have much time to go to offline supermarkets for consumption, so online shopping has become the first choice. The most choice is to go out to the supermarket occasionally, or mainly buy for emergency needs.
Of course, there are also those born in the 1970s and 1980s who are not used to online shopping. The biggest characteristic of this group of people is that they have mature careers, stable jobs, and stable lives. They will buy what they need from offline supermarkets.
Therefore, in general, the main customer groups are middle-aged and elderly people, a small number of young people for emergency needs, and some middle-aged people who are not used to online shopping.
Therefore, after Qiao Fei's family establishes offline channels, there is a high probability that it will bring about a considerable increase.
Secondly, the two new media capitals that have invested in Qiao Fei's family have also begun to vigorously promote Qiao Fei's advertising during this period.
Of course, Wu Zhou will also help.
A supporting supermarket located in a shopping mall in the center of ZH.
Supermarket
The promoter arranged Qiao Fei's products and placed them at the bottom of the middle layer. The location was good, but of course the better locations were those at the top.
"Today's young people are really willing to spend money. I heard that this thing sells very well online. Don't they all say that online things are cheap? How can such expensive things still sell well? Do you think this thing can be sold in our supermarket? ?" Promoter Sister Liu said while placing things. She heard what the young floor manager said.
"I don't know about this. If it were me, I would definitely not buy it, but the packaging is good and the product should be okay." Promoter Xiao Wang Xiaoxiao said that her monthly salary and various performance bonuses are less than 5,000. The expenses are still high in Zhuhai, so she is not willing to buy such expensive things.
"The packaging is indeed good. *** has been a shopping guide for so long. The packaging of this store is the best I have ever seen. Mainly because it is very beautiful and looks very clean and comfortable." It happened to be where I just went to work and there was no one there. Sister Liu I looked at the outer packaging carefully.
"Yeah, maybe it's because of this that it sells well online."
"But what's the use? The packaging has to be thrown away. The taste of what you eat is the most important." Sister Liu continued.
As the two chatted, it was time for the supermarket to open.
Some uncles and aunties were the first to enter the supermarket.
From time to time, I see them passing by, but most of them are attracted by their clean and comfortable appearance.
But in the end I left because of the price.
"What a piece of junk! It's so expensive to sell it. You're stealing money." An aunt looked at the price tag and left muttering to herself.
Of course there are people who know the goods.
"I seem to have seen this brand on my mobile phone. Girl, is this delicious?"
"The goods just arrived today, so I don't know yet." Sister Liu responded with a smile.
"Oh, forget it." After all, it wasn't cheap, so the aunt took one last look and left. If it costs a few dollars, then just buy it, but if it costs tens or hundreds, you have to think carefully.
Money doesn't come from floods.
Correspondingly, Green Friends Video not far away is offering crazy discounts.
"Auntie, this is a promotion right now. Buy one and get one free for 9.9. It's a great deal." The manufacturer's promoter will greet customers when someone comes over. After all, every sale will get a commission.
"Forget it, forget it, my child specifically told me not to let me buy this brand." As she said that, she waved her hand and left. She didn't want to waste any more time here and had to grab eggs.
Of course, there are many exceptions.
"Those are all rumors on the Internet. It's been an old brand for more than ten years. How can something happen? If something happens, our country won't let you sell it. Don't you think so? And the price is so favorable now. I sold it all at once. There are several boxes." Xiao Sun, the shopping guide, was still very eloquent and persuaded many consumers to buy.
"It's really cheap. I'll buy some after get off work." Sister Liu saw the green friends over there doing this activity and the sales were booming, and she also became interested.
But now I have to wait for work.
In a blink of an eye, it was almost time to get off work. The shopping guide of Green Friends not far away was already thirsty at the moment, but the effect was still there. The goods on the shelves were sold at a high rate, and a lot of goods were also moved from the warehouse. .
In contrast, Qiao Fei's family only sold 8 copies.
However, 7 of them were takeaways and only 2 were sold in normal stores.
"How are the sales of pastries over there?" Xiao Sun asked with a smile as he was about to get off work, but he was asking knowingly.
