"There is no "double standard". Chinese and foreign ingredients are the same, and Korea also uses cocoa butter instead."
Green Friends Group held a press conference. After the press conference, several big Vs simultaneously reposted it on the Internet.
"Green friends clarify: "Double standards" are rumors. "
The popularity is gradually being stirred up by the Green Friends Group.
Some mainstream online media channels have even followed suit.
So the answer is, like, maybe, indeed, probably the same?
But even if the rumor is really refuted, it will be done with great fanfare and a lot of money will be spent.
It has also reached many consumers.
Just watch those videos again and the comments under the news
"A few years ago, I ate something from Green Friend. I thought the brand was okay and the taste shouldn't be too bad. But when I took my mouth, I instantly vomited the hard chocolate that couldn't melt. It was obviously a very poor raw material, substituted for cocoa butter. No doubt, I looked at the packaging again and it was confirmed. Moreover, the cream, including the cake part, tasted sweet, cheap creamy, and fake chocolate. In the end, I threw it all away. I told my family not to buy this again in the future. I suggest everyone Don’t eat foods that contain cocoa butter substitute, hydrogenated vegetable oil, shortening, refined vegetable oil, and margarine!”
"I would like to interrupt and say that you can buy things from Qiao Fei's house with your eyes closed."
"What Green Friends uses is margarine, which contains trans fatty acids, which is very harmful to the body. Chinese people should pay attention to the ingredient list when buying things."
"Well, I never knew it was from Korea, and my son has been eating it. I will not buy it from now on. I told my son yesterday that they will not buy it again from now on."
"I have always felt that Koreans are not trustworthy, so I try not to buy Korean products. For example, I don't buy Samsung mobile phones. I just bought Huawei."
"How many people say they won't buy it? Some people are just like that. They talk better than anyone else, but they don't remember anything when they do it. "
"I really don't want to buy it. I eat all the food from Qiao Fei's house. If I don't have money, I won't eat it. It's not rice, I have to eat it."
"This thing doesn't have a lot of substitutes. A box costs more than ten yuan. Some people don't know what to wear if they don't wear Adidas Nikes. They don't want to throw away the ones they bought for hundreds or even thousands of yuan. Only after seeing this news did I know that I still have green at home. I just throw away my friend’s stuff in the trash at night. It’s just junk food in the first place.”
Jin Xiujie has been paying attention to the feedback since the press conference.
Offline feedback cannot be obtained immediately, but these online comments can be seen quickly.
Who would have thought that the revenue in China is nearly 10 billion a year, and it is just refuting rumors, they are all rumors.
Why are there all these bad reviews? Are there really no loyal old customers?
"It's fake, it's all fake. Someone must be targeting us deliberately. It's impossible, absolutely impossible." Jin Xiujie thought to himself.
However, this matter must be followed up.
I contacted the company's public relations department and asked them to find those trolls to get good reviews. They had to get good reviews as quickly as possible.
money is not a problem.
But when the Green Friends Group contacted the Navy.
Those rumor videos, as well as the rumor refuting videos, became a big hit.
It even reached the top three on the popularity list.
Some videos have even reached a million likes, but whether it is a rumor video or a rumor refuting video, the top comments in the comments are those that say it is not delicious.
Those with the most likes can reach hundreds of thousands, firmly ranking at the top.
Of course, some of the videos of big Vs are paid after all. Such comments will still be deleted, but they will not be deleted completely.
And as time went by, many viewers became disgusted with this matter.
"Unlock."
"I always thought you were fair and objective, so I paid attention to you. I didn't expect that such a stupid company would also accept money."
"The news to refute the rumors was just released, and your forwarding and follow-up came out. It was so timely. You must have received a lot of money."
A blogger with 612 followers lost 28 points that day because he explained to green friends, and then 36 points the next time. It was scary.
He had to delete the video directly the next day.
Then I went back to the original path and made some other videos.
"Tell the company, please don't take orders from this kind of company in the future. With more than 600,000 fans, how long will it take for it to grow back? Damn it"
Public opinion is still fermenting, but it is not in the good direction as Green Friends Group thought, but in the bad direction.
Park Dahong scolded Jin Xiujie again and asked him to think of new ways to minimize the impact of this matter as quickly as possible.
On the same day, Luyou Group also announced the company's new product plan on a public platform.
"Green Friends develops new pastry products that do not contain cocoa butter and use animal butter"
The price has not been announced because these products are a temporary response strategy that Jin Xiujie came up with. He just hopes to use this kind of news to weaken the impact as much as possible.
but
In this wave, many dealers were severely hurt by green friends.
The sudden slowdown in sales meant that even if green friends wanted to take care of after-sales, they couldn't.
At most, they can only be given some compensation, and the form of compensation is also in the form of goods replenishment.
For example, if there are 10 goods, the compensation will be 2. The next time you purchase goods, you can purchase 2 more free goods.
result
For example, Wang Yan and his family were originally selling on the side, but could barely sell.
But now, sales are falling again and again, and it feels like it’s almost becoming dispensable.
"The goods can no longer be sold, but I continue to purchase goods. I guess I got kicked in the head by a donkey." Wang Yan cursed after hanging up the phone.
"Notify all channel operations to clear out the goods of Green Friends. Their goods will no longer be sold in the future." Wang Yan said angrily.
"I promised to replenish a batch of goods over there. When the goods in the warehouse are almost cleared, remember to ask for some." You're still angry, but you can't be angry with money.
Of course, not all dealers are as motivated as Wang Yan.
Some dealers want to give it a try one last time, because the vast majority of consumers simply don’t have a long memory and will sell it again later when this trend comes over.
So since there are so many goods and we can only replenish them, we will buy more, talk to offline buyers and sellers, and spend money to buy a pile.
"We sell them at a discount during the New Year, so they should be sold out."
At the same time, Qiao Fei's family is doing a review of Double Twelve during this period, summarizing experience, replicating advantages, and checking for errors and omissions.
Preparing for the New Year Festival.
The strongest players during Double 12 this time are the two self-operated platforms.
JD.com and Tmall supermarkets.
The company's overall outbreak is 5.2 times, while the final statistics of the two self-operated platforms are 6.9 times.
The total sales on the Double 12 day reached 720 million.
As for diapers, it was a crazy acceleration sprint for nearly two hours.
A total of 51,000 were sold throughout the day, and nearly 750 were sold in a single day.
JD.com sold 31,000 orders on its own and Tmall sold 29,000 orders.
Through all channels, 111,000 orders were sold in a single day, with a total single product output of 1.6k per day.
Taking into account only the performance of the day, Aiying Diapers ranks first in the Tmall ultrasound industry.
If there is no surprise, in 2019, the total revenue of Qiao Fei's family will exceed 10 billion, and it is estimated to be around 10.3 billion.
This is more than 700 million yuan more than Wu Zhou’s original estimated full-year revenue of 9.56 billion yuan.
Of course, the most important thing is not the extra 700 million, but the number exceeding 10 billion.
After all, Little Mouse, known as the No. 1 online casual snack brand, has been clamoring for a goal of exceeding 10 billion in sales this year.
In arriving at this full-year estimated sales.
All the operators had smiles on their faces.
But Wu Zhou was very indifferent.
"Mr. Wu, our initial target for January is around 2 billion. We can try to hit 2.5 billion." Liu Bin finally reported a target sales volume for the New Year's Festival.
Just not
After Wu Zhou heard this, he shook his head.
"This goal is not enough."
