At 9:30 a.m. on Double Twelve, Qiao Feijia’s performance increased by 391% compared with the previous day.
This increase can only be described as mediocre, barely in line with the broader market.
There is a high probability that it will decline later, after all, another high wave broke out at 0 o'clock.
But at this moment, everyone in the company's operations department is very excited.
& At the end of the month, Han Xinyan’s diapers were put on the shelves.
Before the Double Twelve Festival started, Xiaoer had already matched some platform resources.
Liu Fei also has high hopes for this product, in order to get the product on the shelves and sell it as soon as possible.
Even before putting it on the shelves, she wanted to find some Taobao customers to recommend and try it out.
However, those big Taobao customers were a little disgusted.
"Although you are a sub-brand of Qiao Fei's family and your sales in the maternal and infant category are pretty good, consumers don't really recognize domestically produced diapers now. The point is that your prices are still so high. A pack of Kao is 79. Your promotional price is It’s still 159, which is too far behind.”
"The price is too high and we can't push it. Or you can raise the commission to 50%. Let's try."
"Let's raise the event price to 79 or even 69. We can try it here."
Da Tao Ke was quite positive when they first communicated with Liu Fei. However, after knowing that the new product Liu Fei was going to launch was diapers, which was a monopolized market with many imported brands, they felt that there was not much hope, so they decided to use various methods. He refused for this difficult reason.
As for Xiao Taoke, it doesn't make much sense.
But then it was about a week after the product was put on the shelves.
"Sister, are you still making the product? The commission can be more favorable, just 15%."
Various types of pull-up pants and diapers.
The new product sold 106 packs on the same day, which is not much, but the customer orders are high. The sales of the product exceeded 10,000 on the first day it was put on the shelves.
On the third day, 391 packages were sold.
On the fifth day, 557 packages were sold
Although sales are distributed among two products and multiple models.
But this performance growth is still very impressive.
& On the 11th, 781 packs were sold in a single day
On the day of Double Twelve, it has just passed in the morning, and 2028 packages have been sold. If everything goes well, there is a high probability that the sales will be 5k+ today.
A super hot item that can earn nearly 800,000 yuan a day.
Who is not moved?
"Beautiful girl, why don't you still engage in shopping? Our family is currently the number one seller of diapers in the industry. We sold more than 10,000 bags a day. If you give us your product, I guarantee a huge sale."
"Sorry, we can't get such a strong Taoke."
"You don't need to be so aggressive. I think the conversion rate of your product is pretty good. Our normal commission will be fine. We just need the price you give us to be slightly more favorable."
"I checked the inventory. The goods in Maochao's warehouse are now in storage for the first time. There is not much inventory. There is not enough for normal sales, so there is no way to sell it."
"Then when the inventory is enough, please contact me."
Liu Fei didn't say anything to death. The basic sales of new products have been very good recently, and they will gradually develop a certain reputation after the follow-up.
If you try to attract these Taobao customers again, of course, the commissions and discounts will definitely not be much.
But it can make products reach more consumers.
An obvious characteristic of the consumer group of mothers and infants is that they are most willing to pay for quality.
At the same time, in the mother and baby group.
On the day of Double Twelve, the waiter announced the completion of the day's performance.
In just one morning, Aiying has already exceeded its performance by 218%.
The entire ranking even broke into the top five, knocking some of the leading brands in the sub-categories down one spot.
"To name and praise the baby-friendly brand, it has exceeded the target. Today is not over yet. I look forward to the performance of baby-friendly." When the mother and baby assistant first introduced the sub-brand of Qiao Feijia Baby-friendly, she actually had certain expectations. , the same purpose as Wan Congchu.
price baby friendly brands
Introduced in the hope of having a catfish effect.
However, in actual results, although Aiying entered the top ten, its performance in other categories was far from that of other Qiao Feijia brands.
The only good thing may be that Aiying's performance has been growing.
And this time on Double Twelve, this new diaper gave her an unexpected surprise.
In fact, in the entire diaper market, the brand share is almost rigid and fixed, and some old brands are fighting for it.
Unexpectedly, one of Aiying's new products actually had a tear in it.
The point is this is just the beginning.
In the group, she praised the baby in public under the screenshot.
Afterwards, most of the small and medium-sized businesses in the group became lively.
"After all, it's a sub-brand of Qiao Fei's family. It can play with anything. This wave is too fierce."
"Do the four bosses at the front feel any pressure?"
"There shouldn't be any pressure. After all, after so many years, I haven't seen anyone with the strength to challenge their ranking."
"Oh my God, this is too fierce. I haven't seen many more products."
"The diapers are new. Didn't you see them?"
"Here I go, it hasn't even been on the shelves for a month, and the sales are almost 5,000. And the price is awesome."
"It stands to reason that if the new brand is still made in China, it will not sell well. If this product is for children, mothers will be very concerned about it."
"First of all, you have to understand that Qiao Fei's family represents quality, which has been proven in food and department stores. Secondly, they have tens of millions of loyal fans, and one in a thousand of these fans are still active. "
"Thirdly, if you look at the details page of their diapers, every customer buys and uses them for the first time. Even if they are used up and feel dissatisfied, they only support refunds. This kind of courage, that is, they do not have the courage to love babies. Use live-streaming promotions like Taoke, otherwise the sales will definitely be even stronger.”
"Also, please take a look at the detailed suppliers of this product. They are all leading brands in the global industry. They are said to be Aiying's diapers. In fact, they are a combination of a bunch of Fortune 500 companies. Diapers."
"Do you think the baby-loving ranking can still rise today?"
"I guess it should be okay."
"I heard that your boss will have an interview at Yuncheng College today. Is it true? @Hanxinyan"
"Speaking of which, why didn't anyone at Aiying Company show up today? I just saw that the message had been read and no one came out."
"@爱 BabyOperation-Liu Fei@爱 Baby Assistant-Han Xinyan@爱 Baby Assistant-Zhao Qian"
"We are listening to the boss's live broadcast." Zhao Qian replied in the group.
I would take a peek at the group messages at any time, but they were all irrelevant chatter.
So Han Xinyan and the others don't have that much free time.
She had a Bluetooth headset plugged into her ear at the moment.
The phone showed a live broadcast. Wu Zhou had just arrived and the audience applauded.
Looking at the picture, Han Xinyan had a smile on her face, a proud smile.
"Liu Fei, your boss is conducting a live interview. Which channel can post it? I also want to see what the boss will say."
"Same request."
"."
At the same time, the auditorium of Yuncheng College has a semicircular arch design with the stage in the middle and 3,165 seats divided into two levels.
In the past, there were no problems when the school organized parties and so on.
But now, there are no empty seats.
There were almost no people in the entire campus, as if everyone was here.
"It seems that everyone is very curious about Mr. Wu, so they all came here."
Ma Shushu sat opposite Wu Zhou, holding a microphone in his hand. Under the spotlight, he looked even brighter and more charming.
Although many of the people who came were here for Wu Zhou.
But in fact, part of it was because my classmates told me that the host was a beautiful woman, so I came here.
"Thank you, Mr. Wu, for taking time out of your busy schedule to accept the interview."
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