After Double Eleven, performance will normally decline sharply, which is an inevitable reaction to overdraft consumption.
Many people are stocking up on Double Eleven, not normal shopping.
On May 12, Qiao Feijia’s overall performance dropped from more than 100 million during Double Eleven to more than 30 million in an instant.
However, it has improved slightly compared to before Double Eleven.
As for other merchants, the performance on the day after Double Eleven was almost the same as the previous daily performance of five or six.
Therefore, if there are no big surprises, everyone's consumption will slowly recover in the next week or so, and by then the Qiao Fei family's performance may be between 60 million and 80 million.
If this performance is stable, it will be more than 26 billion a year. If we rush to the big promotion point, we will rush to 30 billion.
Adding up all the performance of the three current snack companies and all channels, it would not reach this number.
However, these data are divided into so many stores and channels, so a single store is slightly better and not so scary.
Of course, even if the good points are scattered, they are still one super strong and far ahead.
During Double Eleven, the rankings of stores were still competing with each other. After Double Eleven, there was no suspense.
Qiao Fei's family is handling this wave of anti-counterfeiting incidents in a low-key manner.
However, the traffic is so large that it still attracts a lot of people's attention.
Some people who had not paid attention to Qiao Fei's family before noticed it. Some people found the news about Qiao Fei's company and then came to
Where there are hot spots, there are countless big Vs gathering together, looking for dark spots and bright spots.
The biggest black point of Qiao Fei's family is that the price is too expensive and not close to the people.
But the biggest highlight is that the products are of very high quality and they are passionate about charity.
At this moment, the copywriting department of a current affairs commentary V account in Zhuhai, China, is searching for relevant information about Qiao Fei's family on the Internet.
Mainly check the company through some formal media channels and official websites.
Paying taxes, no problems, no fines.
at last
"I'll go." Looking at the information in front of them, someone exclaimed in disbelief.
His eyes widened, and then he muttered softly, not knowing what he was talking about.
"What's up, I found something good."
The colleagues around me were driven by curiosity and leaned over to take a look.
But I saw a bunch of checks.
There was even more confusion on his face, but after taking a closer look, he realized that it was donated to those charities.
Formal, such as the Red Cross, "irregular", such as Han Hong's, and some veterans of the Anti-Japanese War, etc.
"These are all various, at least one or two hundred million." Some people are more sensitive to numbers. After seeing it, they immediately roughly totaled the donation amount in the invoice. That is the approximate total.
Because the one who is operating the computer keeps sliding down.
After sliding all the way to the bottom.
After reading it, it seemed that I had not recovered from my surprise.
Suddenly his eyes turned to another colleague.
"Old Zhang, you were checking the performance of Qiao Fei's family before. What is Qiao Fei's sales this year?"
Although he was a little confused when asked, he only summarized these sales data today, and his memory is still very clear.
"Including this wave of Double Eleven, the amount that should be sold should be about 6 billion. I don't know the specifics. It is not a listed company and I can't see the financial report. But this Double Eleven is op1 in several categories. , or food, the first billionaire club member"
"Old Liu, why are you asking this? What were those donation records just now?"
"Those things just now are the donation records of Qiao Fei's family that a friend of mine sent me. He works at the Yuncheng Taxation Bureau, so these things must be true. I just did a rough calculation, it's about 670 million. "
After saying the number 670 million, the whole office fell silent.
many people
His eyes turned to Lao Zhang.
"Are you sure you are talking about sales of about 6 billion, not 60 billion? Most listed companies rarely have profits exceeding 100 million a year."
"670 million divided by 6 billion is 11%. It's impossible. Many snack companies' net profit margins are less than half of this number."
Lao Zhang also looked in disbelief.
"There really is such news." Someone searched for keywords such as Qiao Fei's family's donation, and actually found the news about the original donation.
However, Qiao Fei's family was still very low-key at that time as it is now.
And it was accidentally exposed because it was related to some vicious events.
But even if this happened, Qiao Fei's family responded at the beginning and gave a brief introduction after some interviews.
Although more media channels wanted to follow up and give more exposure, Qiao Fei's family kept a very low profile and did not introduce interviews.
In the end, because there was no "cold treatment" from Qiao Fei's family, the matter gradually faded away.
"They didn't donate all the transferred money, right?" someone couldn't help but muttered.
The others actually nodded matter-of-factly.
"This is a good thing. Why don't they publicize it? It's good for the company's image."
"The devil knows."
"Maybe their boss is no longer interested in money."
Because of this little episode, many people's original impression of Qiao Fei's family has changed.
Some of the first drafts I started working on, I also adjusted some of the words and phrases in them.
That evening.
The shaking account of a current affairs commentator with tens of millions of fans.
Posted a video about Qiao Fei's house.
"It is an Internet celebrity brand, but it does not rely on marketing, but relies on quality to become an Internet celebrity. It can make money. In just two years, it has become the number one in the industry. During Double Eleven, it has become the only billion-dollar snack category. Level. And he is very good at spending money. A donation of 670 million a year. What is the concept of 670 million? The annual net profit margin of more than 90% of A-share listed companies cannot reach this amount, and this is just the amount donated by this company so far. The amount. What kind of company is this? It’s a pity that the boss is very mysterious, and there are too many rumors and information on the Internet to verify the authenticity.”
Originally, as a current affairs commentator, I should try my best to describe the facts in a neutral third-party tone, and add my own opinions at the end of the facts.
But in this manuscript, they put together a series of factual data.
"I have nothing to say about such a company. I think everyone will have the answer after reading these data."
"Did you take the ad?"
"I have bought their products before. I just think the food is delicious. I didn't expect that they are a company that is passionate about charity."
"The last wave of people also said this."
"As an employee of Qiao Fei's family, let's talk about gossip. Our boss is very young and quite handsome."
"I was surprised to see an insider, so I asked if your company is still short of a boss lady."
"If you don't have a picture, just say j."
"I wouldn't believe it without a picture."
After this employee posted, a bunch of comments immediately appeared, most of which were irritating.
"Actually, some people posted pictures of our boss on the Internet, but because he was too young, no one thought it was real. And I didn't expect that there would be so many "fake bosses" on the Internet. Enough nonsense, the real boss I posted the back view on my Douishou account. If you want to see it, go and see it yourself."
