Most people in the operations group are considered experts, so they know that the Qiao Fei family's performance is not easy and cannot be replicated.
At the beginning, there were many people following and chatting a lot, but later there were less people chatting.
Because the distance is too far.
This time around, various leading brands are more topical during Double Eleven.
Other families are just bragging, but Qiao Fei's family has the highest "official" certification.
The dramatic result brought ridicule.
And the Qiaofei family never publicized this from beginning to end. At least there is no publicity on the store homepage, details page, or official media.
If I hadn’t known that Qiaofeijia was the only member of the billion-dollar club in the snack industry, I would have thought that Qiaofeijia’s sales were not good this time on Double Eleven.
What other people paid attention to during Double Eleven was the popularity of Qiao Fei's snacks.
The overall performance of the Qiao Fei family.
Qiao Fei's ranking.
Wu Zhou’s focus is on convenience and fast food.
This wave of instant snacks sold 290 million yuan in Tmall stores.
At the same time, 80 million was also sold on JD.com.
They are all absolute OP1 in the corresponding categories.
And it is OP1 who is several times better than the second place.
However, while outsiders watched the excitement, only Wu Zhou himself knew how much it cost.
Convenient fast food has invested nearly 25.13 million accurate traffic on Tmall channel, and JD.com has 7.11 million accurate traffic.
This part of the traffic output is about 200 million in revenue, and the remaining output is generated by natural traffic.
This output ratio is not even comparable to department stores.
After this wave of Double Eleven, Qiao Fei's family has become the absolute number one in the monthly sales list as long as it is in the fast food category.
Just like the instant rice series, after Qiao Feijia's Double Eleven, the monthly sales of many mass-market products have reached 10+, and the sales of single-tasting fresh-packed products have even reached 20+, but the second place Well, it immediately stopped and reached around 3+.
Moreover, customer orders are extremely low, with the average customer order being around 13.2 yuan.
Heqiao Feijia's average customer order is 51.7, and the actual gap is wider than the gap in sales volume.
However, although the gap is large, because of the leadership of the Qiao Fei family, the industry has been in a stage of rapid growth. The month-on-month growth in the past three months has been as high as more than 20%. As for November, this wave of big outbreaks, in the early stage It is estimated that it will have to be doubled several times.
Therefore, the result is that the original production base is further expanded, and even the storage base is also further expanded.
Directly purchase ready-made cold storage, or cooperate with SF Express's cold chain warehouse.
In July, due to the explosion in sales, Wu Zhou embarked on a more radical expansion.
The reason is very good. The market prospect is "rising", the growth is rapid, and the company's development needs it, and the future is promising.
The next day.
Next to Qiao Fei's convenience food processing factory.
Liu Yatao is busy delivering goods for Double Eleven, and some processing partners choose to ship directly from him.
During Double Eleven, nearly a thousand copies can be sent out every day, not many, but not much.
"They are carrying so much goods. It seems they sold a lot this Double Eleven." The STO guy looked at the semi-trailers marked with SF Express with a little envy.
Liu Yatao's visit once a day is more than enough, but Qiao Fei's factory and SF Express's cars seem to have never been broken, one after another.
Unfortunately, Qiao Feijia has only negotiated strategic cooperation with SF Express.
"The Qiaofei family's factory belonged to my family at the beginning, and many of the factory's supporting facilities in the early days were provided by me." Liu Yatao said, but his tone was a little complicated.
The STO guy was a little surprised by this news. On the surface, apart from the adjacent warehouses, the two factories were not comparable in terms of other aspects of hardware facilities and production volume.
"Mr. Liu, you don't show your real face, so why did you break up in the first place?
, what if the gang didn’t break up? "The Shentong guy didn't continue.
"Oh, these are all painful memories, let's not talk about them anymore." Liu Yatao waved his hand and just talked about this matter. Again, that's just rubbing salt into his wounds.
The performance of Qiao Fei's family is getting more and more prosperous, but it is the complete opposite on his side. At the beginning, the order volume was "about the same" on both sides, but on his side it is declining a little bit, while the order volume of Qiao Fei's family's factory has been growing continuously. .
Especially during Double Eleven, we are working 24 hours a day. As for him, his business volume is now less than half of what it was before.
At the beginning, Liu Yatao and his partners would still stick to the raw material process and cost. If it was poor or low, they would not make it.
But as clients left one by one and the production line was not saturated, he had to give up his persistence.
But the results have only been stable for a few months, and those partners, sales, and order volumes have been declining.
The current production order volume of Liu Yatao's factory is less than about 70% of its peak.
It's okay, but that's about it.
There is no comparison with Qiao Fei's family.
The STO courier's words forced him to fall into hypothetical thinking. If he had not had short-term vision and bulk goods with Qiaofei's family, then such a large shipment volume from Qiaofei's family would definitely belong to him.
The more he thought about it, the more uncomfortable he became. Liu Yatao turned around and walked to the office in the warehouse.
"Ding bell." A very clear sound was the incoming call notification tone of Liu Yatao's mobile phone.
"Mr. Liu, Mr. Wu, we are expanding our factory recently. Do you want to consider this? 2000."
"I'll think about it and give you an answer in the next two days."
Liu Yatao hung up the phone, looked around, and then looked at some WeChat messages sent to him by brands on his phone.
Some are urging the goods, some want to talk about prices, some are applying for activity fees, and some are after-sales processing.
"Do you want to sell it?" Liu Yatao lowered his head and muttered to himself, slightly absent-minded.
At the same time, the battle reports released by Alibaba in major media are a bunch of operations gossip and envy among the operations group.
But in the eyes of many melon-eating people.
That's not necessarily the case.
Although Qiao Fei's family currently ranks first in the officially certified industry and ranks first in sales, in terms of coverage, it is far inferior to the top three companies.
They have a lot of orders of less than ten yuan, and the prices are very affordable, while Qiao Fei's prices are at least three to five times the price, or even higher.
Even with tens of millions of members, they actually account for less than one percent of the country’s consumers.
"The IQ Tax brand sells hundreds of things that cost a dozen yuan for others. Hahaha, this kind of company should close down immediately."
"A brand dedicated to IQ assessment."
"I never buy anything from Qiao Fei's family. It's obviously a state-owned brand, but it's so expensive, even more expensive than imported ones. It's outrageous, vampire."
"So, imported ones can be sold at a higher price, but domestic ones can't?"
"That's not true. I think Qiao Fei's hand-shaking skills are quite good, and many experts have praised them."
"I'm paying you to come here, but I'm not allowed to review the manuscript in advance. If you mess up, no one will invite you in the future."
"You also believe what the Brick family says."
"I don't believe what the experts say, I don't believe what I see, I don't believe what I eat, but I want to believe what you say?"
"You thing, go and eat your Qiaofei family."
"Good quality and low price is a false proposition. If good things must be cheap, then what can be expensive?"
"I don't know about other brands. I have bought Qiao Fei's products many times, including everything for food and use. I can only say that you get what you pay for. I think it is expensive just because you are not their target customer."
"It's normal for good things to be expensive."
"Haha, it's just a domestic brand. I'll let you guys gather together and show you a link. Someone ate wire, moths, and maggots."
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