All major leading merchants are nervously waiting for the official arrival of Double Eleven. Of course, there are also many consumers whose bedrooms are still brightly lit at the moment. Arrive at 0 o'clock.
In a master bedroom in a certain city, a woman in pajamas stared at her mobile phone, waiting for the time to arrive.
"I want to pay, why is it stuck?" the woman complained, clicking in, exiting, clicking in and exiting. There are a lot of things in the shopping cart. If there are discounts in the first few minutes, they will be gone if it is too late. She was very anxious, but this broke the system
Because the woman made too much noise when she was angry, she woke up her husband.
"Honey, there's no need to be in such a hurry. It will definitely be stuck in the first few minutes, but it will be fine in a while." The man said with his eyes closed, and there was a bit of helplessness in his voice. I don't know if he thought he was talking in his sleep.
"But the discount is only for the first ten minutes."
"Generally, the biggest discounts are in the first hour and the last hour. If you can't catch up now, we can talk about it in the evening. There is no need to stay up late."
"What if it doesn't happen in the end."
"Fine."
The man felt helpless, closed his eyes again and squinted.
Another one
"I bought this, and I bought this. Is there anything missing?" I looked at the things I wanted to buy recorded in the notebook, as well as the things I had already ordered, and compared them one by one, very seriously.
As for her man, he was fast asleep.
"Hoo, hoo"
Double Eleven is not necessarily the one with the best price, but it is definitely the one with the richest atmosphere. In fact, when Double Eleven lasted only one day, the atmosphere was even stronger, but JD.com had several strategies to extend the front line and compare performance.
In order to ensure that the "number one" position is not taken away, we can only follow it. It is not easy to compare the performance of eleven days one day.
Especially the first hour, followed by the last hour.
At this moment, everyone in Qiao Fei's office and the operations department had smiles on their faces, because the numbers that kept beating were so joyful to watch.
If it's not enough, the customer service department will be full of fatigue.
At 0:15, I went to the lobby and found Liu Bin.
"Mr. Liu, there are many consumers who are very strange. They only inquire but don't buy. We don't have enough manpower here."
"What are the main questions to be consulted?"
"For example, I asked when the product will be shipped, what kind of express delivery, and then asked the production date of the product and what raw materials it is made of. The questions were very detailed. Because most of them were new customers, everyone responded seriously, but later I found out , these people just ask questions, and sometimes after asking this and that, they don’t look like they are buying anything at all.”
From just a few details, Liu Bin felt that these people were not normal consumers.
"It's okay, transfer these people to the after-sales department. In addition, set up automatic replies for those repeated questions."
"Such a bad move." Liu Bin laughed a little angrily.
1:00: 256 million sold, reaching a new high.
Everyone is quite excited.
"We sold 250 million yuan in one hour. We can't sell 5 billion yuan in one day."
"You can actually go on, 5 billion a day is 1.8 trillion a year."
"You can, you can, but when our company goes public, it won't be worth trillions, and our old employees here will."
"."
In fact, there are very few things to do overtime on Double Eleven.
A group of people didn't have much to do at the moment. The atmosphere was still very relaxed as the performance continued to beat rapidly.
There are also some people who are buying and selling right now.
Today’s e-commerce merchants may have both joy and sorrow.
Not all e-commerce companies have such high growth as Qiao Feijia.
To achieve such high growth, we don’t know how many times more effort and marketing expenses will be spent.
Just to make the numbers look better.
The next day, November 12th.
Double Eleven officially ends.
Some eat melons
Everyone, I want to see how much Alibaba sold during this year’s Double Eleven, and also share my Double Eleven results.
And the Qiaofei family at this moment.
Qiao Feijia’s Double Eleven sold a total of 2.728 billion in 11 days.
691 million were sold through JD.com channels.
Tmall channel sold 2.016 billion.
100 million
(The WeChat public account has tens of millions of following users and only has 20 million in revenue. This does not mean that it does not have greater potential. It is just because the current main purpose of private traffic on WeChat channels is not shopping, but mainly for promotion. Maintain old customers well. The e-commerce sales team has not yet been fully established.)
Among them, Tmall channel.
Convenient food: 291 million
Department store sales: 391 million.
Bird's nest sold: 46 million
Snacks sold: 1.288 billion
Various stores are branched out, and the tallest store is the main store, which contains instant meals, casual snacks, and pastries.
A total of 791 million was actually sold, which is not enough to reach the billion threshold, but Alibaba has included cake shops, department stores, and convenient fast food.
After all, they are all sub-brands of Qiao Feijia.
Of course it counts as a whole.
Of course, as for the little mouse, they are celebrating grandly this time. The total performance of a single store ranks first in snacks.
On the last day, he made a mad sprint and finally sold a total of 728 million on Double Eleven.
In fact, if we look at store revenue alone, Qiao Fei's family still ranks first. After all, the main store is not just about snacks.
The moment Double Eleven ended, the boss of Little Mouse went crazy with advertising on all major channels.
Dingshou, Sina, WeChat public accounts, Xiaohongshu, almost all channels push news crazily.
They have been the number one “Internet celebrity snack” since their inception, but this time it seems to be the most important.
However, their promotion was not long after it was released and it was still very popular.
Details of Alibaba’s Tmall performance were released.
Tmall’s total transaction volume was 268.4 billion yuan.
299 in the 100 million yuan club.
There are 16 billion-level clubs in total.
The main brands involved are digital home appliances and sportswear brands.
Little mouse, the good guys are all in the billion dollar club.
The cake maker is also at Qiao Fei's house.
At the same time, the Qiao Fei family is still in the billion-level club.
It is also the only snack brand in the billion-level club, the only
"Little Mouse, the number one Internet celebrity snack, Liangjia, the number one high-end snack, Qiao Feijia, the only billionaire club member in the snack category. So, who is the real number one, hahaha."
"Hitting someone doesn't mean hitting someone in the face."
"This is the official certification of the Qiao Fei family."
"Real revenue comes first."
"The Qiao Fei family is too fierce. This company seems to have only been established for more than two years."
"If this pace continues for another year or two, their boss will become the richest man in the country."
"What are you thinking about? When the plate is small, you can run with a little effort. When the plate is bigger, you need more. It's like our country has more than one billion people and a small country with several million people. Compared with the growth rate If the rate is higher than per capita, it’s a joke.”
"They are all companies that fight against each other. If they have the ability, they can sell their products abroad."
"Don't do it either. If you're good at it, go ahead. Try it in two years and see if you can build a multi-million company in China."
"Haha, good fight upstairs."
