Liu Mei is at home now, not at the company, but Wang Yan is.
It's okay to have one person in the company. After all, there are children at home, and they are all away from home, which makes me a little worried.
However, after putting her child to sleep, she was now at home and sitting at the nearest computer desk.
The light from the screen hit her face.
She flipped through the links one by one carefully.
From the business consultant backstage, then to the front desk.
Clicking one by one, mainly to look at products that are similar to the company's existing popular products.
She mainly looks at Qiao Fei's family, but she also looks at other families.
After all, they are all competing products.
The hot and sour noodle brand that Wang Yan single-handedly launched has sales of just over 50,000, which is nearly half of its peak.
However, the company has also made a high-quality model of the same model, which she strongly promoted. As for the performance, the monthly sales volume is only about 10,000+, and it will be very laborious for the operations department to increase it. Unless a greater proportion of marketing dollars are spent.
But Liu Mei gave up. Now, she can still make some money, which is good.
It can just make up for the shortfall of Wang Yan's low-priced item.
After the sales of the low-priced item declined, Wang Yan inevitably increased marketing expenses in order to hold back sales.
However, consumers were "raised" by Qiao Fei's hot and sour noodles.
Low-quality hot and sour noodles are consumed by more than 95% of new customers and less than 5% by old customers.
As for Qiao Fei's hot and sour noodles, the proportion of regular customers is as high as 36%.
As for sales, before Double Eleven, it was only a little over 60,000, but this time, in just ten days, sales surged to 130,000+.
This sales volume directly topped the industry for hot and sour noodles.
Not only sales volume, customer orders, sales volume, but all of them are undisputed and crushing number one.
The average price per customer is as high as 89 yuan.
Qiao Fei's family only has this single product, which is higher than the total revenue of thousands of products in their current main store.
This time on Double Eleven, the prices of products at the same level as them and similar in size have exploded on average, which is about 2 times that of last year.
But this time, they were directly targeted by Qiao Fei's family because of their pastry category. In the end, their performance was only slightly higher than last year by 28%.
Far inferior to its peers.
As for pastry products, the performance during the Double Eleven period was comparable to the daily performance, down 68% year-on-year.
The feedback from the company's operations side was that it couldn't be pushed forward.
Not even if the price is reduced.
The back-end business consultant showed that most of the consumers were lost to the store called Gaoshou.
Obviously the price difference is so big, obviously Cake Shou is just a new brand, obviously.
There are many reasons, but the result is unsatisfactory.
Consumers just ran away to the cake shop.
Moreover, this time on Double Eleven, Gaoshou’s pastry products have achieved record-breaking performance. On the first day of Double Eleven, the sales of a single store exceeded 100 million.
Although Dacheng Trading and Qiao Fei's stores are both of the highest quality, they are no longer comparable.
Only the top three at the head could struggle a little, but it seemed like they were just struggling, and there was no comparison.
"Mom, go to bed. I want to sleep with my mother." At this moment, a milky voice suddenly sounded. A child in pajamas muttered and wandered to Liu Mei's side, looking up aggrievedly. Look at Liu Mei.
Liu Mei, who originally smiled bitterly, immediately turned into a smile after seeing the child.
"Okay, okay, mom will stay with you. Didn't you fall asleep just now?" Liu Mei closed the computer, petted the little guy's little head, and then hugged him directly.
There is no use worrying about some things.
At the same time, Wang Yan is also in the company at the moment. He is not in the operations department, but in his own office.
He looked at the performance in front of him with a sullen expression. If time went back to the beginning, he would never go along with the stream.
But there is no if.
Are you going to continue fighting with the Qiaofei family?
They are not rivals of the same weight at all. He is actually no longer qualified to be an opponent now.
The size difference is too big.
Moreover, part of the reason for the sharp decline in pastries is due to the brand. Thinking of this, I sighed helplessly.
He held frequent meetings with operations during this time.
Let’s talk about how to break through the existing situation, how to break through the situation, and how to plan.
However, many things take time to be implemented slowly, and it is too difficult to turn the situation around immediately.
He didn't appear in the operations office at this moment because he didn't know what to say.
That's pretty much all that needs to be said.
At this moment, Dacheng's operations department.
The atmosphere is also dull. Everyone just stares at the data, scrolls through the page, looks at the products, traffic data sources, transactions, competing products, etc.
Everyone has their own concerns.
However, everyone's work is not in vain, and they will also find other operators to communicate with.
“Have you found any good products?”
“Do you have any good Taoke recommendations?”
“What recent activities on the platform are relatively popular?”
The e-commerce department of the headquarters of Huaxia Green Friends Group.
Although the department is new and the store has just been opened, this is the first time we have done Double Eleven, and we sold nearly 3 million yuan in the first 7 days. For ordinary merchants, this is already a very good result. Many The business ceiling cannot even reach this number.
However, Green Friends invested a lot in marketing expenses, investing 1.21 million yuan before and after.
If you include personnel wages, express delivery, platform fees, etc., this wave will be a pure loss.
However, the performance has just begun, and some investment is normal.
However, they saw that the pastry brand, which they looked down upon and had no "property", easily sold more than 300 million in sales.
The difference is nearly a hundred times.
Shame.
As the sales director and the direct person in charge of the e-commerce department, Jiang Renxian didn't look good.
He had just been scolded severely by Jin Xiujie in the office.
The general idea is nothing more than "We are a Green Friends Group, and we have an old brand with decades of experience. How can we only sell so little."
Although Jiang Renxian explained the reason very seriously.
This result is actually pretty good, and they have just entered the game.
But Jin Xiujie refused.
"I don't want to hear excuses, I just want results. During Double Eleven, I want to see our green friend's store achieve sales of over 10 million. If we can't do that, then you've done it."
Jiang Renxian is under a lot of pressure, very big. Of course, he will pass on this pressure to the employees below.
But now is not the same as before. There are many job opportunities in China. Foreign-funded enterprises like them have advantages, but they are not that obvious.
So Jiang Renxian scolded him.
"SB Bang Chui, I don't want to serve you anymore. I love whoever you want."
After more than a dozen employees left in succession, most of them were new employees, Jiang Renxiancai quickly changed his way of speaking.
This stabilized the situation.
"The company attaches great importance to our e-commerce department. This Double Eleven is our first time to participate, so we must do a good job."
"I know everyone has done a great job, but we can do better."
"Add another 2 million in marketing expenses, and our goal is to achieve sales exceeding 10 million during this Double Eleven."
"After the goal is achieved, I will send everyone a big red envelope."
On the other hand, he also contacted some large dealers individually and asked them to help and prepare more goods.
Place an order offline and purchase online if the amount exceeds 500,000, you will get an extra 10% rebate. "By the way, Mr. Jiang, someone is taking over the Cake Shou brand."
(End of chapter)
